1. The mediating role of innovation capabilities on the relationship between dynamic capabilities and firm competitive performanceMohanad Ali Kareem, Harshavardhan Reddy Kummitha, Naveen Kolloju, 2024, izvirni znanstveni članek Opis: Purpose: The purpose of the study is to better understand the relationship between dynamic capabilities and firm competitive performance, and how innovation capabilities, specifically (a) product capability and (b) process capability, may play a mediating role in this relationship. Design/Methodology/Approach: Simple Random Sampling technique was adopted to choose SMEs to collect data based on information obtained from Hungarian SMEs associations. A total of 565 completed questionnaires were obtained, with response rate of 65.50%. Confirmatory factor analysis (CFA) was used with AMOS 24 to assess the reliability and validity; and Cronbach’s alpha coefficient was additionally used to assess the dependability of the scales. The proposed model was put to the test using structured equation modelling (SEM). Results: The study results show that dynamic capacities have a significant direct effect on innovation capabilities: product capability and process capability. The study also proves that both product capability and process capability have a significant impact on a firm’s competitive performance. Conclusion: The study concludes that the relationship between dynamic capabilities and competitive firm performance is partially mediated by innovation capabilities. The study suggests that before enhancing product innovation capability, entrepreneurs should consider reorganizing and reallocating resources into process innovation capability. This study contributes to our understanding of the mediating mechanism of innovation capabilities through which dynamic capabilities enhance firm competitiveness performance.
Ključne besede: innovation capabilities, dynamic capabilities, competitive firm performance, technological innovations
Objavljeno v DKUM: 11.08.2025; Ogledov: 0; Prenosov: 0
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2. Agility and artificial intelligence adoption : small vs. large enterprisesMaja Rožman, Dijana Oreški, Katja Crnogaj, Polona Tominc, 2023, izvirni znanstveni članek Opis: This article presents the findings of a survey conducted in Slovenia, encompassing
a random sample of 275 enterprises, to analyze the factors influencing
the transition to an agile approach, the AI-supported organizational
culture, AI-enabled workload reduction, and AI-enabled performance enhancement
in small and large enterprises. The study investigates whether
there are statistically significant differences between small and large
enterprises in Slovenia regarding these aspects. These findings provide
valuable insights into the distinct perspectives and priorities of small and
large enterprises in Slovenia regarding agility and the adoption of AI technologies.
The results highlight areas where small businesses may need
additional support or targeted strategies to fully leverage the benefits of
agility and AI. Policymakers and industry leaders can utilize these findings
to promote tailored approaches that enhance agility and facilitate effective
AI integration in both small and large enterprises, ultimately contributing
to the growth and competitiveness of the Slovenian business landscape.
Ključne besede: firm performance, IT management, agility, artificial intelligence, Slovenia
Objavljeno v DKUM: 28.05.2025; Ogledov: 0; Prenosov: 5
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3. The mediating role of logistics 4.0 capability on therelationship between e-commerce marketing andfirm performanceGözde Yanginlar, Mustafa Emre Civelek, Ihsan Bahçeci, Matevž Obrecht, 2024, izvirni znanstveni članek Opis: This study aims to determine whether e-commerce marketing capability impacts
firm performance and what role logistics 4.0 plays in this relationship. Based on the literature
and grounded on dynamic capability theory we develop a theoretical framework in which
logistics 4.0 capability plays a mediating role in the relationship between e-commerce
marketing and firm performance. Our hypotheses are tested using survey data from 553
respondents working in the logistics, textiles, white goods, and electronics sectors. The data
is analyzed using structural equation modeling. Empirical results show that e-commerce
marketing positively impacts firm performance and logistics 4.0 capability is mediating in
this relationship. Logistics 4.0 capability enhances firm performance by improving on-time
deliveries and increasing the efficiency of supply chain processes. Our results highlight the
importance of investing in Logistics 4.0 capability including talent, managerial, and technical
resources to improve the benefits the firm is getting from e-commerce marketing. Logistics
4.0's capability enhances e-commerce marketing's impact on firm performance by increasing
on-time deliveries, efficiency, flexibility, quality, and responsiveness to customers, and
improving the ability to build enterprise agility. This study contributes to firm performance
literature by identifying the mediating role Logistics 4.0 plays in the relationship between ecommerce marketing and performance
Ključne besede: logistics 4.0 capability, e-commerce marketing capability, firm performance, dynamic capability
Objavljeno v DKUM: 09.08.2024; Ogledov: 91; Prenosov: 32
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4. The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation – Performance relationship : evidence from three European countriesGregor Jagodič, Borut Milfelner, 2022, izvirni znanstveni članek Opis: The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation–performance relationship. Even though there are many studies considering the market orientation–performance relationship they rarely take into consideration ICT marketing support and marketing strategy, especially concerning the companies operating in B2B markets. Additionally, this study compares the impacts of the constructs between two emerging economies (Slovenia and Serbia) and one developed economy (Austria) on a random sample of 636 companies. Results were obtained based on the set hypotheses using the covariance-based structural equation modeling (SEM) and invariance testing procedure to make comparisons between the three countries. Market orientation strongly influenced the successful development and implementation of marketing strategies, ICT support, and service quality. The impact of service quality on company performance was statistically insignificant and only the indirect impact of market orientation on company performance through service quality was determined. ICT marketing support and successful development and implementation of B2B marketing strategy were also positively related to company performance. This study can help managers in B2B companies in emerging and developed markets to learn how to use specific marketing resources in order to achieve higher company performance.
Ključne besede: marketing strategy, information-communication technology, service quality, market orientation, firm performance
Objavljeno v DKUM: 17.07.2023; Ogledov: 571; Prenosov: 106
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