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1.
Cultural moderators of green product purchase intention : an examination through the lens of the theory of planned behavior
Nika Rakuša, Borut Milfelner, 2025, izvirni znanstveni članek

Opis: Despite their potential for promoting environmental sustainability, understanding consumer adoption of green products is limited since such behavior is complex, as it may differ from typical purchasing motives and cultural values. Theory of Planned Behavior (TPB) was used in this study to address the main research problem of how PBC attitudes, subjective norms, environmental (un)concern, and environmental knowledge, influence consumers’ green product purchase intention. It also explores how cultural values moderate these relationships, specifically man-nature orientation and LTO. This study proposes a structural model with multigroup analysis to address the moderating impacts on a sample of 216 respondents participating in an online survey. Results show that attitude, subjective norms, perceived behavioral control, and environmental knowledge positively influence consumers’ green product purchase intention. The group analysis results imply that the dominant group’s environmental concern negatively impacts purchase intention, while this relationship is not significant in the subordinate group. Also, the influence of subjective norms on purchase intention is significantly stronger in the dominant group. The long-term orientation also moderates the relationship between attitude toward green products and purchase intention. The insights from this research extend the literature in TPB and provide practical implications to marketing managers concerning developing marketing communication strategies, perceived value proposals, and the reputation of green products.
Ključne besede: theory of planned behavior, man-nature orientation, green products, long-term orientation, purchase intention
Objavljeno v DKUM: 01.10.2025; Ogledov: 0; Prenosov: 5
.pdf Celotno besedilo (405,01 KB)
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2.
The effect of brand association and brand image on the brand awareness of Lithuanian companies of digital products
Gita Šakytė-Statnickė, 2024, izvirni znanstveni članek

Opis: Purpose: Brand awareness enables brand recognition in different market conditions, which is very important for companies selling digital products or providing digital services. Purpose of this paper is to determine the effect of brand association and brand image on the brand awareness of Lithuanian companies of digital products. These factors are important and have an impact on brand awareness, but their impact on the brand awareness of digital products in particular has not been investigated. Methods: A questionnaire was conducted to a sample of 403 consumers who buy and use digital products in Lithuania. The Multiple Linear Regression (MLR) model was created and a statistically significant direct positive impact of brand association and brand image on brand awareness of companies of digital products was determined. Results: The empirical research of the effect of brand association and brand image on the brand awareness of Lithuanian companies of digital products revealed a statistically significant direct positive impact of brand association and brand image on brand awareness of companies of digital products. The strongest direct positive impact of brand image on brand awareness than brand association. Conclusion: The findings of research provide valuable insights into the crucial role played by brand association and brand image in building brand awareness for companies of digital products.
Ključne besede: brand awareness, brand association, brand image, digital products
Objavljeno v DKUM: 14.08.2025; Ogledov: 0; Prenosov: 1
.pdf Celotno besedilo (1,08 MB)
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3.
Adoption of social media for products marketing in Algerian traditional and handicraft firms : evidence from Setif province
Ilyes Charchafa, Bilal Kimouche, 2025, izvirni znanstveni članek

Opis: Social media provides opportunities for traditional and handicraft industries to promote products and stimulate sales. Therefore, this study investigates the extent of social media adoption for product marketing among a sample of Algerian traditional and handicraft industries. For that, a questionnaire was administered to 123 randomly selected industries in Setif province. The results revealed moderate social media use for product marketing, along with low awareness of its benefits. The level of usage is strongly associated with awareness but was negligibly affected by age. Experience with social media did not predict usage for marketing. The findings suggest that this sector can further capitalise on social media by increasing managers’ awareness of its advantages and developing strategies to enhance its adoption. Further research should identify specific actions that traditional and handicraft firms can take to fully leverage social media for product promotion and sales growth.
Ključne besede: social media marketing, Algerian traditional and handicraft, industry, products marketing
Objavljeno v DKUM: 01.08.2025; Ogledov: 0; Prenosov: 1
.pdf Celotno besedilo (524,13 KB)
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4.
The classification of two lines Mahavier products
Rene Gril Rogina, Will Brian, 2025, izvirni znanstveni članek

Ključne besede: inverse limit, fan, closed relations, Mahavier products, set-valued function, Lelek fan, Cantor fan
Objavljeno v DKUM: 25.07.2025; Ogledov: 0; Prenosov: 11
.pdf Celotno besedilo (389,78 KB)
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5.
Hydrothermal decomposition of virgin and waste polylactic acid with subcritical water under N[sub]2 and air atmospheres
Maja Čolnik, Mihael Irgolič, Mojca Škerget, 2025, izvirni znanstveni članek

Opis: This study addresses the inherent shortcomings of poly (lactic acid) (PLA), a biodegradable polymer widely used in industries such as packaging and biomedical applications. The principal challenge of PLA resides in its low crystallinity, which detrimentally affects its mechanical properties and thermal stability. Additionally, PLA is prone to water and hydrolysis, which compromises its chemical resistance and can lead to degradation over time. To overcome surmount these limitations, the study focuses on the development of hybrid films through the blending of PLA with poly (l-lactide-co-ethylene adipate) (pLEA) block copolymers. The objective is to augment the crystallinity, mechanical performance, and chemical resistance of the resulting materials. The study employs a range of analytical techniques, including Nuclear Magnetic Resonance (NMR), Fourier Transform Infrared Spectroscopy (FTIR), X-ray Diffraction (XRD), Polarised Light Microscopy (PLM), Differential Scanning Calorimetry (DSC), and Thermogravimetric Analysis (TGA), to thoroughly characterize the copolymers and blend films. By systematically selecting blending ratios and processing methodologies, the study demonstrates enhancements in the properties of the resultant hybrid films compared to neat PLA. Specifically, the structure of films significantly changed from amorphous to crystalline in a short duration - 5 min, of annealing., leading to better tensile strength, modulus and reduced wettability, which are crucial for applications requiring durability and resistance to environmental factors. Films made from 30 wt% of pLEA 97.5/2.5 with 70 % of PLA by fast cooling exhibited outstanding mechanical properties, with a tensile strength 20 MPa higher than that of neat PLA films. Additionally, the chemical resistance may be improved, as evidenced by a decrease in wettability by approximately 15° and a reduction in the polar component of the surface free energy by about 7 mN/m. Hydrophobic, water-repellent materials resist penetration by water and other polar solvents, reducing exposure to corrosive substances and enhancing chemical resistance through barrier protection. Overall, this research addresses the limitations of PLA through innovative copolymerization and blending strategies, offering valuable insights into optimizing the material's properties for various practical applications.
Ključne besede: biopolymers recycling, polylactic acid, subcritical water, lactic acid, carboxylic acids, gaseous products
Objavljeno v DKUM: 01.04.2025; Ogledov: 0; Prenosov: 9
.htm Celotno besedilo (170,70 KB)

6.
An embedding of the Cantor fan into the Lelek fan
Iztok Banič, Goran Erceg, Judy A. Kennedy, 2025, izvirni znanstveni članek

Opis: The Lelek fan L is usually constructed as a subcontinuum of the Cantor fan in such a way that the set of the end-points of L is dense in L. It easily follows that the Lelek fan is embeddable into the Cantor fan. It is also a well-known fact that the Cantor fan is embeddable into the Lelek fan, but this is less obvious. When proving this, one usually uses the well-known result by Dijkstra and van Mill that the Cantor set is embeddable into the complete Erdős space, and the well-known fact by Kawamura, Oversteegen, and Tymchatyn that the set of end-points of the Lelek fan is homeomorphic to the complete Erdős space. Then, the subcontinuum of the Lelek fan that is induced by the embedded Cantor set into the set of end-points of the Lelek fan, is a Cantor fan. In our paper, we give an alternative straightforward embedding of a Cantor fan into the Lelek fan. We do not use the fact that the Cantor set is embeddable into the complete Erdős space and that it is homeomorphic to the set of end-points of the Lelek fan. Instead, we use our recent techniques of Mahavier products of closed relations to produce an embedding of the Cantor fan into the Lelek fan. Since the Cantor fan is universal for the family of all smooth fans, it follows that also the Lelek fan is universal for smooth fans.
Ključne besede: closed relations, Mahavier products, fans, Cantor fans, Lelek fans
Objavljeno v DKUM: 04.03.2025; Ogledov: 0; Prenosov: 8
.pdf Celotno besedilo (659,88 KB)
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7.
Chaos and mixing homeomorphisms on fans
Iztok Banič, Goran Erceg, Judy A. Kennedy, Christopher Mouron, Van Nall, 2024, izvirni znanstveni članek

Opis: We construct a mixing homeomorphism on both the Lelek fan and the Cantor fan. We also construct a family of uncountably many pairwise non-homeomorphic smooth (and non-smooth) fans that admit mixing homeomorphisms.
Ključne besede: closed relations, Mahavier products, transitive dynamical systems, transitive homeomorphisms, mixing homeomorphisms, smooth fan
Objavljeno v DKUM: 26.02.2025; Ogledov: 0; Prenosov: 10
.pdf Celotno besedilo (2,83 MB)
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Energy demand distribution and environmental impact assessment of chitosan production from shrimp shells
Filipa A. Vicente, Robert Hren, Uroš Novak, Lidija Čuček, Blaž Likozar, Annamaria Vujanović, 2024, izvirni znanstveni članek

Opis: Step towards resilience and sustainability through exploring renewable biomass and waste streams to produce higher-added value products and energy is among key aspects for closing the loops, saving resources, and reducing the resource and emission footprints. In that respective, crustacean shells waste can offer rich spectre of valuable compounds such as proteins, chitin, carotenoids. This waste is produced in large quantities worldwide, thus allowing for commercial valorisation. An overview of technologies is undertaken for more sustainable and environmentally friendly chitosan production via chitin isolation and conversion and compared to the conventional processes. Furthermore, an assessment of the environmental burden and energy demand distribution for conventional and more sustainable alternative processes was performed, based on lab-scale experimental data. Three different chitin extraction routes and three distinct chitosan conversion processes were considered and compared for their greenhouse gas footprint, abiotic depletion, acidification, eutrophication and other potentials. Finally, the energy demand distribution was analysed considering electricity production patterns from three European countries, Slovenia, Portugal and Norway. The results showed that alternatives 3-A and 3-B (conventional eco-solvents - conventional deacetylation with 40 % and 50 % NaOH) generate the lowest environmental burden (184 g CO2 eq./g chitosan). Electricity was the main hotspot of the processes, used either for extraction, plasma treatment or deacetylation. The sensitivity analysis proved that the Norwegian electricity mix has the lowest environmental impact (4.2 g CO2 eq./g chitosan). This study highlights the impact of blue biorefineries by transforming marine waste to valuable biopolymers such as chitin and chitosan.
Ključne besede: shrimp shells waste, blue biorefinery, value-added products, chitosan, sustainable production, comparative environmental assessment
Objavljeno v DKUM: 08.01.2025; Ogledov: 1; Prenosov: 7
.pdf Celotno besedilo (2,16 MB)
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10.
The effect of supplementing pig diet with chestnut wood extract or hops on fresh meat and dry-cured products
Urška Tomažin, Martin Škrlep, Maja Prevolnik Povše, Nina Batorek Lukač, Danijel Karolyi, Matjaž Červek, Marjeta Čandek-Potokar, 2020, izvirni znanstveni članek

Opis: Oxidation is one of the major reasons for impaired quality of meat and meat products but can be prevented by the addition of antioxidants. In the present study, the effect of dietary sweet chestnut wood extract and hop cones on the quality and oxidative stability of meat and dry-cured products was investigated. Control pigs (N = 11) were fed a commercial diet (13.1 MJ metabolizable energy, 15.5% crude protein), while the other two experimental groups were supplemented with 3% of sweet chestnut wood extract (Tannin; N = 12) or 0.4% of hop cones (Hops; N = 11). The quality of meat and dry-cured products was evaluated by means of chemical composition, water holding capacity, objective color, and lipid and protein oxidation. No major effects of sweet chestnut wood extract or of hops supplementation were observed, nevertheless, some indications of improved water holding capacity could be attributed to antioxidants supplementation. The color evolution of dry-cured bellies from Tannin and Hops groups of pigs during refrigerated storage was also indicative of an improved oxidative stability.
Ključne besede: pig meat, meat quality, pig diet, tannin extract, hops, dry-cured products, oxidation, pigs
Objavljeno v DKUM: 23.12.2024; Ogledov: 0; Prenosov: 8
.pdf Celotno besedilo (8,88 MB)
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