Iskanje po katalogu digitalne knjižnice

Opis: Background and Purpose: E-commerce has reshaped consumer behaviour by offering unparalleled convenience, variety and accessibility, while creating new opportunities for businesses to grow revenues. Despite its prominence, there remains a need for parsimonious models that explain online purchase intention in terms of core consumer perceptions. This study aims to develop and test a structural equation model (SEM) in which consumer perceived benefits and attitudes toward the web drive intention to purchase online. Methods: An online survey was administered to 190 Slovenian consumers. Questionnaire items were drawn from established scales measuring (a) perceived benefits of online shopping, (b) attitude toward the web, and (c) online purchase intention. Internal consistency was assessed via Cronbach’s alpha. SEM was then applied using IBM SPSS AMOS to evaluate both measurement and structural components of the model, testing hypotheses that perceived benefits influence both attitude and intention, and that attitude further mediates intention. Results: The survey instrument demonstrated excellent reliability (Cronbach’s α = 0.92). The three-construct SEM explained 74 % of the variance in online purchase intention. Fit indices indicated very good model performance (NFI = 0.969, NNFI = 0.970, CFI = 0.979, IFI = 0.979). All hypothesized paths were significant, confirming that higher perceived benefits enhance both positive web attitudes and purchase intentions, and that web attitudes further bolster intention. Conclusion: This streamlined SEM offers a robust and well-fitting explanation of consumer online purchase intentions. E-commerce platforms can leverage these insights by emphasizing the specific benefits consumers value and cultivating positive web experiences to drive sales. The model offers both practical guidance for online retailers and a foundation for future research, such as incorporating environmental consciousness, to refine our understanding of sustainable e-commerce adoption.
Ključne besede: attitude toward web, perceived benefits, online purchase intention, SEM, consumer behaviour, e-commerce
Objavljeno v DKUM: 14.11.2025; Ogledov: 0; Prenosov: 8
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Opis: This paper investigates emerging technological trends in web commerce and examines user perceptions through a pilot survey. Key innovations include IoT, AI, ML, chatbots, social and voice commerce, as well as immersive technologies like AR and VR. These tools enhance personalization, automate services, and support better consumer decision-making. The pilot study, based on an online questionnaire, explores user behaviour, expectations, and attitudes toward these developments. Results show that while users are familiar with technologies like chatbots and personalization, awareness of AR and VR remains low. Concerns about security and data privacy significantly influence user trust. The findings highlight the need for seamless technological integration, increased user education, and transparent communication to build trust and improve the digital shopping experience.
Ključne besede: web commerce, e-commerce trends, internet of things (IoT), artificial intelligence (AI), machine learning (ML), chatbots, augmented reality (AR), virtual reality (VR), voice commerce, user perception, digital transformation, data privacy
Objavljeno v DKUM: 29.08.2025; Ogledov: 0; Prenosov: 9
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Opis: The last-mile logistics is regarded as one of the least efficient, most expensive, and polluting part of the entire supply chain and has a significant impact and consequences on sustainable delivery operations. The leading business model in e-commerce called Attended Home Delivery is the most expensive and demanding when a short delivery window is mutually agreed upon with the customer, decreasing possible optimizing flexibility. On the other hand, last-mile logistics is changing as decisions should be made in real time. This paper is focused on the proposed solution of sustainability opportunities in Attended Home Delivery, where we use a new approach to achieve more sustainable deliveries with machine learning forecasts based on real-time data, different dynamic route planning algorithms, tracking logistics events, fleet capacities and other relevant data. The developed model proposes to influence customers to choose a more sustainable delivery time window with important sustainability benefits based on machine learning to predict accurate time windows with real-time data influence. At the same time, better utilization of vehicles, less congestion, and fewer failures at home delivery are achieved. More sustainable routes are selected in the preplanning process due to predicted traffic or other circumstances. Increasing time slots from 2 to 4 h makes it possible to improve travel distance by about 5.5% and decrease cost by 11% if we assume that only 20% of customers agree to larger time slots.
Ključne besede: supply chain management, real-time, home delivery, business modeling, e-commerce, time window
Objavljeno v DKUM: 19.02.2024; Ogledov: 265; Prenosov: 87
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Opis: Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and therefore it is important to investigate what influences online purchase intentions. Online purchase intentions are among everything else, influenced by the fear of identity theft and perceived risk. Design/Methodology/Approach: The online survey was conducted among 190 participants from Slovenia. The relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk and online purchase intention were investigated. Results: The research showed that the relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk are positive and the relation between the constructs of perceived risk and online purchase intention were negative. All of the relations were statistically significant. Conclusion: Understanding the impact of fear of identity theft and perceived risk on online purchase intention can be helpful for online sellers, because with these findings they can manage this fear and perceived risk to increase online purchase intention and address the risks accordingly. Online sellers should therefore regard new findings from the field of online sales. If an online store wants to have success in sales, they should consider all sides of customers’ desires as well as their restraints.
Ključne besede: e-commerce, fear of identity theft, online purchase intention
Objavljeno v DKUM: 10.10.2018; Ogledov: 1823; Prenosov: 460
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Opis: Background and Purpose: Many organisations are using the e-payment system; however, its effectiveness has not been determined particularly in the Nigeria context. The University of Ilorin as educational organisation started using e-payment system in 2010 and up till now there has been limited or no study conducted to examine whether or not workers are satisfied with the new payment system together with other related ones they are familiar with. It is in the light of this that this study examined users’ satisfaction with the e-payment system at the University of Ilorin, Nigeria. Design/Methodology/Approach: A sample of 260 academic and non-academic staff was taken from six out 12 faculties that made up the university. Using a survey research approach data was collected with a modified questionnaire. Five research questions were developed to guide the study. Results: The results revealed that, respondents (93.5%) were adequately satisfied, satisfied and moderately satisfied, while, only (6.5%) of the respondents were less satisfied and dissatisfied. Perceived speed was identified as the characteristics users mostly satisfied with, followed by system security, traceability, and convenience. Moreover, there is significant correlation among the entire e-payment characteristics/factors (perceived speed, security, anonymity, traceability, perceived ease of payment, and convenience); and that all the six factors jointly predict users’ satisfaction with the e-payment system. In order of magnitude of the prediction/contribution to e-payment, users’ satisfaction, perceived speed made the most significant prediction/contribution. Conclusion: Based on the findings, the study concluded a considerable percentage of the respondents (93.5%) are satisfied with the e-payment system at the University of Ilorin, Nigeria. In lieu of this therefore, there is need to improve the e-payment system so that all and sundry could be satisfied.
Ključne besede: users' satisfaction, e-commerce, electronic payment system (EPS), salary, University of Ilorin
Objavljeno v DKUM: 10.01.2018; Ogledov: 29425; Prenosov: 257
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