Ključne besede: free market economy, knowledge societyObjavljeno: 31.05.2012; Ogledov: 777; Prenosov: 20 Povezava na celotno besedilo
Ključne besede: corporations, business strategy, business environment, enterprises, goal, target, market research, competition, analysis, analysis of business operation, consumer, human capital, human potential, operations management, leadership, ethics, knowledge, technology, innovations, strategic management, strategic planning, textbooks, cases, case studyObjavljeno: 01.06.2012; Ogledov: 1905; Prenosov: 31 Povezava na celotno besedilo
Opis: The internationalization of firms is an important part of globalization. Firms are looking for their opportunities in foreign markets. For this reason, they need to have specific market knowledge. They can create it themselves by primary market research and/or gain it from available secondary sources. Companies need to be aware that market knowledge is crucial for the internationalization process.
Small and medium-sized enterprises (SMEs) are the most valuable part of both European and Slovenian economy. SMEs substantially contribute to economic growth and job creation and are considered the present and future backbone of the European and Slovenian economy.
Because of the importance of SMEs, various programs and mechanisms for SMEs support were developed at the level of the European Union (EU) and Slovenia. These constitute Institutional Support and contain, among other things, financial and non-financial mechanisms to support the internationalization of SMEs.Ključne besede: Internationalization, Small and medium-sized enterprises (SMEs), Entrepreneurship, Market knowledge, Institutional Support, SloveniaObjavljeno: 20.11.2015; Ogledov: 770; Prenosov: 66 Celotno besedilo (5,73 MB)