1. Business marketing management : B2BMichael D. Hutt, Thomas W. Speh, učbenik za višje in visoke šole Ključne besede: enterprises, company performance, marketing, intercompany marketing, customer relationship, management, supply chain, marketing strategy, new products, services, electronic marketing, electronic commerce, planning, globalization, marketing channels, pricing, advertising, sales promotion, Internet, case study
Objavljeno v DKUM: 05.06.2012; Ogledov: 2656; Prenosov: 84
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2. Market leader : upper intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Objavljeno v DKUM: 01.06.2012; Ogledov: 2684; Prenosov: 83
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3. Market leader : upper intermediate business EnglishBill Mascull, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, manuals, teaching, teaching methods, cases, case study, vocabularies
Objavljeno v DKUM: 01.06.2012; Ogledov: 2750; Prenosov: 58
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4. Strategic electronic marketing : managing e-businessBrad Alan Kleindl, učbenik za višje in visoke šole Ključne besede: marketing, electronic marketing, selling, selling by phone, telemarketing, telecommunications, data base, electronic commerce, information technology, distribution, market, supply, demand, systems, innovations, marketing strategy, management, business environment, legal aspect, ethics
Objavljeno v DKUM: 01.06.2012; Ogledov: 2411; Prenosov: 68
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5. Market leader : intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Objavljeno v DKUM: 01.06.2012; Ogledov: 2698; Prenosov: 63
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6. Internet marketing : strategy, implementation and practiceDave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick, 2000, priročnik Ključne besede: business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Objavljeno v DKUM: 01.06.2012; Ogledov: 3164; Prenosov: 114
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7. Building data mining applications for CRMAlex Berson, Stephen Smith, Kurt Thearling, priročnik Ključne besede: information society, informatics, information technology, computer networks, internet, enterprise, electronic commerce, electronic marketing, marketing strategy, new economy, data warehousing, data base, data analysis, security, application, data structures, customer, information resources, consumer, statistics, cluster analysis, neural networks, data, trends, cases, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 2743; Prenosov: 87
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8. Marketing channels : a management viewBert Rosenbloom, učbenik za višje in visoke šole Ključne besede: marketing, marketing channels, systems, business environment, development, marketing strategy, management, partnership, products, promotion, logistics, labour efficiency, electronic commerce, international business, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 2515; Prenosov: 60
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