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1.
Primeri uporabe umetne inteligence v oglaševanju
Filip Lovše, 2024, diplomsko delo

Opis: Diplomska naloga obravnava uporabo umetne inteligence v oglaševanju in primerja njeno učinkovitost s tradicionalnimi oglaševalskimi metodami. Namen raziskave je bil ugotoviti, kako različne starostne skupine sprejemajo oglase, ustvarjene z umetno inteligenco, v primerjavi s tradicionalnimi oglasi, ter kako te preference vplivajo na njihove nakupne odločitve. Metode uporabljene v pričujoči raziskavi so analize že obstoječih študij v kombinaciji z anketnim vprašalnikom, ki smo ga izvedli. Pomagale so nam križne tabele v programu SPSS. Rezultati so pokazali, da starejši odjemalci raje vidijo tradicionalne oglase, medtem ko so oglasi, ustvarjeni z UI, ocenjeni kot bolj kreativni. Vendar pa so mlajši odjemalci kljub temu raje izbrali tradicionalne oglase pri svojih nakupnih odločitvah. To nakazuje, da kreativnost sama po sebi ni dovolj za povečanje učinkovitosti oglasov, saj odjemalci še vedno vrednotijo pristnost in zaupanje tradicionalnih oglasov. Ugotovitve kažejo na potrebo po kombinaciji kreativnih elementov umetne inteligence z elementi tradicionalnega oglaševanja. Umetna inteligenca ima velik potencial za preoblikovanje oglaševalske industrije, vendar je ključ do uspeha v strateškem pristopu, ki upošteva specifične potrebe in preference ciljnih odjemalcev.
Ključne besede: umetna inteligenca, oglaševanje, marketinško komuniciranje, Chat GPT, marketing
Objavljeno v DKUM: 26.09.2024; Ogledov: 0; Prenosov: 22
.pdf Celotno besedilo (3,53 MB)

2.
A coalescence of two syndromes in a girl with terminal deletion and inverted duplication of chromosome 5
Danijela Krgović, Ana Blatnik, Ante Burmas, Andreja Zagorac, Nadja Kokalj-Vokač, 2014, izvirni znanstveni članek

Opis: Background: Rearrangements involving chromosome 5p often result in two syndromes, Cri-du-chat (CdC) and Trisomy 5p, caused by a deletion and duplication, respectively. The 5p15.2 has been defined as a critical region for CdC syndrome; however, genotype-phenotype studies allowed isolation of particular characteristics such as speech delay, cat-like cry and mental retardation, caused by distinct deletions of 5p. A varied clinical outcome was also observed in patients with Trisomy 5p. Duplications of 5p10-5p13.1 manifest themselves in a more severe phenotype, while trisomy of regions distal to 5p13 mainly causes mild and indistinct features. Combinations of a terminal deletion and inverted duplication of 5p are infrequent in literature. Consequences of these chromosomal rearrangements differ, depending on size of deletion and duplication in particular cases, although authors mainly describe the deletion as the cause of the observed clinical picture. Case presentation: Here we present a 5-month-old Slovenian girl, with de novo terminal deletion and inverted duplication of chromosome 5p. Our patient presents features of both CdC and Trisomy 5. The most prominent features observed in our patient are a cat-like cry and severe malformations of the right ear. Conclusion: The cat-like cry, characteristic of CdC syndrome, is noted in our patient despite the fact that the deletion is not fully consistent with previously defined cat-like cry critical region in this syndrome. Features like dolichocephaly, macrocephaly and ear malformations, associated with duplication of the critical region of Trisomy 5p, are also present, although this region has not been rearranged in our case. Therefore, the true meaning of the described chromosomal rearrangements is discussed.
Ključne besede: deletion with inverted duplication of 5p, trisomy 5, cri-du-chat syndrome, cat-like cry, ear agenesis
Objavljeno v DKUM: 28.06.2017; Ogledov: 1566; Prenosov: 401
.pdf Celotno besedilo (1,07 MB)
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