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Collaborative behaviour as a facilitator of integration of logistic and marketing functions
Darja Topolšek, Anton Čižman, Martin Lipičnik, 2010, izvirni znanstveni članek

Opis: Collaborative behaviour and various aspects of comparing collaboration with coordination and cooperation present the basis for more detailed assumptions concerning the importance of integrating logistic function with the marketing function. The collaborative behaviour dimension of inter-functional integration presents a system of mutual visions, decision-making and collective responsibility to provide results, services or a product. Logisticians often define integration within the framework of the supply chain, yet they neglect the internal integration or the integration between individual departments or functions in a company. Defining internal integration and its level as well as the connection with the level of collaborative behaviour is the basis of the research part of this paper. The quantitative research part studies whether and to what extent collaborative behaviour influences the level of internal integration between logistic and marketing functions. The research is based on a quantitative analysis of results of the survey that was conducted in Slovene retail companies.
Ključne besede: logistics, marketing, logistic function, marketing function, collaborative behaviour
Objavljeno: 01.06.2017; Ogledov: 306; Prenosov: 46
.pdf Celotno besedilo (463,81 KB)
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Influence of relationship commitment and trust on collaborative behaviour in supply chains
Sonja Mlaker Kač, Irena Gorenak, Vojko Potočan, 2015, izvirni znanstveni članek

Opis: The paper discusses theoretically and examines empirically the influence of the relationship commitment on collaborative behaviour in supply chains. In today's unstable business environment companies should collaborate to achieve mutual goals and competitive advantage. Defining relationship commitment and collaboration in supply chains (from social exchange theory point of view) is the basis of the research of this paper. Our aim is to examine the influence of relationship commitment on collaboration in supply chains in Slovenian economy. The qualitative research part discusses if the relationship commitment between partners in supply chain influences the collaborative behaviour between partners and which are the antecedents of relationship commitment. The research is based on a quantitative analysis of the online questionnaire survey made on the Slovenian economy. The research results show strong influence of trust and relationship commitment on collaboration between partners in supply chains.
Ključne besede: business ethics, relationship commitment, trust, collaborative behaviour, supply chains
Objavljeno: 02.06.2017; Ogledov: 361; Prenosov: 178
.pdf Celotno besedilo (204,76 KB)
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