Assessment of the innovation system in SMEs using innovation taxonomy and pondering methodsAna Gallardo Gandarillas
, 2021, diplomsko delo
Opis: In this bachelor thesis, the different types of innovation within a company are studied and analysed. The companies studied are SMEs i.e. from 10 to 250 employees. Smaller companies are mainly confronted with the problem of resources and larger companies with their strategic orientation. We have studied the ten types of innovations according to Doblin (Doblin 2014), and we realise that they have a rather marketing-oriented focus, so we analyse five groups of innovations that we consider to be the key (marketing, product, organisational, business model and technological innovation). Five groups of innovations have been weighed on a scale from 0 to 100 % according to their importance to contribute to the economic success of the company. All groups have been weighted and ranked in order of priority to initiate the innovation process in the SME, starting with marketing, followed by product, technological, organisational and business model innovations. We found innovation process needs to be implemented as a continuous cyclical process. If the company wants to be successful, it is a continuous cycle model, which should never stop. Once a particular innovation is chosen, it will be studied and tested whether the investment can be successful. If so investment process will be executed, if not, the cycling process will start again until gives a positive result. This way one of the innovation is recognized as most important according to circumstances in SME involved at a certain moment.
Ključne besede: Innovation model, types of innovation, pondering of innovations, cycling innovation process, innovation in SMEs, ten types of innovation by Doblin, ranking of innovations, marketing innovations, product innovations.
Objavljeno: 07.07.2021; Ogledov: 88; Prenosov: 11
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Technological, marketing and complementary competencies driving innovative performance of Slovenian manufacturing firmsTanja Rajkovič
, Janez Prašnikar
, 2009, izvirni znanstveni članek
Opis: The paper discusses innovative performance of firms and underlying competencies, namely technological, marketing and complementary. Competencies are regarded as networks of various capabilities and other firm assets and can be used for cross-industry comparisons. The study is based on a survey carried out among 50 established Slovenian manufacturing companies addressing competencies which they employ in their 65 distinct product lines. Three distinct segments of firms are established based on innovative performance indicators. Used are techniques of multivariate statistics, including cluster analysis and analysis of variance. The results imply that the most innovative firms simultaneously develop technological, marketing and complementary competencies. The implications of our findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries.
Ključne besede: Slovenia, processing industry, technological development, innovations, marketing
Objavljeno: 22.01.2018; Ogledov: 504; Prenosov: 282
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Strategic electronic marketing : managing e-businessBrad Alan Kleindl
, učbenik za višje in visoke šole
Ključne besede: marketing, electronic marketing, selling, selling by phone, telemarketing, telecommunications, data base, electronic commerce, information technology, distribution, market, supply, demand, systems, innovations, marketing strategy, management, business environment, legal aspect, ethics
Objavljeno: 01.06.2012; Ogledov: 1708; Prenosov: 30
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