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1.
Aligning business solutions and business requirements for digital transformation – case research : V.
Uroš Zabukovšek, Simona Sternad Zabukovšek, Samo Bobek, 2025, samostojni znanstveni sestavek ali poglavje v monografski publikaciji

Opis: This study explores how Business and IT Alignment (BITA) influences business performance (PERFO) and corporate sustainability (SPACS) using a mixed-methods case study of an international manufacturing enterprise. The quantitative analysis (PLS-SEM) indicated BITA affects PERFO indirectly through IT service quality (ITSQ), while remote work (EWORK), despite its relation to BITA, showed no significant impact. BITA strongly predicted SPACS by enhancing employees’ sustainability knowledge, confidence, and willingness to act. Qualitative findings from semi-structured interviews revealed a BITA maturity of 3.3 (on a 5-point scale), highlighting its role in sustainability via better decision-making, process optimization, and IT-enabled transparency. Notable discrepancies between managerial and employee perceptions of BITA maturity were identified. Results suggest successful BITA fosters sustainability-oriented behaviour and IT-driven performance improvements, though continuous reinforcement within organizations is required. The study emphasizes the value of integrating qualitative and quantitative methods for comprehensive insights into BITA's impact.
Ključne besede: business and IT alignment (BITA), IT service quality (ITSQ), business performance (PERFO), corporate sustainability (SPACS), remote work (EWORK), mixed methods research (MMR), PLS-SEM, organizational maturity, sustainability awareness, case study
Objavljeno v DKUM: 29.08.2025; Ogledov: 0; Prenosov: 2
.pdf Celotno besedilo (622,75 KB)
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2.
Assessing taxpayers’ satisfaction with tax administration e-services
Lidija Hauptman, Nika Vetrih, Alenka Kavkler, 2024, izvirni znanstveni članek

Opis: As tax administrations worldwide modernize through digital technologies, it has become increasingly important to understand taxpayers’ satisfaction with these services. This research aims to estimate the relationships between satisfaction with tax administration e-services and factors such as trust, service quality, age, and gender, addressing a noted gap in the existing literature. Using the questionnaire distributed among taxpayers in Slovenia, four hypotheses were tested. Next to descriptive methods, Pearson correlation analysis, T-tests, and Mann-Whitney U-tests were used. The findings reveal a positive correlation between e-service quality and trust, as well as sustainability, but lower satisfaction with tax administration e-services among the younger generation. Gender differences do not exist, as male and female taxpayers are perceived to be equally satisfied with the e-service. The results suggest that improving tax information’s usability, clarity, and security increases taxpayers’ confidence and satisfaction. Quality information does not cause confusion and distrust. From the taxpayers’ perspective, it is essential to ensure accessible, easy-to-understand information and implement quick feedback mechanisms to enhance clarity and strengthen taxpayers’ trust.
Ključne besede: tax administration, e-service quality, trust, age, gender
Objavljeno v DKUM: 14.07.2025; Ogledov: 0; Prenosov: 9
.pdf Celotno besedilo (895,63 KB)
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3.
Artificial intelligence in travel agencies in Slovenia : 1st cycle professional bachelor's studies graduate thesis
Armin Bičo, 2024, diplomsko delo

Opis: Guided by the experience of how travel agencies operate and the significant expansion and success of artificial intelligence, an opportunity was seen to connect and explore these two areas. Many business processes in travel agencies are still outdated and monotonous, and can certainly be automated, such as data processing and analysis. Existing systems could be improved, and new ones could be introduced to enhance service quality and market competitiveness. The goal was to investigate how familiar travel agencies in Slovenia are with this technology, if travel agencies have experience with its use, and if integration of the technology into their operations is accepted. The current state of travel agencies in Slovenia and the steps needed for future progress are provided by this research. The focus is placed on the basics of artificial intelligence, travel agencies, and how they can function together. Field results were gathered by interviewing ten travel agencies in the Republic of Slovenia, providing a sample that aids further research. A SWOT analysis was conducted using all the obtained information to understand what artificial intelligence offers.
Ključne besede: Travel agency, artificial intelligence, Slovenia, automated, service quality, market competitiveness
Objavljeno v DKUM: 18.10.2024; Ogledov: 0; Prenosov: 35
.pdf Celotno besedilo (1,15 MB)

4.
A Framework for adopting a sustainable reverse logistics service quality for reverse logistics service providers : a systematic literature review
Ahmed Dabees, Mahmoud Barakat, Sahar Sobhy El Barky, Andrej Lisec, 2023, pregledni znanstveni članek

Opis: Reverse logistics has become a competitive need for sustainability. Lack of resources to apply reverse logistics solutions has severely impacted many supply chains’ costs and customer service, making it impossible to meet the expectations of return processing. In those conditions, client demands for higher service quality are the main drivers of effective sustainability operations. This study aims to establish the sustainable reverse logistics service quality (SRLSQ) theoretical framework offered by reverse logistics services providers (RLSPs). The study conducts a systematic methodology protocol by examining reliable academic periodicals using PRISMA guidelines based on the research scope and identified 56 papers from 2011–2022, with the main research focus on SSQ and RLSQ dimensions to develop a research framework. By re-evaluating those factors using the SRLSQ framework and by including sustainability into the service quality approach, this study expanded the practicability of reverse logistic service quality and sustainable service quality. The results point to a knowledge gap when it comes to quantifying the impact of reverse logistics operation process through a triple bottom line approach on customer outcomes, relationship quality (RQ), and mediation of operation risk factor, which could be examined within various contexts in subsequent work.
Ključne besede: sustainability, reverse logistics, sustainable reverse logistics service quality, customer satisfaction, operational risk
Objavljeno v DKUM: 09.04.2024; Ogledov: 204; Prenosov: 8
.pdf Celotno besedilo (2,45 MB)
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5.
The importance of educational service quality for customer satisfaction and organizational reputation
Marjeta Ramovš, Borut Milfelner, 2023, izvirni znanstveni članek

Opis: This paper aims to enhance the understanding of the concepts of service quality, customer satisfaction with service, and organizational reputation in the context of educational services. The conceptual framework for testing the relationship between the three constructs was developed and tested on a sample of 97 educational service users. The results showed no significant difference between perceived and expected service quality. However, a positive relationship was found between customer satisfaction and three subconstructs of perceived service quality. Also, a significant positive correlation between organizational reputation and three latent variables of perceived service quality and a positive relationship between satisfaction and organizational reputation.
Ključne besede: customer satisfaction, organizational reputation, service delivery, perceived service quality, educational service quality
Objavljeno v DKUM: 05.09.2023; Ogledov: 277; Prenosov: 92
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6.
The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation – Performance relationship : evidence from three European countries
Gregor Jagodič, Borut Milfelner, 2022, izvirni znanstveni članek

Opis: The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation–performance relationship. Even though there are many studies considering the market orientation–performance relationship they rarely take into consideration ICT marketing support and marketing strategy, especially concerning the companies operating in B2B markets. Additionally, this study compares the impacts of the constructs between two emerging economies (Slovenia and Serbia) and one developed economy (Austria) on a random sample of 636 companies. Results were obtained based on the set hypotheses using the covariance-based structural equation modeling (SEM) and invariance testing procedure to make comparisons between the three countries. Market orientation strongly influenced the successful development and implementation of marketing strategies, ICT support, and service quality. The impact of service quality on company performance was statistically insignificant and only the indirect impact of market orientation on company performance through service quality was determined. ICT marketing support and successful development and implementation of B2B marketing strategy were also positively related to company performance. This study can help managers in B2B companies in emerging and developed markets to learn how to use specific marketing resources in order to achieve higher company performance.
Ključne besede: marketing strategy, information-communication technology, service quality, market orientation, firm performance
Objavljeno v DKUM: 17.07.2023; Ogledov: 571; Prenosov: 106
.pdf Celotno besedilo (1,20 MB)
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7.
Managing customer participation and customer interactions in service delivery : the case of museums and educational services
Marlene Amorim, Maria João Rosa, Sandra Santos, 2014, izvirni znanstveni članek

Opis: Background and Purpose – In this study we investigate determinants of customers’ quality perceptions in service processes which involve customer participation and customer to customer interaction (CCI). Building on existing multidimensional approaches to service quality we explore relevant quality aspects for related to the performance customer participation and CCI. Design/Methodology/Approach – The study builds on focus groups conduct with employees and customers of a leading provider of educational and science services, which offered a portfolio of service activities requiring very diverse levels of customer participation and CCI, to characterize service quality dimensions. Results – The study distinguishes three dimensions of service delivery quality: a dimension related to the providers’ direct performance; a second dimension relative to the performance of customers’ own participation in service activities, and a third dimension relative to the interaction with other customers. The work extends service quality literature by identifying new dimensions which affect service quality in service settings with active customer involvement. Conclusion – Service providers have been developing very diverse delivery processes, frequently inviting customers to have active roles in service production. Often, customers also interact with other costumers in service delivery. The paper provides a contribution to foster the debate about service quality frameworks, and aims to inform the design and the management of services where customer participation and CCI have a key role.
Ključne besede: service quality, customer participation, customer-to customer interaction
Objavljeno v DKUM: 04.12.2017; Ogledov: 1134; Prenosov: 205
.pdf Celotno besedilo (1,03 MB)
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8.
Fuzzy SERVQUAL analysis in airline services
Ozlem Aydin, Fatma Pakdil, 2008, izvirni znanstveni članek

Opis: This study is aimed at measuring and summarizing the perceived and expected service quality of passengers of an international airline and to provide the passengers' opinions to the decision makers employing fuzzy logic. The appropriate fuzzification procedure was determined to be the trapezoidal membership function. Using SERVQUAL methodology, the optimal fuzzy interval of the gap scores was determined for each item. The interpretations of these fuzzy intervals were categorized into three areas - optimistic, neutral and pessimistic passenger views - to assist the decision makers in identifying which items of services are satisfactory and which are in need of improvement.
Ključne besede: Airline service quality, fuzzy numbers, fuzzy SERVQUAL scores
Objavljeno v DKUM: 30.11.2017; Ogledov: 1175; Prenosov: 382
.pdf Celotno besedilo (1,46 MB)
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9.
A successful CRM implementation project in a service company : case study
Franka Piskar, Armand Faganel, 2009, izvirni znanstveni članek

Opis: Customer relationship management - CRM implementations increased rapidly in Slovenia in the last few years, following the trends elsewhere. Studies reporting how the implementation project goes on before, between and after the implementation are scarce. We offer a thorough case study analysis of the CRM implementation with a positive outcome in a Slovene service company. Case study demonstrates that CRM implementation is a holistic and complex concept, which means that it is not merely an integration of new information technology, but everything that happens around the business processes changes. We recommend that the company has already established a process approach and the orientation toward customers. Study showed the need for efficient leadership, acquirement of resources and CRM strategy implementation control; trust to the software solution shouldn't be self-understood. Through implemented analytical CRM company can improve the relationship with customers, achieve larger information sharing between employees and accept better strategic decisions.
Ključne besede: customer relationship management, implementation, customer focus, process approach, quality, customer information, marketing, service company, Slovenia
Objavljeno v DKUM: 28.11.2017; Ogledov: 1608; Prenosov: 258
.pdf Celotno besedilo (619,42 KB)
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10.
Multiple conceptual modelling of perceived quality of in-flight airline services
Urban Šebjan, Polona Tominc, Karin Širec, 2017, izvirni znanstveni članek

Opis: Despite growing literature on the different aspects of airline service quality in relation to behavioural intentions, less attention has been paid to some specific aspects of in-flight services. The focus of the present research is, therefore, on a multiple conceptual model of the quality of in-flight services in relation to passengers’ perception of value, followed by recommendations (word of mouth - WOM) of airlines, as well as the quality and comfort of airline seats. The study is performed using two databases of reviewers’/passengers’ opinions regarding the quality of in-flight airline services and airline seat comfort. Our research results reveal that the perceived comfort of the airplane seat is the most important factor of passengers’ perceived quality of in-flight airline services, which also considerably affects the passengers’ perception of value, and consequently moderates behavioural intentions (in our research, expressed through positive WOM). The analysis of the relative importance of the components of perceived airline seats’ comfort shows that seat width is the most significant factor that contributes to the overall perceived comfort of the airline seat.
Ključne besede: in-flight airline service quality, perceived value, recommendations (word of mouth), airline seat comfort, transport, air transport, services, quality
Objavljeno v DKUM: 19.09.2017; Ogledov: 1302; Prenosov: 467
.pdf Celotno besedilo (221,61 KB)
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