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1.
AWARENESS, POSITIONING AND A SELLING PROCESS APPROACH OF HOUSEHOLD APPLIANCES
Stanislav Okorn, 2012, magistrsko delo

Opis: The main purpose of this master thesis was it, to figure out the market position of the Gorenje brand and his main rivals Bosch, Zanussi, Whirlpool and Miele on the Czech, Slovakian, Austrian, Slovenian and Croatian market of household appliances. Firstly branding, brand awareness, positioning and fundamental psychological knowledge in respect to consumer awareness were explained. Afterwards the survey was made. Lastly the analysis and the report of the research were committed. Positioning is a marketing strategy which focuses on a creation of a unique image. The effort should distinguish itself from the offers of the competition to be truly exclusive. Especially among inexperienced consumers brand awareness is of crucial importance. In regard to branding, it can be said that developing a decade- long brand identity can be a very positive situation, to put higher prices due to the tradition on a certain market. Many brands from the 19.and the beginning of 20. century are still existing and performing very well. If we compare the 5 household appliances markets between themselves, then major dissimilarities were visible in the research. The geographical distance cannot be the primary cause of this diverse condition. Language barriers preclude any real spiritual interchange among ordinary people of happening in large extent. Hence the German-speaking Austrians favor German brands, and Slovenians and Croatians prefer Gorenje, due to their common history and similar language. The respondents do not think that any of the brands is of low quality. In the field of consumer perception it could be acknowledged that a brand having the best quality and at the same time offering the cheapest price does not exist in any of the researched markets. Such expectations are also not realistic. In every economical sector brands with higher reputation of quality try to set higher prices, to make by this means higher profits possible.
Ključne besede: branding, brand awareness, positioning, psychological approach to consumer awareness, Gorenje, Bosch, Zanussi, Miele, Whirlpool, household appliances, research, Czech Republic, Slovakia, Austria, Slovenia, Croatia.
Objavljeno: 30.10.2012; Ogledov: 1222; Prenosov: 88
.pdf Celotno besedilo (1,46 MB)

2.
Identification of Czech metropolitan regions
Viktorie Klímová, Vladimír Žítek, 2016, pregledni znanstveni članek

Opis: Concepts of national and regional innovation systems can serve as an analytical framework forming the empirical base for innovation policy creation. It is possible to distinguish various types of these systems. One of these typologies is based on the assessment of innovation deficiencies. There are three types of regions: metropolitan, peripheral, and old industrial. Metropolitan regions can be characterized by a high level of research, innovation, and patent activity. The aims of this paper are to find relevant indicators that can be used as the basis for defining metropolitan regional innovation systems and using them for the identification of Czech metropolitan regions. The results of the point method combined with the cluster analysis showed that the capital city, Prague, as well as the South Moravian, Pardubice, Central Bohemian, Pilsen, and Liberec Regions can be defined as metropolitan regions.
Ključne besede: regional innovation system, knowledge, innovation, region, Czech Republic, metropolitan region
Objavljeno: 13.11.2017; Ogledov: 360; Prenosov: 37
.pdf Celotno besedilo (952,39 KB)
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3.
Processing methodology and dialectological aspects of the Dictionary of Moravian and Silesian anoikonyms (minor place names)
Libuše Čižmárová, 2010, izvirni znanstveni članek

Opis: This paper presents the routines used by Brno linguists working on the Dictionary of Moravian and Silesian Anoikonyms (preparing collective entries introduced by abstract headwords). The output will be primarily a multifunctional interactive digital dictionary. Since most of the material has been recorded in dialect form, the authors must be experienced in dialectology. The computer program offers the possibility to generate maps enabling comparison with dialectological maps of the Czech Linguistic Atlas.
Ključne besede: anoikonyma, onomastics, toponomastics, dictionaries, digitization, computer data processing, Moravia, Silesia, Czech Republic, dialectology, geolinguistics
Objavljeno: 05.02.2018; Ogledov: 185; Prenosov: 164
.pdf Celotno besedilo (406,01 KB)
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4.
Theoretical and interpretative approaches to the Dictionary of Moravian and Silesian anoikonyms
Milena Šipková, 2010, izvirni znanstveni članek

Opis: The Dictionary of Moravian and Silesian Anoikonyms, compiled in both a traditional “paper” and a digital form as a parallel to the Dictionary of Minor Place Names in Bohemia, has two priorities: 1. unique material (covering 96 % of the territory), 2. theoretical and methodological conception that represents the Czech onomastic school. The Dictionary aims to provide both a material analysis and an interpretation of names comprising many dialectal forms.
Ključne besede: anoikonyms, onomastics, toponomastics, dictionaries, Moravia, Silesia, Czech Republic, dialectology, geolinguistics
Objavljeno: 05.02.2018; Ogledov: 339; Prenosov: 173
.pdf Celotno besedilo (337,53 KB)
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5.
Current suburbanisation trends in the Czech Republic and spatial transformation of retail
Pavel Ptáček, Zdeněk Szczyrba, 2007, izvirni znanstveni članek

Opis: The main topic of the article is commercial suburbanisation in the Czech Republic on the example of changes in retail. In the first part it is described the mechanism of suburbanisation, its causes, forms and social, economic and ecological consequences. In the next part we deal with the transition of retail, its spatial dimension with special regard to suburbanisation process. Spatial changes in retail on the example of Olomouc and their causes and consequences are described.
Ključne besede: suburbanisation, retail, Czech Republic, Olomouc, cities, urban development, spatial development, retail
Objavljeno: 13.03.2018; Ogledov: 153; Prenosov: 55
.pdf Celotno besedilo (669,12 KB)
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6.
Sustainable development of the Moravian countryside
Antonín Vaishar, Jana Zapletalová, 2010, pregledni znanstveni članek

Opis: This paper deals with problems of the contemporary Moravian countryside. It discusses the definition and perceptions of the countryside, its functions, current development trend, general characteristics and differentiation. Multifunctional development of the countryside is stressed. Problems of peripheral countryside are considered to be the most serious, and small towns in these areas play an extremely important role. The sustainability of some communes with less than 200 inhabitants seems to be endangered most. The future importance of the countryside is seen in it being an alternative to the urban way of life, in the maintenance and cultivation of the landscape and in preserving local and regional traditions in the era of globalization. The human factor is of great importance. Main research sights are indicated.
Ključne besede: countryside, rural development, Moravia, Czech Republic
Objavljeno: 29.03.2018; Ogledov: 130; Prenosov: 38
.pdf Celotno besedilo (131,92 KB)
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8.
Electronic revenue registry in the Czech Republic
Michal Radvan, Jiři Kappel, 2015, izvirni znanstveni članek

Opis: In the Czech Republic there is an on-going debate and for the last year also legislative work on a Revenue Registry Act. This article introduces the system of revenue registry which should be applied in the Czech Republic, critically analyses fundamental provisions of the draft bill and summarizes advantages and disadvantages of the regulation and its strength, weaknesses, opportunities and threats. Article deals with a hypothesis that implementation of revenue registry will fulfil the goals of the proposed regulation i.e. new source of data for tax administration, restriction of grey economy, more efficient tax collection, especially of income tax and VAT and also elimination of market inequalities in the Czech economy.
Ključne besede: electronic revenue registry, tax law, tax, Czech Republic
Objavljeno: 02.08.2018; Ogledov: 92; Prenosov: 15
.pdf Celotno besedilo (378,67 KB)
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