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1.
Understanding the importance of internal integration and its implications for intercultural business communication
Darja Topolšek, Sara Orthaber, 2011, izvirni znanstveni članek

Opis: The extent to which relationships in organizations are co-operative depends on the level of internal integration between functional and departmental groups. These relationships become even more critical in international businesses as well as in geographically dislocated subsidiaries. Cultural characteristics and different factors which managr, facilitatr and/or hinder internal integration present the basis for studying internal integration of different functions. Therefore, the following paper discusses various theoriesof internal integration and its role in organizations. More specifically, it focuses on logistics and marketing functions and explores studies that have investigated and examined the levels of internal integration of logistics and marketing functions. With the objective to identify potential implications, high/low levels of internal integration may have on intercultural communication which occurs in international business practices, the most prominent cultural frameworks are presented to identify implications different levels of internal integration may have for intercultural communication, in particular between Slovenian companies and their foreign subsidiaries.
Ključne besede: internal integration, logistics function, marketing function, intercultural communication
Objavljeno: 05.06.2012; Ogledov: 1406; Prenosov: 9
URL Povezava na celotno besedilo

2.
Collaborative behaviour as a facilitator of integration of logistic and marketing functions
Darja Topolšek, Anton Čižman, Martin Lipičnik, 2010, izvirni znanstveni članek

Opis: Collaborative behaviour and various aspects of comparing collaboration with coordination and cooperation present the basis for more detailed assumptions concerning the importance of integrating logistic function with the marketing function. The collaborative behaviour dimension of inter-functional integration presents a system of mutual visions, decision-making and collective responsibility to provide results, services or a product. Logisticians often define integration within the framework of the supply chain, yet they neglect the internal integration or the integration between individual departments or functions in a company. Defining internal integration and its level as well as the connection with the level of collaborative behaviour is the basis of the research part of this paper. The quantitative research part studies whether and to what extent collaborative behaviour influences the level of internal integration between logistic and marketing functions. The research is based on a quantitative analysis of results of the survey that was conducted in Slovene retail companies.
Ključne besede: logistics, marketing, logistic function, marketing function, collaborative behaviour
Objavljeno: 01.06.2017; Ogledov: 288; Prenosov: 40
.pdf Celotno besedilo (463,81 KB)
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