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1.
Artificial intelligence and business studies : study cycle differences regarding the perceptions of the key future competences
Polona Tominc, Maja Rožman, 2023, izvirni znanstveni članek

Opis: The purpose of this article is to identify the differences in various aspects of the perception of artificial intelligence by students of economics and business studies at different levels of study and, on this basis, to formulate recommendations both to the higher education institutions themselves, which educate in the field of economic and business sciences, as well as to curriculum designers. First, we utilized descriptive statistics to analyze the responses for each construct among undergraduate and postgraduate students. In the second part, we employed the Kolmogorov-Smirnov and Shapiro-Wilk tests to assess the normality of data distribution. Finally, in the third part, we employed the non-parametric Mann-Whitney U test to identify the differences between undergraduate and postgraduate students. The results show that statistically significant differences can be identified especially in how students of both study levels see and understand the importance of AI. Although we did not identify significant differences between students of both levels in how they see their role in the future labor market, which will be (or already is) characterized by artificial intelligence, we must emphasize that students of both levels evaluate their roles modestly in this respect. Therefore, on this basis, we have made recommendations for more active development and integration of AI in the study process; the article presents important suggestions for improving education to prepare students for the business world of artificial intelligence.
Ključne besede: artificial intelligence, undergraduate students, postgraduate students, education
Objavljeno v DKUM: 03.04.2024; Ogledov: 59; Prenosov: 8
.pdf Celotno besedilo (319,78 KB)
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2.
Artificial intelligence and agility-based model for successful project implementation and company competitiveness
Polona Tominc, Dijana Oreški, Maja Rožman, 2023, izvirni znanstveni članek

Opis: The purpose of the paper is to present a model of factors affecting the successful project implementation by introducing agility and artificial intelligence to increase the company’s competitiveness. In the model, the multidimensional constructs describing the implementation of an agile work environment and artificial intelligence technologies and tools were developed. These multidimensional constructs are agile work environment, agile leadership, agile team skills and capabilities, improving the work of the leader in the project, adopting AI technologies in the project, and using AI solutions in a project. Their impact on successful project implementation and on the company competitiveness was tested. The fundamental reason for conducting this research and developing the model is to enhance the understanding of factors that contribute to the successful implementation of projects and to increase a company’s competitiveness. Our developed model encompasses multidimensional constructs that describe the agile work environment and the utilization of AI technologies. By examining the impact of these constructs on both successful project implementation and company competitiveness, we aimed to establish a comprehensive framework that captures the relationship between agility, AI, and successful project implementation. This model serves as a valuable tool for companies seeking to improve their project implementation processes and gain a competitive edge in the market. The research was based on a sample of 473 managers/owners in medium-sized and large companies. Structural equation modeling was used to test the hypotheses. In today’s turbulent environment, the results will help develop guidelines for a successful combination of agile business practices and artificial intelligence to achieve successful project implementation, increasing a company’s competitiveness.
Ključne besede: artificial intelligence, agile work environment, company competitiveness, project management
Objavljeno v DKUM: 26.03.2024; Ogledov: 67; Prenosov: 3
.pdf Celotno besedilo (1,68 MB)
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3.
Multi-criteria measurement of ai support to project management
Vesna Čančer, Polona Tominc, Maja Rožman, 2023, izvirni znanstveni članek

Opis: This paper aims to measure the level of artificial intelligence (AI) support to project management (PM) in selected service sector activities. The exploratory factor analysis was employed based on the extensive survey on AI in Slovenian companies and the multi-criteria measurement with an emphasis on value functions and pairwise comparisons in the analytic hierarchy process. The synthesis and performance sensitivity analysis results show that in the service sector, concerning all criteria, PM is with the level 0.276 best supported with AI in services of professional, scientific, and technical activities, which also stand out concerning the first-level goals in using AI solutions in a project with the value 0.284, and in successful project implementation using AI with the value 0.301. Although the lowest level of AI support to PM, which is 0.220, is in services of wholesale and retail trade and repair of motor vehicles and motorcycles, these services excel in adopting AI technologies in a project with a value of 0.277. Services of financial and insurance activities, with the level 0.257 second-ranked concerning all criteria, have the highest value of 0.269 concerning the first-level goal of improving the work of project leaders using AI. The paper, therefore, contributes to the comparison of AI support to PM in service sector activities. The results can help AI development policymakers determine which activities need to be supported and which should be set as an example. The presented methodological frame can serve to perform measurements and benchmarking in various research fields.
Ključne besede: artificial intelligence, factor analysis, multiple criteria, performance sensitivity, project management
Objavljeno v DKUM: 12.02.2024; Ogledov: 199; Prenosov: 13
.pdf Celotno besedilo (4,18 MB)
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4.
Artificial-intelligence-supported reduction of employees’ workload to increase the company’s performance in today’s VUCA environment
Maja Rožman, Dijana Oreški, Polona Tominc, 2023, izvirni znanstveni članek

Opis: This paper aims to develop a multidimensional model of AI-supported employee workload reduction to increase company performance in today's VUCA environment. Multidimensional constructs of the model include several aspects of artificial intelligence related to human resource management: AI-supported organizational culture, AI-supported leadership, AI-supported appropriate training and development of employees, employees' perceived reduction of their workload by AI, employee engagement, and company's performance. The main survey involved 317 medium-sized and large Slovenian companies. Structural equation modeling was used to test the hypotheses. The results show that three multidimensional constructs (AI-supported organizational culture, AI-supported leadership, and AI-supported appropriate training and development of employees) have a statistically significant positive effect on employees' perceived reduction of their workload by AI. In addition, employees' perceived reduced workload by AI has a statistically significant positive effect on employee engagement. The results show that employee engagement has a statistically significant positive effect on company performance. The concept of engagement is based on the fact that the development and growth of the company cannot be achieved by increasing the number of employees or by adding capital; the added value comes primarily from increased productivity, which is a result of the innovative ability of employees and their work engagement, which improve the company's performance. The results will significantly contribute to creating new views in the field of artificial intelligence and adopting important decisions in creating working conditions for employees in today's rapidly changing work environment.
Ključne besede: artificial intelligence, leadership, employee engagement, company performance
Objavljeno v DKUM: 02.02.2024; Ogledov: 162; Prenosov: 24
.pdf Celotno besedilo (716,50 KB)
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5.
A conceptual model of developing an agile work environment
Katja Crnogaj, Polona Tominc, Maja Rožman, 2022, izvirni znanstveni članek

Opis: This study has highlighted the need for an agile work environment to enhance companies’ performance, growth, and sustainability. In today’s rapidly changing business world, the goal of every individual and team in a company should be to deliver value to customers. The paper highlights theoretical and empirical evidence on the importance of an agile work environment and its positive effect on company performance. In addition, the paper provides insights into the important concept of developing an agile work environment and offers a conceptual model with five selected constructs, which can be leveraged to build an agile mindset in companies. Moving away from traditional leadership models, this paper highlights the significant role that agile leadership can play in enhancing effectiveness and performance, even in long-established large companies. The empirical research was based on 468 randomly selected medium and large Slovenian companies. Structural equation modelling (SEM) was used to test the model. The empirical results show that changing and adaptive agile companies are the ones that thrive more easily in an environment that is unpredictable and characterized by rapid change.
Ključne besede: agility, agile work environment, company performance, conceptual model
Objavljeno v DKUM: 21.09.2023; Ogledov: 274; Prenosov: 29
.pdf Celotno besedilo (584,80 KB)
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6.
Upravljanje starostne raznolikosti na delovnih mestih
Maja Rožman, Polona Tominc, 2014, izvirni znanstveni članek

Opis: Staranje prebivalstva v Sloveniji predstavlja enega največjih izzivov za prihodnji razvoj in vpliva tudi na procese v organizacijah. Temeljni namen prispevka je proučitev starostne raznolikosti zaposlenih glede na motivacijske dejavnike, zadovoljstvo pri delu in produktivnost. V raziskavi ugotavljamo, da obstajajo številne razlike v vplivnih motivacijskih dejavnikih med mlajšimi in starejšimi zaposlenimi, razlike v stopnji njihovega zadovoljstva in razlike na drugih področjih, povezanih z dinamičnostjo, raznolikostjo in produktivnostjo zaposlenih na delovnem mestu. Te ugotovitve kažejo na pomembnost upravljanja starostne raznolikosti na delovnem mestu, zato v zaključku podajamo tudi priporočila menedžmentu na tem področju.
Ključne besede: podjetje, zaposleni, motivacija, zadovoljstvo, starostne skupine, management
Objavljeno v DKUM: 06.09.2023; Ogledov: 174; Prenosov: 0

7.
Knowledge management components and their impact on work engagement of employees
Maja Rožman, Zhanna Shmeleva, Polona Tominc, 2019, izvirni znanstveni članek

Objavljeno v DKUM: 29.08.2023; Ogledov: 328; Prenosov: 16
.pdf Celotno besedilo (779,41 KB)
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8.
Kvantitativna analiza za ugotavljanje priložnosti razvoja trajnostno usmerjene podjetniške ideje na podeželju Prlekije
Tim Nedeljko, 2023, magistrsko delo

Opis: V teoretičnem delu magistrske naloge smo preučevali značilnosti in vidike trajnostnega razvoja, poslovnega okolja ter opisali planiranje trajnostno naravnane vizije in politike podjetja, realizacijo razvojne ideje skozi strategije in strukture podjetja, program razvoja podjetja, okolje podjetja, osredotočili smo se na trajnostni razvoj turizma. Preučili smo okolje podjetja s priložnostmi in nevarnostmi ter ugotovili, da se priložnost za v turizem usmerjeno podjetje ponuja v ponudbi 5-zvezdičnih posebnih, izvirnih doživetij. V empiričnem delu naloge smo predstavili zaznano podjetniško priložnost trajnostne ponudbe turizma na podeželju Prlekije. Načrti preučevanega podjetja Sanitetni reševalni prevozi Stanislav Nedeljko s. p. iz Lukavcev pri Ljutomeru so, da bi širitev podjetja potekala v smeri razvijanja trajnostnega turizma na podeželju. Zastavili smo si 6 hipotez, ki smo jih tekom analize rešenih in vrnjenih 60 anketnih vprašalnikov ter statistične obdelave podatkov z izvedeno deskriptivno statistiko, faktorsko in regresijsko analizo, tudi potrdili. Pritrdilno smo odgovorili na vprašanje, da trajnostno usmerjena podjetniška ideja vpliva na priložnosti razvoja na podeželju Prlekije in da je trajnostno usmerjena ponudba kmečkega turizma zanimiva za mlade med 18 in 27 letom starosti. Ugotovili smo, da je Prlekija destinacija, ki ponuja vir poslovne priložnosti s trendi, kot so: zeleni turizem, gozdna sprostitev, joga v gozdu, drevesna terapija, treking med vinogradi, piknik na gozdni jasi, opazovanje narave, živali in rastlin. Gozd in narava sta terapevtski destinaciji, primerni tudi za mlade. Prlekija s svojimi naravnimi danostmi je odlična izbira za vse, ki iščejo mir, zdravje, sprostitev, aktivne, varne počitnice in srčno kulinariko, saj gre za posebno, prvinsko, avtentično okolje, kjer turist dobi občutek neodvisnosti in svobode. Novi luksuz temelji na doživetjih, ne na produktih. Turizem dobrega počutja s pristno izkušnjo in edinstvenim doživetjem je privlačen tudi za mlade. Ključne besede: V teoretičnem delu magistrske naloge smo preučevali značilnosti in vidike trajnostnega razvoja, poslovnega okolja ter opisali planiranje trajnostno naravnane vizije in politike podjetja, realizacijo razvojne ideje skozi strategije in strukture podjetja, program razvoja podjetja, okolje podjetja, osredotočili smo se na trajnostni razvoj turizma. Preučili smo okolje podjetja s priložnostmi in nevarnostmi ter ugotovili, da se priložnost za v turizem usmerjeno podjetje ponuja v ponudbi 5-zvezdičnih posebnih, izvirnih doživetij. V empiričnem delu naloge smo predstavili zaznano podjetniško priložnost trajnostne ponudbe turizma na podeželju Prlekije. Načrti preučevanega podjetja Sanitetni reševalni prevozi Stanislav Nedeljko s. p. iz Lukavcev pri Ljutomeru so, da bi širitev podjetja potekala v smeri razvijanja trajnostnega turizma na podeželju. Zastavili smo si 6 hipotez, ki smo jih tekom analize rešenih in vrnjenih 60 anketnih vprašalnikov ter statistične obdelave podatkov z izvedeno deskriptivno statistiko, faktorsko in regresijsko analizo, tudi potrdili. Pritrdilno smo odgovorili na vprašanje, da trajnostno usmerjena podjetniška ideja vpliva na priložnosti razvoja na podeželju Prlekije in da je trajnostno usmerjena ponudba kmečkega turizma zanimiva za mlade med 18 in 27 letom starosti. Ugotovili smo, da je Prlekija destinacija, ki ponuja vir poslovne priložnosti s trendi, kot so: zeleni turizem, gozdna sprostitev, joga v gozdu, drevesna terapija, treking med vinogradi, piknik na gozdni jasi, opazovanje narave, živali in rastlin. Gozd in narava sta terapevtski destinaciji, primerni tudi za mlade. Prlekija s svojimi naravnimi danostmi je odlična izbira za vse, ki iščejo mir, zdravje, sprostitev, aktivne, varne počitnice in srčno kulinariko, saj gre za posebno, prvinsko, avtentično okolje, kjer turist dobi občutek neodvisnosti in svobode. Novi luksuz temelji na doživetjih, ne na produktih.
Ključne besede: trajnostno usmerjena podjetniška ideja, priložnost razvoja, turizem, mladi, podeželje Prlekije, kvantitativna analiza, deskriptivna statistika
Objavljeno v DKUM: 19.07.2023; Ogledov: 396; Prenosov: 67
.pdf Celotno besedilo (5,17 MB)

9.
Stališča odjemalcev glede vplivnežev in njihove nakupne namere
Severina Pal, 2023, diplomsko delo

Opis: V diplomskem delu sem analizirala stališča odjemalcev do vplivnežev, ki jih spremljajo na družbenih omrežjih, kot tudi njihove nakupne namere. Prva polovica teoretičnega dela opisuje stališča. Ta se oblikujejo kot celota vseh izkušenj, informacij in čustev do objekta opazovanja. V mojem diplomskem delu so ta objekt opazovanja vplivneži, ki so v današnjih časih izjemno pomembni, ker oglašujejo izdelke na družbenih omrežjih, podjetja pa z njihovo pomočjo lažje dosežejo potencialne odjemalce. Vplivneže in njihov pomen sem predstavila v drugi polovici teoretičnega dela. Analizo sem pripravila na podlagi anonimnega spletnega vprašalnika s pomočjo katerega sem proučila tri različne komponente stališč, ki so čustvena, razumska in vedenjska komponenta. Pri analiziranju čustvene komponente so respondenti ocenjevali različne lastnosti vplivnežev, kot so avtentičnost, iskrenost, pristnost, kredibilnost in podobno. Pri analiziranju razumske komponente so morali vplivneže oceniti kot dober ali slab vir informacij o izdelkih. Zadnja komponenta, ki sem jo analizirala je bila vedenjske komponenta, ki se je osredotočala na nakupno namero odjemalcev. Respondenti so lastnosti vplivnežev ocenili pozitivno, dojemajo pa jih tudi kot zanesljiv in dober vir informacij o izdelkih. Odjemalci pa imajo v povprečju izdelke, ki jih oglašujejo vplivnežev namen kupiti, vendar moramo upoštevati še druge dejavnike, ki lahko vplivajo na njihove nakupne odločitve.
Ključne besede: stališča, odjemalci, vplivneži, družbena omrežja, oglaševanje.
Objavljeno v DKUM: 19.07.2023; Ogledov: 459; Prenosov: 68
.pdf Celotno besedilo (1,63 MB)

10.
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