1. Method guide for the inclusion of travel writing into communication skills curriculaMojca Kompara Lukančič, Jasna Potočnik Topler, 2024, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: In the following chapter we outline the preparation of a method guide for the inclusion of travel writing into communication skills curricula. In the introduction we present an overview of travel writing where we also discuss the basic concepts of communication skills. Furter, we expand the theory of readings and examples of good practice in relation to topics of travel writing and link it to the concept of green curricula for a sustainable future. The paper further presents an analysis of communication skills curricula in travel writing from several higher education institutions. The analysis functions as an example of good practice in the preparation of a common methodology for the inclusion of travel writing into communication skills curricula and the preparation of tasks for undergraduate and master level of education; these are also presented in the chapter.
Ključne besede: method guide, travel writing, travelers' writings, communication skills, educational programs, didactics, curricula, language
Objavljeno v DKUM: 17.11.2025; Ogledov: 0; Prenosov: 0
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2. Travel writing as an instrument of cultural heritage promotionJasna Potočnik Topler, Charlie Mansfield, Hugues Séraphin, Philipp Wassler, 2024, izvirni znanstveni članek Opis: This study contributes to the research literature through its approach to equipping tourism content creatives who are entering the professions of destination image communication with platform expertise alongside cooperation and co-creation leadership. Productive skills for travel writers and social media content producers in tourism are significant in the co-creation of sustainable tourist experiences since they are interactive and participative. The two purposes of this study are to implement and improve the dialogue journaling process as a re-usable methodology. The new 3-step processual research methodology is explained through a case study with stakeholders and project leaders in Brežice, Slovenia. The paper contributes to pragmatic tourism management concerns and practice by reporting findings from a real-world process project on cultural heritage that provides a re-usable solution.
Ključne besede: tourism development, stakeholder engagement, dialogue journaling, cooperation, co-creation, cultural heritage promotion, travel writing
Objavljeno v DKUM: 11.11.2025; Ogledov: 0; Prenosov: 1
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3. Communication in tourism : tour(ist) guides, storytelling and the DRAMMA modelJasna Potočnik Topler, Jane Webb, Vita Petek, Mateja Kregar Gliha, 2024, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: This chapter discusses the significance of communication in business growth, particularly in the context of the tourism industry and in the profession of a tour(ist) guide as tour(ist) guides are seen as key figures in tourist communication, often referred to as "spokespersons," "educators," and "entertainers." They play a significant role in conveying correct information while incorporating engaging stories and facts to enhance the tourist experience. The chapter touches the topic of storytelling that has become increasingly important in tourism as it can bridge the gap between the present, past, and future, evoking strong emotions of tourists. In addition to that, the text discusses the DRAMMA model (that emphasizes the importance of detachment recovery, autonomy, mastery, meaning, and affiliation in leisure experience) and its influence on vacation-time happiness.
Ključne besede: communication skills, tourism, tour guides, tourist guides, storytelling, DRAMMA model
Objavljeno v DKUM: 10.11.2025; Ogledov: 0; Prenosov: 0
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4. Inclusion of travel writing, movement and sign languages into university curricula : case study of SloveniaVita Petek, Jasna Potočnik Topler, 2024, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: As part of Erasmus+ project: “Active and inclusive teaching of literacy and communication skills for enhanced employment and sustainable economic growth (IN-COMM GUIDE)”, university curricula of Slovenian study programs were analyzed. For purpose of this paper, curricula at Slovenian public and private universities were analyzed. The research focused on the question of which innovative methods were used for teaching communication skills, and whether travel writing, movement, and sign languages are included. Analysis showed that there were no innovative methods included in the curricula. It was shown that among all the curricula, there is none that has as its subject travel writing. In three curricula in total, the subject of sign language was found and six analyzed curricula were related to movement. Being active was found in curricula of Faculties of Education. We can conclude that curricula on communication skills at Slovenian universities still have room for further development, innovation and improvement. This chapter of the monograph also includes interviews that were conducted with representatives from the Association of Deaf and Hard of Hearing Associations of Slovenia and Association of the Deaf and Hard of Hearing of Podravje, Maribor.
Ključne besede: curriculum, innovative methods, travel writing, movement, sign languages
Objavljeno v DKUM: 06.11.2025; Ogledov: 0; Prenosov: 1
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5. Communicating tourism destinations through travel writing : a case study on travel content research in tourism co-creationCharlie Mansfield, Zoë Roberts, Jasna Potočnik Topler, 2025, izvirni znanstveni članek Opis: This research explores the intersection of travel writing pedagogy and professional practice through the creation and analysis of a travel writing portfolio. One of the researchers compiled a portfolio of nine travel texts to test the efficacy of the aim, design, assessment (ADA) apparatus – a tool designed for planning and evaluating travel writing. The study utilised close reading techniques, drawing on established literary and semiotic theories, to analyse the portfolio and assess the role of pedagogic knowledge in professionalizing travel writing. The research highlights the importance of structured, reflective practices in producing travel texts that are both engaging and informative. Additionally, the study advances travel writing methodology by incorporating journaling into a Web 2.0 archive, offering new insights into the dialogic process between researchers and stakeholders. While the study’s limitations include a lack of comparative data, it lays the groundwork for further exploration of travel writing’s pedagogic and professional dimensions. The findings underscore the value of integrating pedagogic theory with practical application, providing a framework for future research and professionalisation of the genre.
Ključne besede: travel writing, portfolio, tourism destination, tourism development, dialogue journaling, co-creation
Objavljeno v DKUM: 16.10.2025; Ogledov: 0; Prenosov: 6
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6. Responsible hospitality : inclusive, active, greenAnu Harju-Myllyaho, Salla Jutila, Tanja Lešnik Štuhec, Mihaela Škrlj Brglez, Barbara Izlakar, Barbara Pavlakovič Farrell, Maja Gorenc Šulc, Larisa Žibert, Jasna Potočnik Topler, Marko Koščak, Tony O'Rourke, Ivana Mišković, Iva Škrbić, Sonja Mlaker Kač, Irena Gorenak, Tomi Špindler, Katja Kokot, Maja Turnšek, Milica Rančić Demir, Marjetka Rangus, Biljana Božinovski, Boštjan Brumen, 2018, znanstvena monografija Opis: Odgovorno gostoljublje: vključujoče, aktivno, zeleno. Knjiga razširja doseg turističnih študij z zagotavljanjem celovitih in temeljitih pregledov številnih vprašanj, povezanih z odgovornim razvojem turizma. Zbornik prispevkov obravnava odgovorno gostoljubnost široko in v skladu s skrbmi za družbeno, kulturno, gospodarsko in naravno okolje. S tem ponuja distinktiven in uravnotežen pregled tako teoretičnih vprašanj kot praktičnih primerov. Izhajajoč iz predpostavke, da so zaveze glede dostopnosti in socialne vključenosti ultimativni referenčni okvir za odgovoren razvoj turizma danes, zbornik v prvem delu najprej predstavlja prispevke o dostopnem turizmu in zagotavljanju socialne trajnosti turizma prek načel vključevanja vseh družbenih skupin. V kontekstu povečanega povpraševanja po vseobsegajočih in poglobljenih izkušnjah prispevki, predstavljeni v drugem delu, prispevajo k razumevanju aktivnega turizma in športnega turizma. V zadnjem delu pa avtorji prispevkov preučujejo tudi vprašanja razvoja odgovornega turizma v okviru zelenega, zdravega in lokalnega iz treh različnih perspektiv: perspektive (vedenja) turistov, lokalnih ponudnikov (storitev) in na nivoju upravljanja. Splošni cilj knjige je oblikovati vizijo gostoljubnosti, ki deluje na način, ki podpira ljudi in skupnosti, spodbuja odgovorno okoljsko potrošnjo in je družbeno vključujoč.
Ključne besede: dostopni turizem, aktivni turizem, zeleni turizem, odgovornost, lokalnost
Objavljeno v DKUM: 09.06.2025; Ogledov: 2; Prenosov: 9
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7. Brežice energy : a short guide by the students of the Faculty of Tourism of the University of Maribor, BrežiceJanko Virant, Ajda Hribar, Mateja Bezjak, Paula Trpkov, Tamara Kostov, Kim Perušek, Maja Veselko, Jerneja Smole, Maja Bot, 2018, druge monografije in druga zaključena dela Opis: Energija Brežic. Vodnik po Brežicah z naslovom Brežice Energy prinaša zgodbo o mestu Brežice, ki jo pripovedujejo študenti Fakultete za turizem Univerze v Mariboru s sedežem v Brežicah. Brošura je nastala kot del projekta v okviru ur angleškega jezika na dodiplomskem študiju turizma, združuje pa ideje, vtise, misli in napotke veliko avtorjev – študentov, ki bodo Brežice zaradi tukaj preživetih študentskih dni vedno nosili v srcu. Skozi vodnik boste imeli priložnost spoznati Brežice skozi oči mladih, ki vam hkrati svetujejo, kaj obiskati, kje so skriti brežiški kotički in nenazadnje, kaj lokalnega morate obvezno poskusiti, da boste Brežice z okolico tudi okusili. Ocvirkovka in bizeljski ajdov kolač sta le dve kulinarični posebnosti, za kateri v študentskem vodniku najdete recepta. Vodnik je avtorsko delo študentov in mentorice, opremljen z avtorskimi fotografijami študentk, ki prinaša sporočilo, da imajo Brežice, ki ležijo v Posavju, ponuditi veliko in da smo tam vsi dobrodošli.
Ključne besede: elektronske knjige
Objavljeno v DKUM: 09.06.2025; Ogledov: 2; Prenosov: 4
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8. Spoznavanje sevniške kulture in kulinarike s kolesom : strokovna monografija, nastala na osnovi Študentskega inovativnega projekta za družbeno korist 2016-2018Jasna Potočnik Topler, Andrej Lisec, Leon Abraham, Matic Bračko, Anja Govedič, Nina Menič, Vita Petek, Nina Požun, Klemen Seražin, Domen Zupan, 2018, strokovna monografija Opis: Monografija prinaša idejne rešitve, kako je v Sevnici mogoče kulturo in kulinariko spoznavati s kolesom. Naša naloga za študentski inovativni projekt je bila narediti kolesarsko pot po občini Sevnica, ki je primerna za družine z otroki in prijazna tudi do priseljeniških družin. Odločili smo se narediti dve kolesarski trasi, ki sta del kolesarske poti. Zgodovino smo predstavili preko kolarjev in vozov, ki so jih izdelovali. Pot smo povezali tudi z baronom Mosconom, ki je v preteklosti živel na sevniškem gradu. Da smo v pot vključili tudi aktualne dogodke, pa smo povezali kraj tudi z ameriško prvo damo. Predstavili smo obe trasi, in sicer s fotografijami, kje potekata, in opisi ponudnikov, ki jih zajemata. Prvo kolesarsko pot smo poimenovali Mali voz in poteka po 16,5 km. Zajema sedem turističnih točk, med katerimi so naravne in kulturne znamenitosti, povezane s turističnimi ponudniki z lokalno hrano in pijačo. Druga kolesarska trasa je Veliki voz na 34,8 km in prav tako povezuje sedem točk. Med njimi so kozolec, grad, kapela ter tudi gostinski ponudniki. Da smo poti naredili zanimivejši otrokom, pa smo ju povezali še z zgodbama in jima dodali štampiljke, ki jih otroci zbirajo pri omenjenih točkah ob poti.
Ključne besede: družbena korist, inovativni projekti, kolesarjenje, Sevnica, Slovenija
Objavljeno v DKUM: 09.06.2025; Ogledov: 0; Prenosov: 6
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10. Reprezentacija vinskega turizma v filmih : diplomsko delo univerzitetnega študijaNikola Mahnić, 2024, diplomsko delo Opis: Diplomsko delo je sestavljeno iz dveh delov. Prvi del obsega teorijo obravnavne teme, drugi del opisuje našo raziskavo. V teoretičnem delu smo opisali vinski turizem in vinskega turista. Prav tako smo s pomočjo sodobnejših virov opredelili vinski turizem v Sloveniji ter izpostavili nekaj primerov promocije in komuniciranja vinskega turizma v filmih. V raziskovalnem delu smo analizirali filma Stranpota (Sideways) in Vinsko deželo (Wine Country). Izbrali smo si prizore, v katerih smo zaznali povezavo z vinskim turizmom. Nato smo razpravljali, ali je reprezentacija vinskega turizma v filmih učinkovita promocijska strategija za Slovenijo. Odkrili smo, da je filmski turizem lahko zelo učinkovit za promocijo turizma le v določenih primerih in da je potrebno upoštevati razvitost turistične ponudbe destinacije, ki bi jo želeli promovirati. Spoznali smo tudi prednosti in slabosti, ki jih takšna promocija prinaša.
Ključne besede: Vinski turizem, vinski turist, filmski turizem, reprezentacija, promocija
Objavljeno v DKUM: 22.10.2024; Ogledov: 0; Prenosov: 45
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