Iskanje po katalogu digitalne knjižnice

Opis: In this bachelor thesis, the different types of innovation within a company are studied and analysed. The companies studied are SMEs i.e. from 10 to 250 employees. Smaller companies are mainly confronted with the problem of resources and larger companies with their strategic orientation. We have studied the ten types of innovations according to Doblin (Doblin 2014), and we realise that they have a rather marketing-oriented focus, so we analyse five groups of innovations that we consider to be the key (marketing, product, organisational, business model and technological innovation). Five groups of innovations have been weighed on a scale from 0 to 100 % according to their importance to contribute to the economic success of the company. All groups have been weighted and ranked in order of priority to initiate the innovation process in the SME, starting with marketing, followed by product, technological, organisational and business model innovations. We found innovation process needs to be implemented as a continuous cyclical process. If the company wants to be successful, it is a continuous cycle model, which should never stop. Once a particular innovation is chosen, it will be studied and tested whether the investment can be successful. If so investment process will be executed, if not, the cycling process will start again until gives a positive result. This way one of the innovation is recognized as most important according to circumstances in SME involved at a certain moment.
Ključne besede: Innovation model, types of innovation, pondering of innovations, cycling innovation process, innovation in SMEs, ten types of innovation by Doblin, ranking of innovations, marketing innovations, product innovations.
Objavljeno v DKUM: 07.07.2021; Ogledov: 968; Prenosov: 34
Celotno besedilo (1,56 MB)

Opis: Background and Purpose: Business model innovation (BMI) has become increasingly important, especially in the fast changing business environment. While large enterprises approach these changes systematically, small and medium sized enterprises (SMEs) are left to their own resourcefulness. For the purpose of developing dedicated methods and tools to support different SMEs in addressing these challenges, we have conducted a multiple case study to gain insights into factors that drive SMEs to innovate their BM, how they approach BMI and what changes they made to their BM. Design/Methodology/Approach: First the framework of analysis was developed based on BMI research frameworks identified in literature review. Then the multiple case studies were conducted following the case study protocol developed by Envision project. Results: Based on the proposed framework the results of four Slovene SME cases revealed differences between enterprises regarding the drivers behind BMI and changes in usage of the different BMI elements. Conclusion: Overall, the results suggest all four SMEs, coming from different sectors, are facing BMI challenges without systematically addressing it and without using any dedicated BM ontologies or tools.
Ključne besede: business model, business model innovation, drivers of innovation, multiple case study
Objavljeno v DKUM: 03.04.2017; Ogledov: 1588; Prenosov: 439
Celotno besedilo (508,96 KB)
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