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Conceptual model of relationships among customer perceptions of components of insurance service
Urban Šebjan, Polona Tominc, 2015, izvirni znanstveni članek

Opis: The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.
Ključne besede: perceived sales promotion, perceived quality, perceived premium, perceived coverage, insurance company, insurance service
Objavljeno: 05.04.2017; Ogledov: 358; Prenosov: 154
.pdf Celotno besedilo (299,45 KB)
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9.
The importance of economic promotion for a small open economy
Dejan Romih, 2014, izvirni znanstveni članek

Opis: This paper discusses the importance of economic promotion for Slovenia and certain other European countries affected by the current economic crisis. For a small open economy like Slovenia, economic promotion is particularly important for several reasons. One of them is its contribution to Sloveniaʼs overall economic performance (in terms of achieving certain economic goals such as reducing unemployment).
Ključne besede: economic crisis, economic diplomacy, economic promotion, foreign trade, foreign trade promotion, small open economy, social crisis, Slovenia
Objavljeno: 07.07.2017; Ogledov: 349; Prenosov: 48
.pdf Celotno besedilo (767,94 KB)
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10.
Economic promotion of a small country
Dejan Romih, Urban Šebjan, 2014, izvirni znanstveni članek

Opis: This paper examines the economic promotion of a small country in the case of Slovenia, which is facing certain economic and social problems. One reason for this is the current financial and economic crisis, which is continuing to affect the country´s economy. Economic promotion is therefore very important for Slovenia and its economic performance in both the short and long run.
Ključne besede: economic diplomacy, economic promotion, financial and economic crisis, foreign investment, foreign trade, migration, tourism, Slovenia
Objavljeno: 08.08.2017; Ogledov: 253; Prenosov: 39
.pdf Celotno besedilo (175,14 KB)
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