1. When the customer and the wine shelf meet : factors of ethnocentrism when selecting a bottle of wineVita Petek, Črtomir Rozman, Jasna Potočnik Topler, 2021, izvirni znanstveni članek Opis: This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.
Ključne besede: buying, selling, wine, consumer, wine market, wine label, communication
Objavljeno v DKUM: 24.01.2024; Ogledov: 277; Prenosov: 12
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2. Notaries' escrow services in selling real estate in the Republic of SloveniaBojan Podgoršek, 2020, izvirni znanstveni članek Opis: Notary's escrow is a legal relationship between the notary and the parties to the underlying legal transaction, which is generally a sales agreement. Notary's escrow is regulated with mandatory statutory rules commissioning public notaries and the rules of the mandate agreement. Mutual obligations of the parties to the underlying legal transaction in and of themselves do not influence the notary's obligations under a notary's escrow agreement unless they are included in the notary's escrow agreement as a constituent part thereof. Slovenian legislation stipulates the general conditions of notaries' operations. However, it does not stipulate specific conditions that must be fulfilled in order to place documents, funds and securities into escrow with a notary, nor does it stipulate the mandatory component elements of the escrow order. Therefore, The Slovenian regulation of notary's escrow should be supplemented.
Ključne besede: escrow services, notaries' escrow services, notary escrow of funds, notary escrow of documents, selling real estate, conditions of notary's escrow, risk of non-performance, legitimate interest for notary escrow
Objavljeno v DKUM: 15.01.2021; Ogledov: 1025; Prenosov: 0 |
3. Slovenia's trade with Pacific rim countries, notably AustraliaDejan Romih, 2014, strokovni članek Opis: Slovenia is dependent on trade with the rest of the world, especially with the rest of Europe, its most important foreign buying and selling market. European countries account for 90% of the value of Slovenia’s trade with the rest of the world. There are several reasons for this, such as the relatively short distance between Slovenia and other European countries. If Slovenia wants to increase the value of its trade with non-European countries, it should adopt a number of measures such as increasing the effectiveness and efficiency of its trade promotion. In this paper, the author discusses opportunities for increasing the value of Slovenia’s trade with Pacific Rim countries, notably Australia.
Ključne besede: Australia, export partner, import partner, Pacific Rim country, buying market, selling market, Slovenia, trade, trading partner
Objavljeno v DKUM: 02.08.2018; Ogledov: 876; Prenosov: 38
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4. POMEN SKRBNIKA KLJUČNIH KUPCEV ZA STRATEŠKE RAZVOJNE AKTIVNOSTI PODJETJAKsenija Kamenik, 2016, magistrsko delo Opis: Medorganizacijsko trženje (B2B) v primerjavi s trženjem s končnimi porabniki (B2C) predstavlja pomembnejši delež v strukturi celotnega trženja ter pridobiva na pomenu in veljavi. Posledično pridobiva na pomenu tudi trženje na osnovi odnosov. Podjetja se zavedajo pomembnosti načrtovanega upravljanja ključnih kupcev in organizirajo skrbništvo ključnih kupcev kot posebno enoto v interni organizacijski shemi podjetja. Skrbniki ključnih kupcev omogočajo vzpostavitev dolgoročnega poglobljenega odnosa med kupcem in dobaviteljem. Dobra organizacija in uspešnost upravljanja ključnih kupcev pomembno prispeva k dobičkonosnosti celotnega podjetja. Upravljanje ključnih kupcev mora imeti podporo s strani najvišjega vodstva podjetja.
V magistrskem delu sem se posvetila pomenu skrbnika ključnih kupcev. Anketni vprašalnik sem poslala skrbnikom ključnih kupcev mednarodnega podjetja. Z analizo rezultatov sem prikazala pomen skrbnika ključnih kupcev za strateške razvojne aktivnosti podjetja. Strateške razvojne aktivnosti določajo položaj podjetja v prihodnosti. Vključenost skrbnika ključnih kupcev pa je pomembna pri iskanju strateških potencialov podjetja.
Ključne besede: Mednarodno trženje, medorganizacijsko trženje, skrbništvo ključnih kupcev, skrbnik ključnih kupcev, strateške razvojne aktivnosti podjetja, industrijski proizvajalci, trgovci, »cross selling« posli, mednarodni tenderji.
Objavljeno v DKUM: 31.03.2016; Ogledov: 3130; Prenosov: 385
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5. Strategic electronic marketing : managing e-businessBrad Alan Kleindl, učbenik za višje in visoke šole Ključne besede: marketing, electronic marketing, selling, selling by phone, telemarketing, telecommunications, data base, electronic commerce, information technology, distribution, market, supply, demand, systems, innovations, marketing strategy, management, business environment, legal aspect, ethics
Objavljeno v DKUM: 01.06.2012; Ogledov: 2411; Prenosov: 66
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6. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 2153; Prenosov: 67
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7. Marketing across culturesJean-Claude Usunier, 2000, učbenik za višje in visoke šole Ključne besede: marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 3153; Prenosov: 137
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