1. Slow tourism in the post-Covid era : the case of MontenegroIvona Jovanović, Jasna Potočnik Topler, 2022, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: This chapter explores slow tourism as a sustainable tourism concept with the potential for slow tourism offers in Montenegro. Namely, the post-Covid tourist faces an accelerated pace of life and often a stressful daily routine. They need relaxation and a vacation that cannot be found in the tourist offers containing lots of sightseeing tours in as short a time as possible. Accordingly, a new concept of travel has been developing in recent years, especially after the Covid-19 pandemic, one which promotes relaxation and "deep" exploration of the tourist destination - slow tourism. The slow tourist is usually not attracted to the established routes and ready tourist products. Instead, the focus is placed on traveling to the destination, using slow means of transportation, as well as on avoiding large hotels. Slow tourists are trying to get to know the local culture and establish contacts with the locals. Montenegro enables all that.
Ključne besede: post-Covid era, slow tourism, sustainability, culture, Montenegro
Objavljeno v DKUM: 22.02.2024; Ogledov: 258; Prenosov: 20
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2. Literary tourism : the role of Russian 19th century travel literature in the positioning of the smallest European royal capital - CetinjeAndriela Vitić-Ćetković, Ivona Jovanović, Jasna Potočnik Topler, 2020, izvirni znanstveni članek Opis: Increasing competition on the global tourism market forces numerous tourist destinations to create a specific image and diversify their offers through innovative and sustainable tourism products. In view of this, there is a range of possibilities for utilizing historical resources, tangible and intangible cultural heritage, including travel literature, which has not been considered in Montenegro thus far in the context of potentials for enhancing the tourist offer. This paper is focusing on the research of travel literature by 19th century authors from Russia who wrote about Cetinje and Montenegro, as well as the possibilities of creating a destination image and diversified experience for specific market niches, primarily the tourists from Russia who have been among the most numerous in Montenegro. The expected outcome of the research is to point out the importance of valorisation of Russian traveler literature in the context of creating a destination image. Considering the negative propaganda of a part of the media in Russia when Montenegro entered NATO in 2017, it is expected that this Balkan and Adriatic country, whose primary business is tourism, will have to identify and acquire state-of-the-art modalities for attracting new target segments from the Russian Federation. In this paper, literary tourism with the concepts of town - museum, town of books and storytelling, as marketing communications tools, are proposed to promote the revival and valorization of historical events, historical figures and Cetinje's former image in the positioning of the tourism destination, also in the conte xt of sustainable tourism development.
Ključne besede: travel literature, literary tourism, heritage, destination image, destination positioning, storytelling, Monte Negro, Cetinje
Objavljeno v DKUM: 26.01.2024; Ogledov: 235; Prenosov: 6
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3. The contribution of first teachers of French at Petrović’s court to the transformation of society and the affirmation of Montenegro in EuropeIvona Jovanović, Jasna Potočnik Topler, 2022, izvirni znanstveni članek Opis: The paper explores the role and contribution of the first foreign teachers of French in Montenegro, to their students/rulers – last three sovereigns of the Petrović-Njegoš dynasty, to Montenegrin society as a whole and to the affirmation of Montenegro in Europe. The paper chronologically relates to the period of rule of Petar II Petrović- Njegoš, Danilo I and Nikola I, to whom the aforementioned Romance language instructors did not transfer merely a knowledge of language, but also much other substance formed from different views and perspectives on the world, thus contributing to the emancipation of Montenegrin society. Through their efforts to modernise Montenegro and strengthen its sovereignty, as well as their publications and political engagement during events critical to Montenegrin history, they contributed to its reputation and popularisation throughout Europe. The research is based on facts found by studying archive and library materials, and on analysis of periodical publications, travel writings, and documents of a memoir/autobiographical character, which significantly contributes to the originality of the article, where the conclusions of the new analysis are presented and represent a significant contribution to the findings published so far
Ključne besede: Montenegro, 19th century, Montenegrin rulers, teachers of French, travel writing, autoethnography, branding
Objavljeno v DKUM: 17.01.2024; Ogledov: 287; Prenosov: 9
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