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1.
Business English as a lingua franca
Nataša Gajšt, 2014, pregledni znanstveni članek

Opis: In our era of globalisation, English is at the top of the languages used in international business. A vast majority of business communication in English is carried out by non-native speakers of English. In a cross-cultural exchange of information, the sender and the recipient come from different cultural backgrounds. The patterns of communication vary across the globe and non-native speakers tend to apply their native language patterns when communicating in English. This paper thus focuses on the concept of spoken communication and dimensions of culture and how they are reflected in communication patterns in different business situations. It also addresses the teaching of Business English as a lingua franca and the role of Business English teachers in helping learners develop their communicative and intercultural competence in order to communicate effectively in a multicultural work environment.
Ključne besede: Business English, lingua franca, cross-cultural communication, communication patterns, Common European Framework of Reference for Languages (CEFR), communicative competence, intercultural competence
Objavljeno: 12.05.2017; Ogledov: 527; Prenosov: 38
.pdf Celotno besedilo (126,14 KB)
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2.
Professional languages alone do not suffice for successful and socially responsible internal communication between different cultures
Darja Kukovec, Matjaž Mulej, Simona Šarotar Žižek, 2018, izvirni znanstveni članek

Opis: Successful internal communication in an intercultural environment depends on the organizational culture, business environment, social responsibility, and leaders’ skills. Thus, internal communication and employee adaptation to changing business environments ask what a successful socially responsible internal communication requires. This contribution discusses theoretical foundations of qualitative research, how the organizational culture can define which direction the organization should chose to attain social responsibility, and how internal communication can improve understanding of professional language and be decisive in a working environment. The generated model offers insights into understanding social responsibility and organizational culture to improve internal communication.
Ključne besede: organizational culture, social responsibility, communication, internal communication, business languages
Objavljeno: 10.10.2018; Ogledov: 288; Prenosov: 120
.pdf Celotno besedilo (721,85 KB)
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