1. The direct and indirect relationships between design orientation and market orientationSanja Rocco, 2019, doktorska disertacija Opis: The main purpose of this doctoral thesis is to investigate the relationship between design orientation and market orientation and propose a new conceptual model. Existing models were investigated. The initial conceptual model was proposed as the starting point. The research combined qualitative and quantitative methods. Quantitative research was conducted among managers and CEOs from Croatian companies in different industries. According to the final PLS-SEM model, design orientation has a direct and significant impact on market orientation and an indirect but significant impact on business success. Managerial approach has a direct and significant impact on design orientation, as well as on market orientation of a company. The new design orientation-market orientation model contributes to both marketing and design scholars, as well as implications for marketers, designers, and managers in practice. Our findings demonstrate that companies with higher level of market orientation and supported with design orientation also have the potential for achieving better results in the market and, consequently, better financial performance. It also provides the basis for future research on the topic.
Ključne besede: market orientation, design orientation, relationships, conceptual model, implications
Objavljeno v DKUM: 22.07.2020; Ogledov: 1088; Prenosov: 69
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2. Organisational effectiveness and customer satisfactionMilan Ambrož, Martina Praprotnik, 2008, izvirni znanstveni članek Opis: This paper presents a test of the relationship between organizational culture as a crucial indicator of organizational effectiveness and customer satisfaction using service-unit data from two health resorts. Ensuring survival of the service organisation in the long run requires adaptations which are oriented towards achieving maximum customer satisfaction. This study intended to unveil the effect organisational factors have on customer service orientation from the customer and employee point of view within a two health resort service setting. The finding suggests that when trying to predict the comparative degree which organisational effectiveness factors have in satisfying customers' needs, performance, adaptability and mission can be of the highest importance. Some effects like performance were uniform for employees and customers, while others varied depending on the organisation and the customer or employee group. Furthermore, findings suggest that service performance and organisation mission of the service organisation predict customer satisfaction based on established and proven health services. In this context there is no room for innovation, despite the fact that employees and customers do not share similar views about the impact of organisational effectiveness. Developing an effective service organisation can provide a competitive advantage to the organisation. Critical for the success of the service organisation is that organisational agents have a clear view of the existing organisation effectiveness and a clear view of the customer expectations in this area.
Ključne besede: organisational effectiveness, customer satisfaction, customer complexity, service orientation, survival, adaptability
Objavljeno v DKUM: 04.12.2017; Ogledov: 1225; Prenosov: 364
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3. Benchmarking firm-level resources, capabilities, and postures driving export performance of SMEsRobert Celec, Dietfried Globocnik, 2017, izvirni znanstveni članek Opis: This paper aimed to identify success factors of export performance for small and medium-sized enterprises (SMEs). Drawing on the resource-based view, the dynamic capability view, and international entrepreneurship theory, we extracted relevant assets, capabilities, and postures at the firm level. An extended benchmarking method was applied to empirically test the proposed success factors with a cross-sectional sample of 99 Slovenian SMEs. The results highlight the crucial role of management competence, financial and human resources, market orientation, negotiation flexibility, and a proactive and risk-taking posture to achieve superior export performance.
Ključne besede: Export performance, resource-based view, dynamic capabilities, entrepreneurial orientation, SME, benchmark
Objavljeno v DKUM: 03.11.2017; Ogledov: 1185; Prenosov: 388
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4. Effect of peptides' binding on the antimicrobial activity and biocompatibility of protein-based substrates Maja Kaisersberger Vincek, 2017, doktorska disertacija Opis: This work reveals the effect of coupling approach (chemical by using carbodiimide chemistry and grafting-to vs. grafting-from synthesis routes, and enzymatic by using transglutaminase) of a hydrophilic ε-poly-L-lysine (εPL) and an amphiphilic oligo-acyl-lysyl (OAK) derivative (K-7α12-OH) to wool fibers and gelatine (GEL) macromolecules, respectively, and substrates antibacterial activity against Gram-negative E. coli and Gram-positive S. aureus bacteria after 1–24 h of exposure, as well as their cytotoxicity. Different spectroscopic (ultraviolet-visible, infrared, fluorescence and electron paramagnetic resonance) and separation techniques (size-exclusion chromatography and capillary zone electrophoresis) as well as zeta potential and potentiometric titration analysis, were performed to confirm the covalent coupling of εPL/OAK, and to determine the amount and orientation of its immobilisation.
The highest and kinetically the fastest level of bacterial reduction was achieved with wool/GEL functionalised with εPL/OAK by chemical grafting-to approach. This effect correlated with both the highest grafting yield and conformationally the highly-flexible (brush-like) orientation linkage of εPL/OAK, implicating on the highest amount of accessible amino groups interacting with bacterial membrane. However, OAK`s amphipathic structure, the cationic charge and the hydrophobic moieties, resulted to relatively high reduction of S. aureus for grafting-from and the enzymatic coupling approaches using OAK-functionalised GEL.
The εPL/OAK-functionalised GEL did not induce toxicity in human osteoblast cells, even at ~25-fold higher concentration than bacterial minimum inhibitory (MIC) concentration of εPL/OAK, supporting their potential usage in biomedical applications.
It was also shown that non-ionic surfactant adsorbs strongly onto the wool surface during the process of washing, thereby blocking the functional sites of immobilized εPL and decreases its antibacterial efficiency.
Ključne besede: wool, gelatine, antimicrobial peptides, ε-poly-L-lysine, oligo-acyl-lysyl, grafting chemistry, grafting approach, peptide orientation, antibacterial activity, cytotoxicity
Objavljeno v DKUM: 17.08.2017; Ogledov: 1353; Prenosov: 149
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5. Market orientation of business schools and development of professional competencies of students in the tourism businessMaja Rosi, Milan Jurše, 2016, strokovni članek Opis: Recent trends of spreading of market globalization, technological progress, internationalization, privatization and other relevant changes are strategically changing the context in which all institutions of society operate and prosper. The higher education sector is also affected, and, in particular, the business education has to be better aligned with these external realities. In this dynamic and changing environment, students, businesses and other stakeholders require knowledge and skills that will provide them with competency in relation to the current economic situation and technological advances. Tourism sector and whole economy increasingly depend on contemporary knowledge that provides appropriate job competency to students and competitive advantage to the providers of services. Adjustment of public higher education institutions is important for enhancing their market position in increasingly competitive market for business education. There is an increasing number of private business schools that have emerged recently, also in the field of tourism that have seen their great potential for business success and earnings in the increasingly competitive business education market, framed by a very dynamic and competitive environment of business education. In addition, business schools have to deal with the trend of shrinking budgetary (public) funding of their operation, which forces them to search for additional funding by providing new educational offerings and strengthening of their market orientation. In the debate about the future of tourism education, there lies a gap between the requirements of the curriculum and the expectations of the industry, which argues that higher education has to serve the tourism of the future - that is to prepare students for a more active role in tourism organizations and in their search for improvements and adaptation to different competitive circumstances. Does business schools% curriculum follow the development of key recent trends in the industry? The main objective of this paper is to identify the key aspects of the dynamic adaptation of university business schools and to elaborate on the possible linkage between the development of professional competences of students in the field of tourism and the professional requirements of organizations in this industry. We will use the comparative method (overview and comparison of tourist programs of selected faculties in selected countries of the former Yugoslavia, review and comparison of their programs regardless of any possible accreditation) and benchmarking analysis that will help us identify differences in achieved professional student competencies in selected faculties and compare them against achieved professional student competencies of selected, leading faculties in central Europe in the field of tourism.
Ključne besede: graduate professional competence, tourism education, market orientation of public higher education institutions, globalization, privatization of higher education, tourist destinations, marketing
Objavljeno v DKUM: 03.08.2017; Ogledov: 1375; Prenosov: 356
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6. A note on precise tracking of suckling position by pigletsJanko Skok, Dejan Škorjanc, 2014, izvirni znanstveni članek Opis: Piglets establish a relatively stable teat order after the first week of lactation, when each piglet chooses a preferred teat or teat pair where they tend to suckle permanently. The mechanism underlying the choice that leads each piglet to the same suckling position is still not clarified. In the present case study, piglets with different preferred suckling positions (anterior, posterior) were transferred to a foster sow after completion of the regular 4 weeks of lactation by their biological mother. For both sows, which were identical based on parity, litter size and farrowing date, we examined the suckling positions of the experimental piglets. Piglets occupied exactly the same suckling positions on both sows. Thus, piglets precisely track positions on the mammary complex of a sows udder even when previously learned discriminable stimuli have been changed, such as odours, tastes, morphologies (of sows udder or the sow itself), vocalizations, and neighbouring littermates. Our observation indicates that the spatial configuration of the mammary complex, which is determined by two parallel rows of teats arranged in pairs, can hypothetically be proposed as an important cue for piglet suckling orientation. Therefore, additional attention should be given to the exact spatial position of piglets (and vacant positions) on the mammary complex of biological and foster mothers in order to reduce stress from cross-fostering, which is standard practice in contemporary piglet production.
Ključne besede: piglets, teat order, suckling orientation, mammary complex, spatial configuration
Objavljeno v DKUM: 20.07.2017; Ogledov: 1015; Prenosov: 210
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7. Can marketing resources contribute to company performance?Borut Milfelner, Vladimir Gabrijan, Boris Snoj, 2008, izvirni znanstveni članek Opis: The study investigates the relationships between market orientation, innovation resources, reputational resources, customer related capabilities, and distribution based assets, as well as their impact on market and financial performance. The results indicate that market orientation is indirectly related to a company's market and financial performance through other four marketing resources. Reputational resources have a positive impact on loyalty, market share, and sales volume, while the impact of innovation resources on market share and sales volume is rather indirect through customer loyalty. While the customer related capabilities significantly impact customer loyalty their impact on market share and sales volume can not be confirmed. On the other side the distribution based assets are weakly related to loyalty and market share and sales volume. General findings indicate that selected marketing resources impact financial performance indirectly through the creation of customer loyalty and directly through market share and sales volume.
Ključne besede: market orientation, innovation resources, reputational resources, customer related capabilities, distribution- based assets, organizational performance
Objavljeno v DKUM: 10.07.2015; Ogledov: 1117; Prenosov: 403
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8. Gender and religious orientationSergej Flere, 2007, izvirni znanstveni članek Opis: Gender has been proven to be a substantial indicator of differences with respect to religiosity within Christianity. Females are always more frequentlyand intensively religious in comparison to males (Francis, 1997). The question of whether this holds for other religions remains unanswered. In this study we focus on university students in Catholic, Christian Orthodox andMuslim environments of Central Europe and in an American, predominantly Protestant environment. Religiosity is studied by differentiating between intrinsic and extrinsic religiosity (Allport and Ross, 1967). If it were foundthat females are more social-extrinsic religious, one couldspeak of a sociological, instrumental and situational religiosity among females. On the contrary, one is closer to speaking of an immanent difference between the genders. Sociological (with the exception of socialization) and Freudian explanations are not confirmed. Psychological explanations, which include anxiety, authoritarianism and femininity (Bem,1981) are good at explaining thedifferences in religiosity between the genders.
Ključne besede: sociology of religion, religious orientation, religious environments, religiosity, religious experiences, intrinsic orientation, extrinsic orientation, gender differences, gender
Objavljeno v DKUM: 07.06.2012; Ogledov: 1585; Prenosov: 80
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9. Is intrinsic religious orientation a culturally specific American Protestant concept? : the fusion of intrinsic and extrinsic religious orientation among non-ProtestantsSergej Flere, Miran Lavrič, 2007, izvirni znanstveni članek Opis: The relationship between intrinsic and personal extrinsic religious orientation as suggested by Gorsuch and McPherson is studied within four denominational samples of university students in four different cultural environments. Results show that intrinsic and extrinsic personal religious orientation form two separate dimensions only within the American Protestant sample. In three different European religious environments (one Eastern Orthodox, one Islamic, and one Roman Catholic), all extrinsic personal and intrinsic items can be combined into a single dimension. It is speculated that the intrinsic orientation may be culturally tied to Protestantism.
Ključne besede: sociology of religion, religious orientation, religious environments, religiosity, religious experiences, intrinsic orientation, extrinsic orientation
Objavljeno v DKUM: 07.06.2012; Ogledov: 1624; Prenosov: 89
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10. Religious sentiment as peripheral : cross-cultural study of religious orientation by multidimensional scalingSergej Flere, Miran Lavrič, Bojan Musil, Rudi Klanjšek, 2007, izvirni znanstveni članek Opis: The relation between intrinsic and extrinsic orientations was studied in four samples of believing affiliates (Bosnian Muslims, Serbian Orthodox, Slovenian Catholics and US Protestants). By exploratory and confirmatory factor analysis and by multidimensional scaling (MDS), differences in patterns of religious orientations were discerned in the various cultures. By EFA, in the two European settings a closeness between intrinsic (I) and extrinsic personal(EP) orientation was noted. Beside that extrinsic other (EO) items, indicating peripheral nature of the religious sentiment, appeared as a separate dimension. The CFA produced slight differences in this direction, still allowing for a four component finding. The two dimensional presentation in MDS also indicated a similarity in pattern of the dimensions of religious orientation. In all four cases a pattern in the distribution of items appears allowing for naming the vertical axis as indicating the variation between centrality and periphery, and the horizontal one as indicating the variation between social and personal dimensions in religious sentiment.
Ključne besede: social psychology, religion, cross-cultural studies, extrinsic orientation, intrinsic orientation, multidimensional scaling
Objavljeno v DKUM: 07.06.2012; Ogledov: 1627; Prenosov: 125
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