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1.
Evaluating gastronomic destination competitiveness through upscale gastronomy
Nuša Basle, 2023, izvirni znanstveni članek

Opis: Food has evolved from a basic necessity to a primary motivation for travel. While providing a high-quality gastronomic offer is still a restaurant's primary function, quality is no longer enough; today's demanding guests seek unique and memorable dining experiences. A restaurant's competences play a significant role in shaping the guests' overall perception of the quality and derived perceived value, both of which ultimately impact the competitiveness of both the restaurant and the gastronomic destination. The main contribution of this article is the development of a novel theoretical model-GADECOMP-which is designed to measure a gastronomic destination's competitiveness by centering it around the destination's gastronomic offer. Exploratory factor analyses confirmed that the instrument is reliable and valid. The model was tested on upscale restaurant guests in Slovenia, Italy, and Croatia. Additionally, the SERVQUAL model of quality measurement was transferred from the entrepreneurial level to the destination level. Our method uses a unique competence approach and expands and diversifies the existing quality concepts by using elements of innovativeness, creativity, sustainability, and local features. The GADECOMP model measures the perceived quality of a gastronomic destination through its competences, which are reflected in the gastronomic destination offer. A regression analysis was used to identify the strength of the effect that perceived value has on the gastronomic destination offer and gastronomic destination competences.
Ključne besede: gastronomic tourism, upscale gastronomy, quality, gastronomic destination competences, GADECOMP model, Slovenia, Italy, Croatia
Objavljeno v DKUM: 19.02.2024; Ogledov: 239; Prenosov: 8
.pdf Celotno besedilo (516,84 KB)
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2.
The impact of market knowledge and institutional incentives on the internationalization of small and medium-sized enterprises in Slovenia
Nuša Basle, 2015, magistrsko delo

Opis: The internationalization of firms is an important part of globalization. Firms are looking for their opportunities in foreign markets. For this reason, they need to have specific market knowledge. They can create it themselves by primary market research and/or gain it from available secondary sources. Companies need to be aware that market knowledge is crucial for the internationalization process. Small and medium-sized enterprises (SMEs) are the most valuable part of both European and Slovenian economy. SMEs substantially contribute to economic growth and job creation and are considered the present and future backbone of the European and Slovenian economy. Because of the importance of SMEs, various programs and mechanisms for SMEs support were developed at the level of the European Union (EU) and Slovenia. These constitute Institutional Support and contain, among other things, financial and non-financial mechanisms to support the internationalization of SMEs.
Ključne besede: Internationalization, Small and medium-sized enterprises (SMEs), Entrepreneurship, Market knowledge, Institutional Support, Slovenia
Objavljeno v DKUM: 20.11.2015; Ogledov: 2139; Prenosov: 237
.pdf Celotno besedilo (5,73 MB)

3.
INTERCULTURAL DIFFERENCES AND INTERNATIONAL BUSINESS
Nuša Basle, 2013, diplomsko delo

Opis: In this diploma seminar I investigate world cultures and present their features, similarities and differences. Based thereon, I attempt to find out the possible ways to conduct business in different cultures. My aim was also to prove if all the literature information can be used in real life experience. I interviewed people who work in international firms that operate aboard, specifically in Austria, Brazil and Russia for my empirical part. On the basis of their information I could conclude that theory applies to practice and can serve as a useful guideline for international companies who want to conduct international business.
Ključne besede: Culture, cultural differences, international business, communication, negotiation, resolving conflicts.
Objavljeno v DKUM: 24.10.2013; Ogledov: 1817; Prenosov: 163
.pdf Celotno besedilo (861,99 KB)

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