Iskanje po katalogu digitalne knjižnice

Opis: The study material provides a comprehensive overview of health tourism as an important and rapidly developing segment of the tourism industry. It begins with a historical perspective, from ancient civilizations and pilgrimages to the democratization of spa culture, the rise of medical tourism, and today’s integrated approaches to health and wellness. The text defines key concepts such as health, illness, quality of life, happiness, well-being, and wellness, introducing models like the Wellness Wheel and PERMA. A central part of the material examines the relationship between well-being and tourism, highlighting how travel contributes to physical, psychological, and social health. Different types of health tourism are presented, particularly the distinction between medical and wellness tourism, supported by comparative models. Detailed chapters cover spas, wellness centres in hospitality, hot springs, and natural therapeutic waters, outlining their definitions, typologies, benefits, and contemporary applications. The material also discusses market segmentation in wellness tourism, identifying motives and profiles of tourists, as well as management aspects, including customer experience, site-level management, and broader geographical considerations. Special emphasis is given to stakeholder structures and their interactions, which shape the functioning of health tourism systems. Trends such as sustainability, digitalization, personalization, and the impact of COVID-19 are analysed as forces transforming the sector. A separate focus is given to health tourism in Slovenia, its natural healing factors, spas, and the role of the Slovenian Spas Association. Altogether, the material combines theory, history, practical examples, and future trends, offering students an in-depth but structured introduction to health and wellness tourism.
Ključne besede: Health tourism, wellness tourism, medical tourism, well-being, quality of life, happiness, spas, wellness centres, hot springs, natural therapeutic waters, balneotherapy, tourism management, customer segmentation, stakeholders, sustainability, digitalization, Slovenia, Slovenian Spas Association
Objavljeno v DKUM: 02.10.2025; Ogledov: 0; Prenosov: 8
Celotno besedilo (1,09 MB)