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1.
Dimensions of corporate governance in public relations literature : a systematic review
Pedja Ašanin Gole, 2024, izvirni znanstveni članek

Opis: This article aims to uncover the dimensions or characteristics of corporate governance in the literature of public relations that are also related to communication. We employed a methodological approach based on a systematic review of scientific articles in the field of public relations using the PRISMA method, along with content analysis through axial coding, the use of the Atlas.ti tool, and meta-analysis. After reviewing two major online research databases, Science Direct and Emerald, we narrowed our search to Public Relations Review as the fundamental scientific journal in the field of public relations. We identified 19 communication dimensions of corporate governance, consolidating related concepts into ten. The originality of this research lies in identifying key communication dimensions of corporate governance as an institutional framework for public relations. The research results reinforce the significant role of communication even in the processes of institutionalizing corporate governance.
Ključne besede: corporate governance, public relations, stakeholder relationship, new institutional approach, strategic communication
Objavljeno v DKUM: 28.05.2025; Ogledov: 0; Prenosov: 0
.pdf Celotno besedilo (355,08 KB)
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2.
Ensuring corporate security and its strategic communication in healthcare institutions in Slovenia
Valentina Kubale, Teja Lobnikar, Branko Gabrovec, Miha Dvojmoč, 2023, izvirni znanstveni članek

Opis: Ensuring corporate security is an essential and critical component of any healthcare facility to provide safe services to its patients and employees. Healthcare facilities must employ a variety of strategies to ensure corporate security. This includes developing a comprehensive communication plan that defines the roles and responsibilities of the various stakeholders. The objective of our study was to present the concept of corporate security in healthcare institutions and in the Slovenian healthcare system, to highlight current threats in healthcare institutions in Slovenia, to describe the importance of strategic communication of corporate security in healthcare, and finally to define the current state of corporate security in Slovenian healthcare institutions in Slovenia. A survey was conducted and distributed to healthcare institutions in Slovenia to obtain results. A total of 154 healthcare stakeholders participated in our study. The results showed that corporate security is present in Slovenian healthcare facilities, but additional efforts are needed to improve it, especially considering the current challenges related to the measures taken after the COVID-19 epidemic and the shortage of healthcare personnel. The legal processes of corporate security in healthcare facilities comply with applicable laws and regulations to protect the interests of their patients and employees. Operational security processes are currently provided primarily by internal providers. There is a need for improvement, particularly in the training and education of staff, who play the most important role in ensuring safety. To effectively establish comprehensive corporate security, strategic communication with all stakeholders is essential to ensure that their security policies and procedures are properly implemented.
Ključne besede: corporate security, healthcare, strategic communication, Slovenia
Objavljeno v DKUM: 04.04.2024; Ogledov: 242; Prenosov: 25
.pdf Celotno besedilo (290,37 KB)
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3.
An experimental investigation of BPMN-based corporate communications modeling
Gregor Polančič, Boštjan Orban, 2023, izvirni znanstveni članek

Opis: Purpose Despite corporate communications having an immense impact on corporate success, there is a lack of dedicated techniques for their management and visualization. A potential strategy is to apply business process management (BPM) approach with business process model and notation (BPMN) modeling techniques. Design/methodology/approach The goal of this study was to gain empirical insights into the cognitive effectiveness of BPMN-based corporate communications modeling. To this end, experimental research was performed in which subjects tested two modeling notations – standardized BPMN conversation diagrams and a BPMN extension with corporate communications-specific concepts. Findings Standard conversation diagrams were demonstrated to be more time-efficient for designing and interpreting diagrams. However, the subjects made significantly fewer mistakes when interpreting the diagrams modeled in the BPMN extension. Subjects also evolved positive perceptions toward the proposed extension. Practical implications BPMN-based corporate communications modeling may be applied to organizations to depict how formal communications are or should be performed consistently, effectively and transparently by following and integrating with BPM approaches and modeling techniques. Originality/value The paper provides empirical insights into the cognitive effectiveness of corporate communications modeling based on BPMN and positions the corresponding models into typical process architecture.
Ključne besede: corporate communication, BPMN, controlled experiment, conversation diagrams, cognitive effectiveness, modeling
Objavljeno v DKUM: 26.03.2024; Ogledov: 224; Prenosov: 29
.pdf Celotno besedilo (1,63 MB)
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