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1.
Impact of fear of identity theft and perceived risk on online purchase intention
Gašper Jordan, Robert Leskovar, Miha Marič, 2018, izvirni znanstveni članek

Opis: Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and therefore it is important to investigate what influences online purchase intentions. Online purchase intentions are among everything else, influenced by the fear of identity theft and perceived risk. Design/Methodology/Approach: The online survey was conducted among 190 participants from Slovenia. The relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk and online purchase intention were investigated. Results: The research showed that the relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk are positive and the relation between the constructs of perceived risk and online purchase intention were negative. All of the relations were statistically significant. Conclusion: Understanding the impact of fear of identity theft and perceived risk on online purchase intention can be helpful for online sellers, because with these findings they can manage this fear and perceived risk to increase online purchase intention and address the risks accordingly. Online sellers should therefore regard new findings from the field of online sales. If an online store wants to have success in sales, they should consider all sides of customers’ desires as well as their restraints.
Ključne besede: e-commerce, fear of identity theft, online purchase intention
Objavljeno v DKUM: 10.10.2018; Ogledov: 1823; Prenosov: 447
.pdf Celotno besedilo (344,28 KB)
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2.
THE DEAF AND HARD OF HEARING ON SOCIAL NETWORKING SITES: IDENTITY, COMMUNITY BUILDING AND CONNECTIONS BETWEEN COMMUNITIES
Ines Kožuh, 2015, doktorska disertacija

Opis: Social networking site use among the d/Deaf and hard of hearing has triggered a growing interest in examining the impact of online activities on their experiences. Despite extensive research on the use of social networking sites among hearing users, only a few studies have focused on use among the d/Deaf and hard of hearing. There is an evident lack of comprehensive research on d/Deaf and hard of hearing users’ experiences with social networking sites in which both the effects of the users’ characteristics on their identification with other users and their tendency to connect with members of online communities are examined. In our study, we developed a theoretical model for examining D/HH users’ experiences with social networking sites. The model investigates the relationships and effects among the aspects (identity, community building and connections between communities) and factors (hearing loss, educational background, communication situation and use of technology) relating to the experiences of d/Deaf and hard of hearing with social networking sites. The primary purpose of the model was to define how the aspects are associated with each other and how the factors influence the aspects. In line with the model, an online questionnaire in sign and written language was developed. A study was conducted in Germany, Slovenia, Austria and Switzerland, where the questionnaire was completed by 199 German, 43 Slovene, 21 Austrian and 20 Swiss d/Deaf and hard of hearing users of social networking sites. Due to sample size the main emphasis was on the results gained from the study conducted in Germany. It was shown that online Deaf identity is negatively related to online hearing identity, but positively related to community building and connections among communities. While community building is positively related to connections between communities, online hearing identity is neither related to community building nor connections between communities. Additionally, hearing status was found to have a significant effect on online Deaf and online hearing identity. Frequency of use of social networking sites has no significant effect on any aspect, while frequency of posting videos is the only activity having a significant effect on community building. Frequency of communication with the deaf in sign language on social networking sites has a positive effect on online Deaf identity and community building; frequency of communication with the deaf and hard of hearing in written language has a further positive effect on community building. Results of examining the effects of different countries on the aspects showed that Slovene users were more engaged in community building and connecting with members of other communities than German users. These findings imply a high potential for using social networking sites in the education process. Accordingly, we developed recommendations for teachers, and designers and developers of educational processes in order to assure efficient communication support for the d/Deaf and hard of hearing. These recommendations might be most beneficial in distance education in terms of globalization, since social networking sites provide opportunities for inclusion of students from abroad. Similarly, social networking sites provide wider opportunities for work between mentors and mentees, since questions can be posed and answers can be given directly on social networking sites.
Ključne besede: Deaf and hard of hearing, social networking sites, online identity, online community, community building, connections between communities
Objavljeno v DKUM: 24.04.2015; Ogledov: 2318; Prenosov: 313
.pdf Celotno besedilo (19,96 MB)

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