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1.
Customer satisfaction and acceptance of relationship marketing concept
Dragan Ćoćkalo, Dejan Đorđević, Zvonko Sajfert, 2011, izvirni znanstveni članek

Opis: Satisfying customers and other groups of interest is the key output of relationship marketing. This paper presents the parts of the research that had been carried out by the first quarter of 2008 which included 84 quality management (QM) certified companies and 37 experts from Republic of Serbia. The goals of the research, related to this article, were: firstly, to explain customer satisfaction from the standpoint of relationship marketing concept; secondly, to show that relationship marketing concept is/can be accepted and implemented in QM certified Serbian companies - in order to integrate customer satisfaction and realionship marketing in QM concept.
Ključne besede: the process of customer satisfaction, QM, RM, Serbia
Objavljeno: 29.11.2017; Ogledov: 167; Prenosov: 43
.pdf Celotno besedilo (615,36 KB)
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2.
Research on life objective structures of managers and entrepreneurs in Serbia
Zvonko Sajfert, Milan Nikolić, Dejan Djordjević, Predrag Atanasković, 2009, izvirni znanstveni članek

Opis: The purpose of the paper herein is to investigate the different life objective structures of managers and specialists in public enterprises. Owners of private enterprises - entrepreneurs were analyzed as control group. Considering the data obtained by using the random sampling method, one may come to conclusions concerning the characteristics of the observed population. The research revealed that successful private owners-entrepreneurs, being the capital holders, have different structure of life objectives comparing to both managers and specialists in public organizations. The basic idea is that this can be considered as inseparable part of economic growth in any organization which also reflects on the management as well. Since the entrepreneurs invested the private capital to realize their ideas, it is logical that they want to increase their capital. On the other hand, managers and specialists in public enterprises do not have such a great sense for capital increment. They rather share the capital preferring to be sociable (clubs sponsors, great humanitarians). The reason of such acting can be found in a fact that Serbia was influenced by socialism which further resulted in poor education of managers and specialists to change their way of thinking. Managers as well as specialists should become knowledge workers who shall exchange the knowledge.
Ključne besede: life objectives, entrepreneur, manager, specialist, successful business
Objavljeno: 22.01.2018; Ogledov: 200; Prenosov: 137
.pdf Celotno besedilo (2,14 MB)
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