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1.
Generational perspectives and motivations within the gig economy in Slovenia
Ivona Huđek, 2024, izvirni znanstveni članek

Opis: This paper aims to examine how the gig economy, as a global trend that is transforming labour markets worldwide, manifests itself in a smaller economy such as Slovenia. Specifically, the paper focuses on how this trend is manifested among Slovenian freelancers, with an emphasis on generational differences. Descriptive statistics, the Mann-Whitney U test and the Chi-square test, were used in the study to explore perceptions and generational differences and to determine whether they are statistically significant. The results show that both younger and older individuals are likely to choose freelance work due to the need for flexibility and independence in project selection, reflecting their desire for greater control over their personal and professional lives. In addition, the research reveals a perception of insufficient support for such new types of careers and a need for educational programmes to improve skills and awareness of the digital labour market. The findings suggest the need for targeted policy measures to support freelancers of different age groups by implementing comprehensive government programs that promote lifelong learning and upskilling, enable the development of local coworking spaces, provide digital market information and include entrepreneurship education and digital literacy in school curricula to strengthen freelance careers, making them sustainable and contributing economically to regional development.
Ključne besede: gig economy, freelancers, generational differences, flexibility, digital market
Objavljeno v DKUM: 24.07.2025; Ogledov: 0; Prenosov: 4
.pdf Celotno besedilo (360,70 KB)

2.
Analysis of workers’ perception and demographic factors : an insight into the Slovenian gig economy
Matevž Antloga, Ivona Huđek, 2024, izvirni znanstveni članek

Opis: This study examines the gig economy in Slovenia, with a particular emphasis on the perceived benefits and challenges for gig workers within this emerging labour model. The research aims to capture the implications of flexible, project-based employment in a smaller European context, as this trend becomes increasingly prevalent globally. A quantitative approach was employed to survey 34 gig workers in Slovenia. The survey analysed their demographic characteristics, reasons for engaging in gig work, and the benefits and challenges they experience. In the findings, 64% of respondents specifically identified schedule flexibility as a predominant benefit of gig work. However, it also uncovers substantial challenges, including increased market competition and a lack of social benefits. Moreover, the research suggests that perceptions of the gig work benefits are widely acknowledged across various age groups and educational levels, with no significant variation. Nevertheless, the findings indicate a gender disparity in gig work perceptions, with males perceiving higher levels of financial freedom and professional development than women. This research suggests the need for policies aimed at ensuring equity and further research into harmonizing gig work with supportive labour market policies.
Ključne besede: gig economy, flexibility, professional development, social benefits, demographic disparities
Objavljeno v DKUM: 28.05.2025; Ogledov: 0; Prenosov: 17
.pdf Celotno besedilo (709,37 KB)
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3.
The emergence of gig economy under the impact of digitalization - model of the success factors of freelancers
Ivona Huđek, 2022, doktorska disertacija

Opis: This dissertation examines the emergence of the gig economy under the impact of digitalisation, focusing on one alternative form of work – freelancing. Over the past two decades, new and contemporary occupational concepts have emerged in the context of technological advances and the reorganisation of employment relationships in the wake of digitalisation. Technology has enabled many things to be done online or remotely, and for work to be broken down into smaller components in the form of projects. Scholars explain that the most important innovations influenced by digitalisation are the development of new business models characterised by less dependence on physical elements or dematerialisation of processes, as seen in the “gig economy”. In the gig economy, very short-term tasks or projects within specific activities are performed by individual self-employed workers, usually coordinated through online platforms or applications. As a result, many workers are able to complete tasks in a more efficient and fragmented manner. Unlike traditional careers characterised by hierarchical advancement, organisational career management, and low mobility, many individuals are also becoming more mobile and self-directed in their careers. As a result of these developments, new work arrangements have emerged that are taking up an increasingly large share of the labour market in major economies (such as the US and UK), heightening concerns about how workers are classified and raising questions about entrepreneurship, future career development, work-life balance, employment law frameworks, and social protections. These flexible work arrangements are often referred to as alternative and are performed by independent contractors, known as freelancers. Therefore, the dissertation was carried out to examine this alternative form of work at the national level in Slovenia, and explore the issue of career satisfaction, and specifically whether freelance work allows fulfilment through project work. In this dissertation, a freelancer refers to a self-employed individual without employees who is responsible for paying their own taxes and welfare contributions, works on projects for multiple clients, and works remotely, usually from home. The development of the research model for the purposes of this dissertation is based on Van den Born and Van Witteloostuijn’s (2013) freelancer success model, which is based on the intelligent career framework that consists of three interrelated variables: knowing why, knowing how, and knowing who. The ‘knowing why’ variable mainly reflects our personality traits and motivation. The ‘knowing how’ variable reflects human capital, while the ‘knowing who’ variable reflects social capital inside and outside the workplace (Parker & Arthur, 2004). However, the external environment is missing in this model. Therefore, the dissertation also included the external part, i.e. the external environment consisting of the characteristics of the entrepreneurial ecosystem: government programs, cultural and social norms, legal system support, and digital support. As Slovenia and other EU member states are implementing national strategies for digital transformation, this dissertation provides insight into freelancers in Slovenia and their perceptions of certain aspects of external environmental factors, which may be helpful in evaluating current digital strategies and future policy proposals and decisions. Therefore, the main objective of the dissertation was to test a conceptual model that links multidimensional variables that influence the perceived success of freelancers based on a review of the literature and empirical research, and thus to learn certain specific characteristics of the group of entrepreneurial, self-employed individuals known as freelancers, and to determine the extent to which personality traits, human and social capital, and motivation of the individual, as well as a supportive environment (entrepreneurial ecosystem),
Ključne besede: digitalisation, gig economy, freelancers, predictors of success, structural model equation
Objavljeno v DKUM: 14.11.2022; Ogledov: 1127; Prenosov: 227
.pdf Celotno besedilo (5,99 MB)

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