1. Raziskovanje všečnosti pokrajine : eksperimentalna primerjava Avatarja, Kitajske in HavajevKaja Šetinc, 2024, magistrsko delo Opis: Ali so turistom fiktivno pretirane pokrajine bolj všeč kot realistične? Magistrska naloga raziskuje všečnost realističnih in fiktivnih predstavitev pokrajin z uporabo eksperimentalne primerjave med slikami dejanskih destinacij na Kitajskem in Havajih ter prizori iz filma »Avatar: Pot vode«. Teorija tekočnosti obdelave zagovarja, da lahko fiktivne, tj. pretirane in izmišljene pokrajine bolj privlačijo turiste zaradi nenavadnosti in edinstvenosti, v nasprotju z realističnimi pokrajinami na Zemlji. Tako smo na podlagi tega zastavili hipoteze in izvedli raziskavo s 400 anketiranci. Njihova naloga je bila oceniti privlačnost prikazanih pokrajin. Pričakovano je bilo, da bodo fiktivne pokrajine zaradi pretiravanja resničnih, že obstoječih pokrajin, bolj privlačne, a so rezultati pokazali ravno nasprotno. Čeprav so fiktivne destinacije všečne, je bilo ugotovljeno, da so udeleženci raje izbrali realistične predstavitve pokrajin, ki so sprožile večjo željo po obisku in so se z njimi udeleženci bolj poistovetili z aktualno in idealno samopodobo v navezavi s podobo destinacije. Povezava rezultatov nakazuje na močno povezanost Slovencev z naravo, saj so izbrali pristne in realistične destinacije nad fiktivnimi. Poleg tega so bile realistične podobe pokrajin visoke kakovosti in opremljene z zeleno/modro barvno paleto, s čimer se predstavlja tudi Slovenija. Raziskava je korak bližje k razumevanju turistične promocije v Sloveniji, ki poudarja pomembnost resničnosti in skladnosti samopodobe.
Ključne besede: Všečnost pokrajine, realističnost vs. fiktivnost, turistična promocija, želja po obisku destinacije, samopodoba, Avatar: Pot vode
Objavljeno v DKUM: 07.01.2025; Ogledov: 0; Prenosov: 31
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2. »Rec! Snap! Rec! Snap! « From a Filming Location to an Instagrammable Destination: The Case of Dubrovnik as King’s Landing : the Case of Dubrovnik as King’s LandingHava Kadušić, 2024, diplomsko delo Opis: Instagram is an essential visual social media platform where tourism organizations can present their destinations. These presentations could feature authentic natural and cultural sites, be user-generated, etc. Dubrovnik is a prominent tourism destination in Croatia. In 2011, it became famous as an onsite filming location for the globally popular TV series Game of Thrones. In this thesis, we investigate whether the Croatian National Tourism Organisation and the Dubrovnik Local Tourism Organisation present the city as a film destination featuring Game of Thrones or as an authentic destination featuring its heritage and nature. We explore destination image construction, including identity, authenticity, decision-making, and promotion. We also discuss film-induced tourism and the role of social media, mainly through user-generated content and Instagram. For our research, we employed content and thematic analysis using a summative approach to analyze photos from 2016 to 2020 on the official Instagram profiles of the National and Local Tourism Organisations, totaling 1.034 photos. The results show that the National Tourism Organisation uses Dubrovnik’s relationship with Game of Thrones to fabricate the authenticity of the destination image, while the Local Tourism Organisation focuses solely on heritage and nature, thus guarding its authenticity. This discrepancy highlights different communication strategies and underscores the importance of understanding these differences for effective destination marketing, providing insights for more cohesive and authentic promotional strategies
Ključne besede: film-induced tourism, social media, destination image, authenticity, Dubrovnik, Game of Thrones
Objavljeno v DKUM: 16.10.2024; Ogledov: 0; Prenosov: 17
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3. Exploring the neglected voices of children in sustainable tourism development : a comparative study in six european tourist destinationsMarko Koščak, Mladen Knežević, Daniel Binder, Antonio Pelaez-Verdet, Cem Işik, Vladimir Mićić, Katarina Borisavljević, Tina Šegota, 2023, izvirni znanstveni članek Opis: For years, sustainable tourism has commanded the attention of academics and practitioners given its achievement through participatory planning. However, much research in the area has neglected to consider all voices of those (i.e., children) affected by tourism. This study, employing a post-test only experimental design, addresses this gap by including the voices of 498 children from six diverse European destinations concerning perceptions of tourism. Results show that children are willing to express their opinions given the opportunity. Moreover, their attitude towards tourists is negative, while they perceive locals to hold a subordinate position to tourists. In general, this study offers insight into children's attitudes to tourism from the host perspective, demonstrating that there is a unique insider's perspective that needs further research.
Ključne besede: tourism, sustainable development, environmental protection, children, sustainable tourism, resident attitudes, experiment, involvement
Objavljeno v DKUM: 27.08.2024; Ogledov: 95; Prenosov: 14
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4. Kultura gozda : kvalitativna raziskava o doživetjih v gozdu in njihova perspektivna vloga v slovenskem turizmu : kvalitativna raziskava o doživetjih v gozdu in njihova perspektivna vloga v slovenskem turizmuMargareta Lešnik, 2024, magistrsko delo Opis: Številne raziskave potrjujejo blagodejni učinek gozdnega ekosistema na dobro počutje in zdravje posameznika, družbe in posledično narave v širšem smislu, na čemer sloni koncept trajnostnega in regenerativnega turizma. V delu se je s kvalitativno raziskavo doživetij v gozdu in njihovo perspektivno vlogo v slovenskem turizmu ugotavljajo, v kolikšni meri so slovenske turistične organizacije odprte in naklonjene k oblikovanju novih turističnih ponudb, ki vključujejo gozdne kopeli/terapije, pri čemer je bila uporabljena interpretativna paradigma. Intervjuji so bili opravljeni s strokovnjaki gozdnega turizma, turističnimi organizacijami brez in s ponudbo gozdnih kopeli/terapij in vodniki gozdnih kopeli/terapij. Podatki so se zbirali s pomočjo polstrukturiranih intervjujev in vzorčili po principu naključnega vzorca. Analiza je bila opravljena skozi prizmo 4E-jev izkustvene ekonomije, saj se je tako prispevalo k celostnemu razumevanju raziskovalnega področja. Ugotovljeno je bilo, da so turistične organizacije zelo naklonjene razvoju gozdnega turizma z gozdnimi kopelmi/terapijami, vendar se soočajo s pomanjkanjem kadrov, financiranja in slabšo medsebojno lokalno povezanostjo. V primeru preoblikovanja gozda in njegovih aktivnosti kot naravnega vira v turistični produkt pa je nujno potrebna poenotena terminologija, sistematizacija in kadrovska usposobljenost. Raziskovalna naloga je korak bližje k predstavitvi koncepta gozdne kopeli/terapije in poziva k razmisleku o možnostih vključevanja gozdnih kopeli/terapij na področje javnega zdravstva.
Ključne besede: gozdni turizem, gozdna kopel/terapija, čuječnost, regenerativni turizem, izkustvena ekonomija doživetij
Objavljeno v DKUM: 15.07.2024; Ogledov: 111; Prenosov: 81
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5. Resident perceptions and responses to tourism : individual vs community level impactsTina Šegota, Tanja Mihalič, Richard R. Perdue, 2022, izvirni znanstveni članek Opis: This paper reviews resident tourism attitude research through the lens of the individual- and community-level perceived impacts of and responses to tourism. It explores how perceived impacts of tourism and responses to tourism development have been conceptualised and measured in the existing resident attitudes models published between 1990 and 2020. Three categories of variables were identified and used: antecedent variables, tourism impact variables, and dependent variables. The latter three categories are used to discuss the research topic from the lenses of improvements in measurement instruments. Finally, the paper suggests rethinking the overall conceptualisation of residents’ perceptions of and reactions to tourism – it proposes future research directions to distinguish between individual-level and community-level effects and reactions.
Ključne besede: resident attitudes, support for tourism, tourism impact, personal benefit, host community, literature review
Objavljeno v DKUM: 18.01.2024; Ogledov: 316; Prenosov: 45
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6. Exploring the role of advertising in the context of tourist-destination congruityTina Šegota, 2023, izvirni znanstveni članek Opis: Tourists are flooded with advertising messages, including destination-attribute-based or user-imagery-based pictures, to persuade them to visit the destination. While research emphasizes destination choice to result from tourist-destination congruity, examining the influence different pictures have on tourist decision-making is of increasing interest. Therefore, this study sought to investigate the efficacy of destination-attribute-based versus user-imagery-based ad stimuli to influence the tourist-destination congruity and predict a person’s likelihood of choosing the destination. Results from a quantitative study of 496 young Slovenians show that a higher degree of ideal and ideal social tourist-destination congruence would lower one’s perceived purchase risk and yield positive attitudes toward the ad with a destination-attribute-based picture as opposed to the ad with a user-imagery-based picture. Implications for destination marketing are discussed, such as evaluating a typical destination visitor when one is included in the advertising and when one is not.
Ključne besede: congruity, advertising, marketing, tourist, picture, visualization
Objavljeno v DKUM: 10.10.2023; Ogledov: 433; Prenosov: 68
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