1. Market leader : upper intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Objavljeno v DKUM: 01.06.2012; Ogledov: 2684; Prenosov: 78
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2. Market leader : upper intermediate business EnglishBill Mascull, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, manuals, teaching, teaching methods, cases, case study, vocabularies
Objavljeno v DKUM: 01.06.2012; Ogledov: 2750; Prenosov: 57
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3. Global marketing management : a European perspectiveWarren J. Keegan, Bodo B. Schlegelmilch, 2001, učbenik za višje in visoke šole Ključne besede: marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 2740; Prenosov: 47
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4. Market leader : intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Objavljeno v DKUM: 01.06.2012; Ogledov: 2698; Prenosov: 59
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5. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 2153; Prenosov: 68
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6. Marketing across culturesJean-Claude Usunier, 2000, učbenik za višje in visoke šole Ključne besede: marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 3153; Prenosov: 138
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7. Marketing channels : a management viewBert Rosenbloom, učbenik za višje in visoke šole Ključne besede: marketing, marketing channels, systems, business environment, development, marketing strategy, management, partnership, products, promotion, logistics, labour efficiency, electronic commerce, international business, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 2515; Prenosov: 59
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