Iskanje po katalogu digitalne knjižnice

Opis: This thesis examines digital fashion marketing in the metaverse, with a particular focus on visual presentation through virtual reality. The theoretical section defines the metaverse, digital fashion, and the role of immersive technologies in marketing. Special attention is given to avatars, virtual fashion shows, NFTs, and consumer engagement. The practical section involves designing a 3D fashion model in Blender, implementing it in Unity, and presenting it in a VR environment using Meta Quest Pro. The project demonstrates a proof of concept for virtual fashion runway experiences, highlighting both the potential and the limitations of using VR for marketing communication.
Ključne besede: metaverse, digital fashion, virtual reality, marketing
Objavljeno v DKUM: 15.10.2025; Ogledov: 0; Prenosov: 4
Celotno besedilo (2,01 MB)