Iskanje po katalogu digitalne knjižnice

Opis: The study material provides a comprehensive overview of health tourism as an important and rapidly developing segment of the tourism industry. It begins with a historical perspective, from ancient civilizations and pilgrimages to the democratization of spa culture, the rise of medical tourism, and today’s integrated approaches to health and wellness. The text defines key concepts such as health, illness, quality of life, happiness, well-being, and wellness, introducing models like the Wellness Wheel and PERMA. A central part of the material examines the relationship between well-being and tourism, highlighting how travel contributes to physical, psychological, and social health. Different types of health tourism are presented, particularly the distinction between medical and wellness tourism, supported by comparative models. Detailed chapters cover spas, wellness centres in hospitality, hot springs, and natural therapeutic waters, outlining their definitions, typologies, benefits, and contemporary applications. The material also discusses market segmentation in wellness tourism, identifying motives and profiles of tourists, as well as management aspects, including customer experience, site-level management, and broader geographical considerations. Special emphasis is given to stakeholder structures and their interactions, which shape the functioning of health tourism systems. Trends such as sustainability, digitalization, personalization, and the impact of COVID-19 are analysed as forces transforming the sector. A separate focus is given to health tourism in Slovenia, its natural healing factors, spas, and the role of the Slovenian Spas Association. Altogether, the material combines theory, history, practical examples, and future trends, offering students an in-depth but structured introduction to health and wellness tourism.
Ključne besede: Health tourism, wellness tourism, medical tourism, well-being, quality of life, happiness, spas, wellness centres, hot springs, natural therapeutic waters, balneotherapy, tourism management, customer segmentation, stakeholders, sustainability, digitalization, Slovenia, Slovenian Spas Association
Objavljeno v DKUM: 02.10.2025; Ogledov: 0; Prenosov: 8
Celotno besedilo (1,09 MB)

Opis: This master thesis is focused on health literacy in health tourism settings. Health literacy is a concept connected to an individual’s responsibility to understand and act on health information in modern environments. Our assumption is that health tourism is one of the main stakeholders in processes of increasing health literacy levels in the population. For that reason, we questioned what level of health literacy the guests report and whether they recount any cases of improved health literacy during and after their visit. The main goal of the research was discovering whether Slovene health spas are organizations that promote health literacy and what steps they must take for future improvements. For the empirical research we conducted semi-structured interviews with previous guests of Slovene spas that have undertaken stationary rehabilitation due to various health concerns. The analysis method was qualitative content analysis by Philipp Mayring. The transcripts were coded with ATLAS.ti 8 software. The results indicate that guests gain useful information about how they should behave after rehabilitation in everyday life. This information is directly linked to increasing the health literacy of the patient as it is essential for successful rehabilitation and future behavior. The most common process in increasing health literacy levels are the lectures organized for the patients. The topics covered are a healthy diet, suitable exercise and sports, and common medical procedures. With these processes health resorts directly target the health literacy level of their patients.
Ključne besede: thermal spas, health tourism, health literacy, healthy habits, wellness
Objavljeno v DKUM: 09.07.2021; Ogledov: 1247; Prenosov: 169
Celotno besedilo (984,78 KB)