1. Marketing across culturesJean-Claude Usunier, 2000, učbenik za višje in visoke šole Ključne besede: marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Objavljeno: 01.06.2012; Ogledov: 1717; Prenosov: 59
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2. Linguistic Relativism in the Case of Linguistic Gender and Number: A Comparison between English and SloveneTamara Kovačič, 2016, magistrsko delo Opis: The master’s thesis deals with linguistic relativism in the case of grammatical gender and number of two languages: English and Slovene. Firstly, the thesis presents the origins of Sapir-Whorf hypothesis, which is of significant importance for the development of linguistic relativism. The hypothesis met with a wide response amongst researchers: some agreed with the ideas, whereas others did not. Linguistic relativism suggests that the language one speaks shapes their perception of the world. In order to prove such statement, several experiments were conducted. In addition, the thesis outlines the main characteristics of grammatical gender and number in English and the Slovene language. The empirical part includes the analysis of the results of the experiment that was conducted amongst native speakers of English and native speakers of the Slovene language. Both qualitative and quantitative approaches were used for the interpretation of the results. The results show limited influence of the structure of language on the linguistic processing of the speakers, thus only partially supporting Sapir-Whorf hypothesis. In the case of gender categorization the results showed that the Slovene speakers were affected by the grammatical gender. In this respect we can say that language can influence our perception of the world. In the case of grammatical number the Slovene speakers were not more sensitive to the dual. The results thus show limited influence of the structure of language on the linguistic processing of the speakers, thus only partially supporting the Sapir-Whorf hypothesis.
Ključne besede: Sapir-Whorf hypothesis, linguistic relativism, language and thought, grammatical gender and number, experiment
Objavljeno: 15.02.2016; Ogledov: 736; Prenosov: 54
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