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1.
Global business
Mike W. Peng, učbenik za višje in visoke šole

Ključne besede: globalization, world market, business process, mergers, company takeovers, human resource management, marketing, supply, social responsibility
Objavljeno: 30.05.2012; Ogledov: 1070; Prenosov: 21
URL Povezava na celotno besedilo

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BUSINESS POTENTIAL OF SOCIAL NETWORK LINKEDIN FOR EDUCATIONAL INSTITUTIONS IN THE CASE OF FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF MARIBOR
Špela Vodušek, 2013, diplomsko delo

Opis: FEB is a business university in Slovenia. As a business university is in their profession to keep in touch with the latest trends in social media. To keep their business running and to be successful at it they use social network LinkedIn but not to its full potential. Their problem is unawareness of business potential of social media, LinkedIn in specific. This Diploma seminar is an investigation about how can they use social network LinkedIn to its full potential. At the beginning of the investigation and their situation estimation, we found out that they have a profile on LinkedIn. They existed there as a person. In order to keep a good reputation and exploit all of the LinkedIn benefits they had to change their profile and keep it up to date. Through gathered literature, building FEB’s new LinkedIn profile and featured it live we managed to slowly start exploiting all of the LinkedIn’s business potential.
Ključne besede: FEB, LinkedIn, Company Page, social media, business potential
Objavljeno: 11.11.2013; Ogledov: 1345; Prenosov: 63
.pdf Celotno besedilo (2,32 MB)

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Can a company raise business success by using certain marketing communication activities?
Damijan Mumel, Nina Hočevar, Boris Snoj, 2007, kratki znanstveni prispevek

Opis: Companies use different marketing communication activities in order to communicate with their environment. Their decisions to use a specific activity are often the result of past experiences, habits or certain influences. Measurements related to the efficiency of their communication method, as well as the analysis concerning the effect of using a specific kind of marketing communication activity on different business success determinants are usually neglected. In this article, authors provide an analysis of a correlation between the use of a specific marketing communication activity and 13 different business success variables. Based on the research, it could be concluded that the net business result for the accounting period can be influenced by using printed advertisements in newspapers, radio commercials, press conferences, newsletters and sponsorship. Net return on assets showed a positive correlation with printed advertisements in newspapers and press conferences. Printed advertisements in newspapers and radio commercials have proved to influence net sales and, last but not least, authors discovered that the return on equity can be influenced by organizing press conferences and, by using leaflets, companies can expect to raise the net sales growth index.
Ključne besede: marketing, marketing communication, communication, performance, business performance, company, business
Objavljeno: 04.07.2017; Ogledov: 322; Prenosov: 61
.pdf Celotno besedilo (644,71 KB)
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7.
Environmental management of business processes
Vesna Čančer, 2000, izvirni znanstveni članek

Opis: Since the decision-makers in enterprises will accept the goals of environmental management only if they are motivated enough, comprehensible and useful tools should be generated to support environmentally oriented business decision- making. For that reason, a general optimisation model of the multiphase business process is presented in this paper. This model includes the possibilities for an integrated approach to environmental protection so that it can be applied as a scenario by the business process simulation for the evaluation of environmentally oriented business decisions on business performance. Furthermore, development and application possibilities of the presented model are introduced. Some measures of resource efficiency are developed using the presented optimisation model.
Ključne besede: management, environment, company, decision making, environmental protection, business, company business, optimization, business process, models
Objavljeno: 04.07.2017; Ogledov: 339; Prenosov: 61
.pdf Celotno besedilo (647,00 KB)
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8.
How to improve innovativeness of small and medium enterprises
Vojko Potočan, Matjaž Mulej, 2009, izvirni znanstveni članek

Opis: Small and medium enterprises cannot avoid the global economy and its demand for innovative business as a precondition for competitiveness. Given their small size and related pool of professionals, small and medium enterprises need to work very hard on their staff's innovativeness and related personal traits. Making a small and medium enterprise successful must be considered as an invention-innovation-diffusion process that tackles both the businesses mix of the given size, and the small and medium enterprise as an entrepreneurial achievement. Thus, all preconditions concerning both the content and the process of innovation must be considered, which requires the requisite holism and, therefore, systemic rather than one-sided thinking/behavior of the usual specialists. Hence, values/culture/ethics/normsof owners, entrepreneurs, managers and their co-workers must also be innovated along with their knowledge. Then, interdisciplinary creative cooperation can result from cultural and professional differences.
Ključne besede: innovation, innovativeness, innovative business, business, company business, company, small business, medium-sized enterprises
Objavljeno: 04.07.2017; Ogledov: 317; Prenosov: 249
.pdf Celotno besedilo (215,90 KB)
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9.
Organising aspects of the levels added organisation (LAO)
Duško Uršič, Samo Lubej, 2002, izvirni znanstveni članek

Opis: How to achieve a more efficient, more successful, and above all more competitive organization in the given environment and equal spare time in everything? One of responses is evidently hidden in the levels added organisation concept, which has already proved its advantages in some domains practice, and now we also try to define and explain them from the organisational and scientific aspect. As briefly presented in this paper, the nucleus is hidden in the evolutionary development of the organisation that adopts innovations, then tests and evaluates them, combines and upgrades them, and consequently it efficiently resolves difficulties of existent organisational concepts.
Ključne besede: organization, business organization, company organization, performance, business performance, company business, company, development, innovation
Objavljeno: 04.07.2017; Ogledov: 312; Prenosov: 50
.pdf Celotno besedilo (558,23 KB)
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Standardization of business decision-making
Vojko Potočan, 2000, izvirni znanstveni članek

Opis: Enterprise as a business system (BS) assures its own existence and development by a high quality of its business. Its business results can be considerably improved, if the BS creates its system of the standard decision-making processes (DM), which provides for a high quality of business DM and its methodological uniformity in different BS's. Within the standardisation, we establish both a standardised research methodology and a standardisation of contents, and develop a system of standardised DM processes in the BS. We uniform the DM by both a holistic methodological and a partial contents standardisation. We define it on the basis of our holistic investigation into it, which includes the institutional, functional, and factors aspects. These factors are defined and distributed in the fields of DM and both the general and the special standard systems of DM factors are developed. We study the DM process thoroughly, while the acquired knowledge on the process is formalised and developed into a cybernetic model. A general system of DM and its corresponding model is created in order to provide for the requisite holism and complexity of DM, as well as the uniformity of its consideration. The selected problem is solved when we complete the standardisation of the DM, which includes the conception of the standard methodology, its application and the development of its standardised manner.
Ključne besede: management, quality, standardization, decision making, cybernetics, business, company business, methodology
Objavljeno: 04.07.2017; Ogledov: 289; Prenosov: 50
.pdf Celotno besedilo (746,77 KB)
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