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Tourist farm service quality assessment
Karmen Pažek, Črtomir Rozman, 2010, pregledni znanstveni članek

Opis: Farm tourism shows a structure different from agriculture, forestry, and fishery; farm tourism is expanding, labour intensive, generates an influx of money, and maintains the service base in the region. Farm tourism is one of the most important supplementary activities and generates considerable secondary income. This paper present the developed methodology that will enable the ranking of tourist farms based on their service quality. This is accomplished through the use of the expert system based on the DEXi decision-making method. Using DEXi, the multi-criteria decision model for the assessment of farm tourism-s service quality was developed. The model was applied in practice on 7 vacation farms. The data from the questionnaires completed by farm guests and hosts was used as input data in the multi-attribute model and as an arbitrary estimation for the farm. The results of the model are shown as the assessments for individual farms. Out of seven chosen farms, four achieved the best possible estimation. Two of them achieved middle estimation. For the last tourist farm, where a data deficit was present, the model showed two final possible estimations (very good or good and bad - depends on value of missing attributes.
Ključne besede: tourist farm, multi-criteria analysis, DEXi methodology, ranking
Objavljeno: 29.03.2018; Ogledov: 329; Prenosov: 76
.pdf Celotno besedilo (133,53 KB)
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Search engine optimization
Marko Urh, 2010, izvirni znanstveni članek

Opis: The paper deals with the importance of web page optimization. Internet and its characteristics are shown in the beginning of this paper, as the main source of obtaining information. Web pages should have all the necessary information that people are seeking and should also be ranged as high as possible in the search engines. The fact is that almost every search begins through a search engine. The basic tool that is used here are words that describe your search area and are called keywords. Examples are showing us the differences between optimized and not-optimized pages. Article deals with the basic examples of a page optimization (on-page optimization) and also web page optimization outside the page (off-page optimization). Further on we can know about the recommended techniques and possibility how to use them in online optimization to increase your competitiveness in search marketing which leads to more web page visitors. It also shows the advantages of optimized web pages and its trends that are shown in the area of search marketing.
Ključne besede: optimization, search engine optimization, internet marketing, page ranking
Objavljeno: 03.11.2017; Ogledov: 645; Prenosov: 323
.pdf Celotno besedilo (160,45 KB)
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Local search engine with global content based on domain specific knowledge
Sandi Pohorec, Mateja Verlič, Milan Zorman, 2009, izvirni znanstveni članek

Opis: In the growing need for information we have come to rely on search engines. The use of large scale search engines, such as Google, is as common as surfingthe World Wide Web. We are impressed with the capabilities of these search engines but still there is a need for improvment. A common problem withsearching is the ambiguity of words. Their meaning often depends on the context in which they are used or varies across specific domains. To resolve this we propose a domain specific search engine that is globally oriented. We intend to provide content classification according to the target domain concepts, access to privileged information, personalization and custom rankingfunctions. Domain specific concepts have been formalized in the form ofontology. The paper describes our approach to a centralized search service for domain specific content. The approach uses automated indexing for various content sources that can be found in the form of a relational database, we! b service, web portal or page, various document formats and other structured or unstructured data. The gathered data is tagged with various approaches and classified against the domain classification. The indexed data is accessible through a highly optimized and personalized search service.
Ključne besede: information search, personalization, indexes, crawling, domain specific crawling, natural language processing, content tagging, distributed data sources, ranking functions
Objavljeno: 31.05.2012; Ogledov: 1360; Prenosov: 29
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