1. Communication in tourism : tour(ist) guides, storytelling and the DRAMMA modelJasna Potočnik Topler, Jane Webb, Vita Petek, Mateja Kregar Gliha, 2024, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: This chapter discusses the significance of communication in business growth, particularly in the context of the tourism industry and in the profession of a tour(ist) guide as tour(ist) guides are seen as key figures in tourist communication, often referred to as "spokespersons," "educators," and "entertainers." They play a significant role in conveying correct information while incorporating engaging stories and facts to enhance the tourist experience. The chapter touches the topic of storytelling that has become increasingly important in tourism as it can bridge the gap between the present, past, and future, evoking strong emotions of tourists. In addition to that, the text discusses the DRAMMA model (that emphasizes the importance of detachment recovery, autonomy, mastery, meaning, and affiliation in leisure experience) and its influence on vacation-time happiness.
Ključne besede: communication skills, tourism, tour guides, tourist guides, storytelling, DRAMMA model
Objavljeno v DKUM: 10.11.2025; Ogledov: 0; Prenosov: 1
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2. Inclusion of travel writing, movement and sign languages into university curricula : case study of SloveniaVita Petek, Jasna Potočnik Topler, 2024, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: As part of Erasmus+ project: “Active and inclusive teaching of literacy and communication skills for enhanced employment and sustainable economic growth (IN-COMM GUIDE)”, university curricula of Slovenian study programs were analyzed. For purpose of this paper, curricula at Slovenian public and private universities were analyzed. The research focused on the question of which innovative methods were used for teaching communication skills, and whether travel writing, movement, and sign languages are included. Analysis showed that there were no innovative methods included in the curricula. It was shown that among all the curricula, there is none that has as its subject travel writing. In three curricula in total, the subject of sign language was found and six analyzed curricula were related to movement. Being active was found in curricula of Faculties of Education. We can conclude that curricula on communication skills at Slovenian universities still have room for further development, innovation and improvement. This chapter of the monograph also includes interviews that were conducted with representatives from the Association of Deaf and Hard of Hearing Associations of Slovenia and Association of the Deaf and Hard of Hearing of Podravje, Maribor.
Ključne besede: curriculum, innovative methods, travel writing, movement, sign languages
Objavljeno v DKUM: 06.11.2025; Ogledov: 0; Prenosov: 4
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3. Vloga ulične hrane v turistični ponudbi mesta Zagreb: analiza zadovoljstva turistov : analiza zadovoljstva turistovIan Pašalić, 2025, diplomsko delo Opis: U ovom diplomskom radu istražili smo ulogu ulične hrane u turističkoj ponudi
grada Zagreba. Istraživanje se fokusira na to kako ulična hrana utječe na
turističko iskustvo i zadovoljstvo posjetitelja. U teorijskom dijelu definirani su
ključni pojmovi poput gastronomije, gastronomskog turizma, ulične hrane,
turističke ponude i njihova međusobna odnosa. Empirijski dio temelji se na
kvalitativnom i kvantitativnom istraživanju provedenom među turistima u
Zagrebu. Analizirani su njihovi stavovi, preferencije i zadovoljstvo ponudom
ulične hrane. Rezultati sugeriraju da je ulična hrana važan faktor koji doprinosi
autentičnosti turističkog doživljaja te povećava zadovoljstvo posjetitelja. Također,
rezultati istraživanja ukazuju na potrebu za raznolikošću i autentičnošću ponude
kao i na prilagodbu cjenovne strukture. Na temelju rezultata formulirane su
preporuke za poboljšanje ponude ulične hrane u Zagrebu s ciljem povećanja
privlačnosti grada kao turističke destinacije.
Ključne besede: gastronomija, gastronomski turizam, ulična hrana, turističko
iskustvo, grad Zagreb
Objavljeno v DKUM: 29.10.2025; Ogledov: 0; Prenosov: 16
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4. Spoznavanje sevniške kulture in kulinarike s kolesom : strokovna monografija, nastala na osnovi Študentskega inovativnega projekta za družbeno korist 2016-2018Jasna Potočnik Topler, Andrej Lisec, Leon Abraham, Matic Bračko, Anja Govedič, Nina Menič, Vita Petek, Nina Požun, Klemen Seražin, Domen Zupan, 2018, strokovna monografija Opis: Monografija prinaša idejne rešitve, kako je v Sevnici mogoče kulturo in kulinariko spoznavati s kolesom. Naša naloga za študentski inovativni projekt je bila narediti kolesarsko pot po občini Sevnica, ki je primerna za družine z otroki in prijazna tudi do priseljeniških družin. Odločili smo se narediti dve kolesarski trasi, ki sta del kolesarske poti. Zgodovino smo predstavili preko kolarjev in vozov, ki so jih izdelovali. Pot smo povezali tudi z baronom Mosconom, ki je v preteklosti živel na sevniškem gradu. Da smo v pot vključili tudi aktualne dogodke, pa smo povezali kraj tudi z ameriško prvo damo. Predstavili smo obe trasi, in sicer s fotografijami, kje potekata, in opisi ponudnikov, ki jih zajemata. Prvo kolesarsko pot smo poimenovali Mali voz in poteka po 16,5 km. Zajema sedem turističnih točk, med katerimi so naravne in kulturne znamenitosti, povezane s turističnimi ponudniki z lokalno hrano in pijačo. Druga kolesarska trasa je Veliki voz na 34,8 km in prav tako povezuje sedem točk. Med njimi so kozolec, grad, kapela ter tudi gostinski ponudniki. Da smo poti naredili zanimivejši otrokom, pa smo ju povezali še z zgodbama in jima dodali štampiljke, ki jih otroci zbirajo pri omenjenih točkah ob poti.
Ključne besede: družbena korist, inovativni projekti, kolesarjenje, Sevnica, Slovenija
Objavljeno v DKUM: 09.06.2025; Ogledov: 0; Prenosov: 11
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5. Reprezentacija vinskega turizma v filmih : diplomsko delo univerzitetnega študijaNikola Mahnić, 2024, diplomsko delo Opis: Diplomsko delo je sestavljeno iz dveh delov. Prvi del obsega teorijo obravnavne teme, drugi del opisuje našo raziskavo. V teoretičnem delu smo opisali vinski turizem in vinskega turista. Prav tako smo s pomočjo sodobnejših virov opredelili vinski turizem v Sloveniji ter izpostavili nekaj primerov promocije in komuniciranja vinskega turizma v filmih. V raziskovalnem delu smo analizirali filma Stranpota (Sideways) in Vinsko deželo (Wine Country). Izbrali smo si prizore, v katerih smo zaznali povezavo z vinskim turizmom. Nato smo razpravljali, ali je reprezentacija vinskega turizma v filmih učinkovita promocijska strategija za Slovenijo. Odkrili smo, da je filmski turizem lahko zelo učinkovit za promocijo turizma le v določenih primerih in da je potrebno upoštevati razvitost turistične ponudbe destinacije, ki bi jo želeli promovirati. Spoznali smo tudi prednosti in slabosti, ki jih takšna promocija prinaša.
Ključne besede: Vinski turizem, vinski turist, filmski turizem, reprezentacija, promocija
Objavljeno v DKUM: 22.10.2024; Ogledov: 0; Prenosov: 47
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6. Montenegrin wine tourism with examples of good practice from around the worldVita Petek, Jasna Potočnik Topler, 2022, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: Montenegro has a long tradition of winemaking, and it is based on local varieties such as Vranac and Kratosija. In this chapter, market analysis of Montenegrin wine tourism in the frame of the bilateral project BI-ME_21-22-020, is presented. There are 15 wine cellars in Podgorica and beyond and Montenegro’s largest wine company is "13 jul Plantaže". In the research, we examined wine routes and wine fountains in Montenegro, and focused on good practices in wine tourism in Slovenia and around the world.
Ključne besede: Montenegro, wine, wine tourism, wine routes, rural areas
Objavljeno v DKUM: 22.02.2024; Ogledov: 348; Prenosov: 51
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10. When the customer and the wine shelf meet : factors of ethnocentrism when selecting a bottle of wineVita Petek, Črtomir Rozman, Jasna Potočnik Topler, 2021, izvirni znanstveni članek Opis: This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.
Ključne besede: buying, selling, wine, consumer, wine market, wine label, communication
Objavljeno v DKUM: 24.01.2024; Ogledov: 277; Prenosov: 30
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