1. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
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2. Market leader : intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
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3. Retail product management : buying and merchandisingRosemary Varley, 2001, učbenik za višje in visoke šole Ključne besede: retail sale, production management, products, allocation, space, store space, selection problem, supply, concession, management, merchandising, prices, profit, decision making, business, business operation, quantitative analysis, store, design, international trade, international business, strategy, information sources, textbooks
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4. Market leader : upper intermediate business EnglishBill Mascull, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, manuals, teaching, teaching methods, cases, case study, vocabularies
Objavljeno: 01.06.2012; Ogledov: 1739; Prenosov: 31
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5. Market leader : upper intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Objavljeno: 01.06.2012; Ogledov: 1656; Prenosov: 28
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