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Some theoretical aspects of trust, relationship commitment and cooperation
Sonja Mlaker Kač, 2013, samostojni strokovni sestavek ali poglavje v monografski publikaciji

Opis: In this paper we theoretically discuss some aspects of three important and mutually connected notions: the trust, the relationship commitment and the cooperation. All three concepts are crucial for success in todayʼs business world. All three concepts and terms are very complex, with several different definitions. We discuss them in article in detail, here we will only define them briefly. Trust is defined as 'a willingness to rely on an exchange partner in whom one has confidence' (Moorman, Despande, Zaltman, 1993: 83). Relationship commitment can in our discussion be defined as 'an exchange partner believing that an on-going relationship with another is as important as to warrant maximum efforts at maintaining it' (Morgan and Hunt, 1994: 23). And cooperation is defined as situations in which different partners work together so that they can achieve mutual goals (Anderson and Narus, 1990). Allthree concepts are very important in inter-organisational relationships andin achieving a competitive advantage.
Ključne besede: trust, relationship commitment, cooperation, competitive advantage
Objavljeno: 10.07.2015; Ogledov: 866; Prenosov: 48
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4.
Marketing capabilities for innovation-based competitive advantage in the Slovenian market
Vojko Potočan, 2013, izvirni znanstveni članek

Opis: The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the companyʼs market research efforts, its selection of target markets, its product development processes, its market communications programs, and its delivery processes. These processes require many specific capabilities that enable the firm to carry out activities necessary to move its products or services through the value chain. We must explore the role of distinctive marketing capabilities in competitive strategy of the company. As sources of competitive advantage, companies try to create their product or service differentiation by developing higher product or service quality, by using their knowledge to solving marketing problems, by communicating with their customers, and by satisfying customerʼs needs. We also would like to confirm that superior customer service lead to companyʼs innovation. The paper closes with the implications of the findings and highlights promising future research avenues.
Ključne besede: competitive advantage, innovation, marketing capabilities, entrepreneurship, customer service, Slovenia
Objavljeno: 06.07.2017; Ogledov: 351; Prenosov: 139
.pdf Celotno besedilo (97,37 KB)
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5.
Strategical perspective of corporate environmental policy
Valentinas Navickas, Rima Kontautiene, 2011, izvirni znanstveni članek

Opis: The authors of the article analyze the benefits of corporate environmental policy in pursuance of a competitive advantage in the global market. Corporate environmental policy described as a strategic business investment opens new possibilities for their relationships with stakeholders and contributes to the promotion of social activity and to the attainment of the competitive advantage. By emphasizing the positive environmental policy's impact on competitive advantage of corporation in the global market the article treats of corporate environmental performance benefits, which are defined as improvement of relations with all stakeholders, intensification of corporation image, reputation development, business growth and customer loyalty. The paper deals with the development of Lithuanian corporate environmental policy in recent years and investigates the relationship between corporation activities and the improvement of relations with the stakeholders, which influences intensification of corporation's image and thereby increases competitive advantage of corporation. Researching the impact of corporate environmental policy on increasing competitive advantage, the authors found that active environmental performance positively influences business relationships with stakeholder groups and increases their competitive advantage in the global market.
Ključne besede: strategy, environmental protection, corporate environmental policy, competitive advantage, corporate environmental activity in Lithuania
Objavljeno: 22.01.2018; Ogledov: 212; Prenosov: 112
.pdf Celotno besedilo (640,16 KB)
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6.
The influence of social networking sites on recruiting human resources in the Czech republic
Lucie Bohmova, Antonín Pavlíček, 2015, izvirni znanstveni članek

Opis: Background: This paper is focused on the usage of social networking sites (SNS) for human resources departments in the process of hiring new employees. It also maps the development and influence of SNS on recruiter's behavior and customs. The main aim is to find out, whether SNS could/will replace traditional online job boards in the Czech Republic. The motivation for the research is to determine whether SNS can be used for serious and practical business purposes. Methods: The paper presents authors’ empirical research with two interconnected instruments used for data collection: (1) Questionnaire with 15 questions devoted to usability, evaluation and comparison of SNS with job portals (N=286 HR specialists) and (2) Comparison of 3 online job advertising methods – job portals, SNS and business website. Results: HR specialists regularly use publicly available information on candidates’ Facebook profiles. Similar results have been observed using both instruments. SNS's in the Czech Republic are not yet used by recruiters as the main tool for recruitment, however, are often used as a support tool for decision making in the final stage of recruitment. Use of SNS's by recruiters is universal; we have not found any significant differences in terms of demographics (men, women, old, young HR professionals). The rate of utilization of SNS's by recruiters in the Czech Republic is gradually increasing, but does not reach the US level. Conclusion: Our findings confirm the rising importance of social networking sites (SNS) usage as a new recruiting technology. However, as a major player in the field of recruitment, job boards (eg. Jobs.cz) are still important. However, the expectation is that in the near future, this will change and SNS‘s may replace the job boards.
Ključne besede: human resources, new trends, social networks, social networking site, SNS, job boards, competitive advantage
Objavljeno: 22.01.2018; Ogledov: 225; Prenosov: 149
.pdf Celotno besedilo (565,95 KB)
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