1. Strategija modrega oceana kot sodobni podjetniški pristop k inovacijam na primeru hospitality programa nogometnega kluba MariborJure Šimundža, 2024, diplomsko delo Opis: Strategija modrega oceana se osredotoča na ustvarjanje novih tržnih priložnost in diferenciacijo, s katero podjetja presegajo obstoječo konkurenco. Ta strategija temelji na vrednostni inovaciji, pri kateri podjetja ustvarjajo dodatno vrednost za stranke, hkrati pa zmanjšuje stroške. Teorija modrega oceana spodbuja podjetja, da premikajo meje industrije in ustvarjajo nove tržne prostore, v katerih konkurenca postane nepomembna. Dober primer za implementacijo te strategije je hospitality industrija, ki se osredotoča na zagotavljanje vrhunske izkušnje za stranke, s čimer se krepi zvestoba, dolgoročni odnosi s strankami ter zadovoljstvo. Hospitality industrija je tesno povezana z ustvarjanjem edinstvenih doživetij, ki presežejo osnovno ponudbo in prispevajo k večji vrednosti storitve ali proizvoda.
V diplomskem delu bomo na primeru hospitality programa Nogometnega kluba Maribor analizirali ključne elemente programa, kot so finančni učinki, obiskovalci ter zadovoljstvo strank, in preučili, kako ta program vpliva na konkurenčno prednost kluba. Prav tako bomo raziskali, kako je strategija modrega oceana prispevala k razvoju programa, ter naredili SWOT-analizo. Na podlagi podatkov in analize bomo podali priporočila za nadaljnji razvoj hospitality programa, s ciljem povečati njegovo uspešnost in trajnost.
Ključne besede: strategija modrega oceana, vrednostna inovacija, hospitality industrija, diferenciacija, konkurenčna prednost
Objavljeno v DKUM: 21.11.2024; Ogledov: 0; Prenosov: 31
 Celotno besedilo (1,63 MB) |
2. Evolution of sustainable tourism conceptsVasja Roblek, Danijel Drpić, Maja Meško, Vedran Milojica, 2021, pregledni znanstveni članek Opis: This paper aims to present the evolution and change in content in tourism, over time, as well as the emergence of different sustainable tourism concepts (ST). For this purpose, a comparative Automated Content Analysis (ACA) is herein applied to scientific articles published between 1990, when the first article in this field was published in the Web of Science, and the end of 2020. The results show some overlaps between the concepts that have emerged over the periods. According to the analysis results, it can be concluded that the theme focuses on business model changes, adoption of organizational processes related to the provision of mitigation measures, implementation of cleaner and smarter technologies, the importance of cultural heritage for sustainable tourism product concepts, rural development, green investment, sustainable standards and sustainable reporting.
Ključne besede: sustainable hospitality, sustainable tourism, holistic sustainability, environmental governance, social governance, automated content analysis
Objavljeno v DKUM: 11.10.2024; Ogledov: 0; Prenosov: 14
Celotno besedilo (8,73 MB)
Gradivo ima več datotek! Več... |
3. The Differences in perceptions of organisational values in the hospitality sector : what do they tell us?Mitja Gorenak, 2019, izvirni znanstveni članek Opis: Organisational values have been in the focus of management for several years. Knowing that strong values can help organisations stay on the right course in the fast-changing working environment has proven to be a solid basis for their prosperity. However, organisations are nothing without their employees; this led as to the question of what the differences in the perception of organisational values between employees of different ages and genders are.We have conducted research in the hospitality sector; based on a paper-pencil survey among a representative sample of 388 employees,we have determined that there are six predominant organisational values within the sector. In the second part, we have identified that two out of six identified organisational values are statistically significantly more highly evaluated in terms of importance by women in comparison to men. There were no statistically significant differences found regarding the age of employees.
Ključne besede: values, organisational values, hospitality, demographics, perception
Objavljeno v DKUM: 30.01.2024; Ogledov: 331; Prenosov: 19
Celotno besedilo (2,93 MB)
Gradivo ima več datotek! Več... |
4. Professional and organisational commitment in the hospitality sectorMarjetka Rangus, Bojana Radenković-Šošić, Srđan Milošević, Jože Hočevar, Iva Škrbić, Mladen Knežević, 2020, izvirni znanstveni članek Opis: The purpose of the study is to examinewhether two differentwork commitment profiles influence service quality in the hospitality sector in Slovenia and Serbia and how the implications of the differences can be used in the tourism and hospitality industry. Combining a qualitative and quantitative approach, two new instruments were developed for this study. The first instrumentwas created on the basis of short, structured interviews with employees. Two factors explaining the two different commitment profiles were determined with statistical analysis and with themethod of clustering, four dimensions of commitment profiles formingwere extracted. The second instrument was developed on the basis of existing evaluation forms for employees in the tourism industry and interviews with leading and middle managers of hotels. The findings of the study show that there is a small proportion of professionallyoriented employees in the tourism sector, and the difference among employees is evident in the ranking of working values. These results could be useful formanagers in planning and organising their human resources and also in planning further development of their companies% human resource policies. The original contribution of the article is the ranking of working values and the perception of quality work by employees in the hospitality sector. The study also reveals new evidence on different types of commitment profiles.
Ključne besede: tourism, hospitality, organisational commitment, professional commitment, human resources management, HRM
Objavljeno v DKUM: 29.01.2024; Ogledov: 270; Prenosov: 22
Celotno besedilo (167,12 KB)
Gradivo ima več datotek! Več... |
5. Motivations for hosting on Airbnb : the case of SloveniaKatja Kokot, Maja Turnšek, 2022, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: The ‘platform economy’ has evolved over the years into a global phenomenon. The focus of this paper is the motivations of Slovene hosts to use the Airbnb platform. While Airbnb was originally optimistically discussed as an element of ‘the sharing economy’, it has become known as one of the key players of the ‘platform economy’, belonging to the area of the so-called capital platforms, which allow participation-based primarily based on ownership of capital. Our research amongst a sample of 103 officially registered accommodation providers in Slovenia has shown that Airbnb is the second-most used platform, on average bringing a third of income for the surveyed participants, while Booking.com brings about half of their income. Furthermore, the results show that monetary motives prevail among Slovene hosts. However, social and moral motives are also strongly expressed. These findings indicate that the perceived primary purpose of Airbnb is generating additional earnings due to a surplus of real estate capital. A higher share of income from hosting in comparison to other types of income is correlated with the expressed importance of monetary motives. In contrast, the prevalence of social motives is influenced by fear of loneliness, cultural openness, and hosts’ global prosociality.
Ključne besede: Airbnb, motivation for accommodation provision, sharing economy, platform economy, hospitality, Slovenia
Objavljeno v DKUM: 17.01.2024; Ogledov: 390; Prenosov: 9
Celotno besedilo (19,75 MB)
Gradivo ima več datotek! Več... |
