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1.
Innovation and human resource management : the Greek experience
Anastasia Katou, 2008, izvirni znanstveni članek

Opis: The purpose of this paper is to investigate the pathways leading from innovation to organisational performance by using structural equation modelling. Specifically, we used this analytical tool to test a research framework that is constituted by a set of causal relationships between organisational contingencies, innovation, HRM policies (resourcing, training, rewards, relations), HRM outcomes (skills, attitudes, behaviour), and organisational performance. Employing data from organisations operating in the Greek manufacturing sector, results indicate that the impact of innovation on organisational performance is positive and mediated through HRM policies and HRM outcomes, and moderated by organisational context (management style, organisational culture).
Ključne besede: human resources, innovation strategy, HRM policies, causality, structural equation modelling, Greek manufacturing
Objavljeno v DKUM: 30.11.2017; Ogledov: 1244; Prenosov: 184
.pdf Celotno besedilo (1,95 MB)
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2.
Can marketing resources contribute to company performance?
Borut Milfelner, Vladimir Gabrijan, Boris Snoj, 2008, izvirni znanstveni članek

Opis: The study investigates the relationships between market orientation, innovation resources, reputational resources, customer related capabilities, and distribution based assets, as well as their impact on market and financial performance. The results indicate that market orientation is indirectly related to a company's market and financial performance through other four marketing resources. Reputational resources have a positive impact on loyalty, market share, and sales volume, while the impact of innovation resources on market share and sales volume is rather indirect through customer loyalty. While the customer related capabilities significantly impact customer loyalty their impact on market share and sales volume can not be confirmed. On the other side the distribution based assets are weakly related to loyalty and market share and sales volume. General findings indicate that selected marketing resources impact financial performance indirectly through the creation of customer loyalty and directly through market share and sales volume.
Ključne besede: market orientation, innovation resources, reputational resources, customer related capabilities, distribution- based assets, organizational performance
Objavljeno v DKUM: 10.07.2015; Ogledov: 1554; Prenosov: 443
.pdf Celotno besedilo (949,34 KB)
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