Implementing a business idea: an example of a business model for a digital marketing agencyTomaž Gjergjek
, 2022, diplomsko delo
Opis: In the diploma thesis, we researched the process of implementing a business idea, mainly because we live in a rapidly changing digital world, where more and more individuals opt for entrepreneurship, yet many business ideas remain unrealized due to lack of knowledge about the implementation process. We prepared a business model for the development and implementation of our business idea, namely the establishment of a digital marketing agency where we will provide services related to support in digital marketing and IT solutions. In the first part of the thesis, we defined the development and generation of business ideas in more detail, presented the ways to assess business opportunities, defined the importance of a properly designed business model, presented the models for assessing the value of business ideas, defined the general importance of a business plan, presented different types of business structures and possible ways of obtaining financial resources when starting a new company. In the following, we analyzed modern methods of developing a new business referring to the lean start-up method which is currently considered an innovative approach to business development in the world of entrepreneurship. We then compared the lean start-up method with the traditional business planning approach, analyzed key arguments, and formed an opinion on an approach that is suitable for the implementation of our business idea. In the empirical part, we developed our business idea according to the "lean" canvas business model with the corresponding financial plan. With the help of this model, we tested the viability of our business idea. In each segment of the "lean" canvas business model, we wrote down in detail the factors that we obtained from the research. We found that the lean start-up method with associated financial plan is a suitable method for developing our business idea. The reason for this is that we will be operating in a global market where the competition is very high, which consequently makes our business idea time sensitive. We have also found that the financial plan used in the traditional approach should not be completely neglected, mainly because of the insight into costs, revenues, and possible opportunities for obtaining external funds. With the help of the mentioned method and the analysis of the financial side of our business idea, we found that our business idea will be profitable, and that the business idea can be realized with the set investment.
Ključne besede: business idea, business model, lean start-up methodology, digital marketing.
Objavljeno v DKUM: 30.11.2022; Ogledov: 47; Prenosov: 4
Celotno besedilo (1,15 MB)
35th Bled eConference Digital Restructuring and Human (Re)action : June 26 – 29, 2022, Bled, Slovenia, Conference Proceedings
Opis: The Bled eConference, organised by the University of Maribor, Faculty of Organizational Sciences, has been shaping electronic interaction since 1988. After 2 years COVID-19 pandemic, when the conference was held online, this year we met again in Bled, Slovenia. The theme of the 35th conference is "Digital Restructuring and Human (re)Action". During the pandemic, we experienced the important role of digital technologies in enabling people and enterprises to interact, collaborate, and find new opportunities and ways to overcome various challenges. The use of digital technologies in these times has accelerated the digital transformation of enterprises and societies. It will be important to leverage this momentum for further implementation and exploitation of digital technologies that will bring positive impacts and solutions for people, enterprises and societies. The need to achieve sustainability goals and sustainable development of society has increased. Digital technologies will continue to play an important role in achieving these goals. The papers in this conference proceedings address digital transformation of enterprises, digital wellness and health solutions, digital ethics challenges, artificial intelligence and data science solutions, new and digital business models, digital consumer behaviour and solutions, including the impact of social media, restructuring of work due to digital technologies, digital education challenges and examples, and solutions for smart sustainable cities.
Ključne besede: Digital transformation, digital business, digital technologijes, innovations, digitalization, sustainable development, smart and sustainable cities and societies, digital health and wellness, artificial intelligence and data science, digital ethics, digital education, restructured work, digital consumer, social media
Objavljeno v DKUM: 23.06.2022; Ogledov: 200; Prenosov: 22
Celotno besedilo (15,08 MB)
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Implementation of a new reporting process in a group xSara Črešnik
, 2021, magistrsko delo
Opis: Reporting is present in every company. Whether it is small or big, it cannot be avoided. It plays a crucial role in the process and progress of business. The quality of reporting affects the development of the work environment and the company. Since business report is a document that contains business information, which supports the decisions about the future-oriented business decisions, it is very important for it to be designed in such a way that it contains the key information for the recipient and provides support for business decisions. The reporting process can take place horizontally upwards or downwards. Content and structure vary depending on the recipient of the report. We live in an age when our every step is accompanied by digitization, computerization, artificial intelligence, mass data, the Internet of Things, machine learning, and robotics. These changes have also affected the reporting process as well as its processes. The processes of data acquisition, processing and sharing have changed. Furthermore, the data quantity has increased, whereas the speed of the time in which to prepare the reports has decreased. We can have data without information, but we cannot have information without data. There is never enough time, especially nowadays when we are used to having everything at our fingertips. These are two conflicting factors – having more data and less time to prepare quality reports. The systems are developed to optimize the process, increase efficiency and quality and, what is nowadays most important, they have been created to obtain mass data in the shortest possible time. Therefore, it is important to adapt and implement software that can help achieve our daily tasks. We must know how to process huge amounts of real-time data and deliver the information they contain. It is crucial for companies to keep up with the environment and implement changes and innovations into their business process. A company is like a living organism for it must constantly evolve and grow. As soon as it stops growing and evolving, it can fail because it starts lagging and is therefore no longer competitive to others. To deliver faster feedback, companies need data of better quality. There are tools that can improve the business process, better facilitating the capacity of the human agents. The goal is to harness the employees’ full potential and knowledge for important tasks, such as analyzing, reviewing, and understanding data and acting upon them, invoking information technology to automate repetitive processes and facilitate better communication.
The focus in this master’s thesis is on the reporting process in Group X. Group X is one of the world leaders in the automotive industry, a multinational corporation based in Canada with subsidiaries around the world. The complexity of the business reporting that is implemented for the Headquarters in Canada has to address the complexity of the multinational corporation to support the decision process.
The aim of the thesis is to propose a reporting process for preparing and producing reports with a huge amount of data in a very time-efficient manner. We start by examining the existing processes and upon that, identifying the processes required for the reports to reach the final recipients. Our goal is to identify the toolset, which would increase efficiency, accuracy, credibility, and reduce errors in the fastest possible time. We investigate a short-term and a long-term solution. By a short-term solution, we mean a system, program, or a tool that can help us increase our potential by using digital resources, which are already existing in the organization. By a long-term solution, we mean a solution, which requires employment of specialized future tools in the field of reporting and in repetitive processes, which we can identify with current knowledge and expectations for development. This includes machine learning, robotic process automatization, artificial intelligence.
Ključne besede: Consolidated reporting, reporting process, robotic process automatization, business intelligence, artificial intelligence, machine learning, SharePoint, Big Data, digital transformation, electronic data interchange.
Objavljeno v DKUM: 01.09.2021; Ogledov: 430; Prenosov: 3
Celotno besedilo (1,71 MB)
30th Bled eConference: Digital transformation - from connecting things to transforming our lives : (June 18 – 21, 2017, Bled, Slovenia) (conference proceedings)
2017, zbornik recenziranih znanstvenih prispevkov na mednarodni ali tuji konferenci
Opis: Bled eConference, organized by University of Maribor, Faculty of Organizational Sciences, has been shaping electronic interactions since 1988 and is celebrating its 30th anniversary in 2017. Bled eConference is the oldest, most traditional and well renowned conference in the field. It attracts speakers and delegates from business, government, information technology providers and universities and is the major venue for researchers working in all aspects of “e”. The theme of this year’s conference is dedicated to “Digital Transformation – From Connecting Things to Transforming Our Lives”.
The evolution of digital technologies and solutions (e.g. Internet of things, mobile technology, social media, cloud and high performance computing, artificial intelligence and advanced machine learning, virtual and augmented reality, big data & big data analytics, service architecture, digital technology platforms, 3D printing, robotics etc. …) has significantly impacted on the way how business is conducted and had big implications on our lives. The nowadays digital economy calls for transformation of businesses, governments, education and societies as whole. It also calls for enabling policies and politics for cross border and global digital business.
Digital transformation is reflected in the organizations’ ability of comprehensive transformation of business activities, processes, competencies and business models in order to take advantage of digital technologies. Digital technologies require changes in our mind set, culture and functioning and have strategic impact on both the organization itself and its business ecosystems.
In this year’s conference, we address various aspects of digital transformation and provide directions and guidelines for organizations to overcome challenges on their way of successful digital transformation. Themes covered in the papers of these proceedings are focused to digital transformation challenges, opportunities and cesses, furthermore to business model innovation, social media and big data analytics implementation, e-health, digital wellness and wellbeing experiences, new applications and organizational models, and novel approaches and cases in education in digital economy.
Ključne besede: business, information technology, electronic interactions, government, digital technologies
Objavljeno v DKUM: 19.07.2017; Ogledov: 1298; Prenosov: 135
Celotno besedilo (10,96 MB)
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