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1.
New trends of development of beer industry in Lithuania
Vladislavas Petraškevičius, Zlatko Nedelko, 2017, izvirni znanstveni članek

Opis: The main purpose of this article is to outline the current challenges of beer industry in Lithuania and provide suggestions for future development of organizations in this industry, by focusing on diversification strategy and social responsibility. The main challenges of Lithuanian beer industry are related to finding ways of future development in a constantly contracting market, as well as to find a competitive strategy of market penetration. In connection of these challenges, product differentiation creates new benefits for the consumers. However this strategy proves itself not being sufficient to reach the desired goals. Diversification of portfolio, being more risky, gives opportunity to target new customer groups and increase market presence. However, both strategies are less effective without changing the culture of drinking and consumer perceptions of beer. These issues will be addressed through the lenses of social responsibility, by emphasizing the promotion of responsible alcohol consumption and responsible behaviour of beer industry. As a result, the customers have to be ready to pay higher price for new products and develop a more responsible culture of beer consumption. To overcome outlined challenges, organizations in Lithuanian beer industry, must rethink their existing strategies and operations. Based on proposed future directions, the paper provides suggestions for business practices, how to implement differentiation strategy and actions in order to increase the level of social responsibility of various stakeholders.
Ključne besede: beer industry, Lithuania, differentiation, diversification, social responsibility, beer consumption, responsible drinking, entrepreneurship, development
Objavljeno: 09.08.2017; Ogledov: 227; Prenosov: 42
.pdf Celotno besedilo (1,24 MB)
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2.
Strategical perspective of corporate environmental policy
Valentinas Navickas, Rima Kontautiene, 2011, izvirni znanstveni članek

Opis: The authors of the article analyze the benefits of corporate environmental policy in pursuance of a competitive advantage in the global market. Corporate environmental policy described as a strategic business investment opens new possibilities for their relationships with stakeholders and contributes to the promotion of social activity and to the attainment of the competitive advantage. By emphasizing the positive environmental policy's impact on competitive advantage of corporation in the global market the article treats of corporate environmental performance benefits, which are defined as improvement of relations with all stakeholders, intensification of corporation image, reputation development, business growth and customer loyalty. The paper deals with the development of Lithuanian corporate environmental policy in recent years and investigates the relationship between corporation activities and the improvement of relations with the stakeholders, which influences intensification of corporation's image and thereby increases competitive advantage of corporation. Researching the impact of corporate environmental policy on increasing competitive advantage, the authors found that active environmental performance positively influences business relationships with stakeholder groups and increases their competitive advantage in the global market.
Ključne besede: strategy, environmental protection, corporate environmental policy, competitive advantage, corporate environmental activity in Lithuania
Objavljeno: 22.01.2018; Ogledov: 236; Prenosov: 131
.pdf Celotno besedilo (640,16 KB)
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