Iskanje po katalogu digitalne knjižnice

Opis: In this thesis a model of technological, marketing and complementary competencies in relation to firms’ innovative performance is developed and validated drawing from competence based theory of competitive advantage with regard to new product development and innovation activity. Research is based on a cross-industry survey and tested on a sample of 65 product lines belonging to 50 established Slovenian manufacturing firms, both large and middle-sized. Segmentation of firms is carried out using the variables of innovative performance by means of the clustering method and identifies three firm segments – technology-leaders, technology-followers with strong competencies and technology-followers with weak competencies. The model is tested by applying the partial least squares structural modelling tool SmartPLS. A positive link between the constructs is confirmed; however, competencies differ according to the innovative strategy pursued by the firms, namely incremental innovation, radical innovation and trend-setting. I further confirm that innovative performance has a positive effect on a firm’s business performance and show that environmental effects – technological and marketing turbulence – have a limited influence on the relationship. The implications of the findings are valuable to firms aligning their competencies with their strategy, as well as to policy makers in technology-following countries.
Ključne besede: industrial enterprises, innovations, technology, competence, competition, competitive advantage, market, models, analysis
Objavljeno v DKUM: 30.05.2012; Ogledov: 2340; Prenosov: 99
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