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1.
Small and medium-sized enterprises in the digital age : understanding characteristics and essential demands
Barbara Bradač Hojnik, Ivona Huđek, 2023, izvirni znanstveni članek

Opis: The article explores the implementation of digital technology in small and medium-sized Slovenian enterprises (SMEs), with a focus on understanding existing trends, obstacles, and necessary support measures during their digitalization progress. The surveyed companies mainly rely on conventional technologies like websites and teamwork platforms, emphasizing the significance of strong online communication and presence in the modern business world. The adoption of advanced technologies such as blockchain is limited due to the perceived complexity and relevance to specific sectors. This study uses variance analysis to identify potential differences in the digitalization challenges faced by companies of different sizes. The results indicate that small companies face different financial constraints and require more differentiated support mechanisms than their larger counterparts, with a particular focus on improving digital competencies among employees. Despite obtaining enhancements such as elevated operational standards and uninterrupted telecommuting via digitalization, companies still face challenges of differentiation and organizational culture change. The study emphasizes the importance of recognizing and addressing the different challenges and support needs of different-sized companies to promote comprehensive progress in digital transformation. Our findings provide important insights for policymakers, industry stakeholders, and SMEs to formulate comprehensive strategies and policies that effectively address the diverse needs and challenges of the digital transformation landscape.
Ključne besede: digital transformation, digital technology adoption, small and medium-sized enterprises (SMEs), digitalization challenges, digitalization support
Objavljeno v DKUM: 11.04.2024; Ogledov: 46; Prenosov: 1
.pdf Celotno besedilo (502,33 KB)
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2.
Prihodnost samozaposlovanja: trendi, izzivi in priložnosti v gig ekonomiji
Matevž Antloga, 2023, diplomsko delo

Opis: Samozaposlovanje se v zadnjem času izkazuje kot vse bolj privlačna alternativa klasičnim oblikam zaposlitve. Samozaposlitev ali tako imenovano samostojno podjetništvo omogoča inovativnim posameznikom priložnost, da sledijo svoji želji po neodvisnosti ter uresničujejo svoje podjetniške vizije. Uspeh pri delu pa od njih zahteva spretnosti na različnih področjih, za katere morda niso specializirani. V okviru diplomskega dela smo analizirali raznolike oblike samozaposlitve, razčlenili prednosti, ki spremljajo to obliko del, ter predstavili stanje, samozaposlenosti v Evropski uniji. Posebej je treba poudariti, da se številni posamezniki, ki delujejo kot samozaposleni, vse bolj vključujejo v gig ekonomijo. Gig ekonomija predstavlja gospodarstvo, v katerem sodelujejo posamezniki, ki se ukvarjajo z izvajanjem kratkoročnih in začasnih nalog. Gig delavci delo ali projekte, ki jih želijo opravljati, najdejo preko različnih platform, na katerih se povezujejo z naročniki, ki potrebujejo določene storitve. Na ta način lahko gig delavci sprejemajo različna dela in ponudbe, ki ustrezajo njihovim znanjem. To jim ponuja veliko fleksibilnosti, saj lahko dela, ki jih bodo opravili, razporedijo po lastnih željah. Z različnimi deli pa pridobivajo tudi znanja in izkušnje, ki jim lahko pomagajo pri nadaljnji podjetniški poti. Na podlagi sekundarnih podatkov smo predstavili trende izzive in priložnosti, ki jih prinaša gig ekonomija. Prav tako smo opisali različne platforme in vrste del, v katere se lahko vključujejo gig delavci. V aplikativnem delu raziskave smo izvedli anketo, v katero smo vključili gig delavce iz Slovenije. Namen raziskave je bil raziskati trenutno stanje gig ekonomije v Sloveniji. Z anketnim vprašalnikom smo raziskali različne vidike del, ki jih izvajajo gig delavci. Preučili smo njihovo stopnjo zadovoljstvo s tovrstnim delom ter analizirali trende, izzive in priložnosti, ki se pojavljajo. Pridobili smo vpogled v številne pozitivne vidike, ki jih prinaša gig ekonomija, ko sta fleksibilnost in lasten nadzor. Hkrati smo identificirali tudi nekatere izzive, s katerimi se soočajo gig delavci v Sloveniji, med njimi povečano konkurenco, nepredvidljivost prihodka in pomanjkanje socialnih ugodnosti. Ugotovili smo, da bo imel tehnološki napredek ključno vlogo pri oblikovanju gig ekonomij v prihodnosti.
Ključne besede: samozaposlovanje, samozaposleni, samostojno podjetništvo, mikropodjetništvo, gig ekonomija, gig delavci
Objavljeno v DKUM: 27.10.2023; Ogledov: 298; Prenosov: 40
.pdf Celotno besedilo (2,49 MB)

3.
Entrepreneurship vs. freelancing : whatʹs the difference?
Ivona Huđek, Polona Tominc, Karin Širec, 2020, pregledni znanstveni članek

Objavljeno v DKUM: 31.08.2023; Ogledov: 248; Prenosov: 46
.pdf Celotno besedilo (801,49 KB)
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4.
The emergence of gig economy under the impact of digitalization - model of the success factors of freelancers
Ivona Huđek, 2022, doktorska disertacija

Opis: This dissertation examines the emergence of the gig economy under the impact of digitalisation, focusing on one alternative form of work – freelancing. Over the past two decades, new and contemporary occupational concepts have emerged in the context of technological advances and the reorganisation of employment relationships in the wake of digitalisation. Technology has enabled many things to be done online or remotely, and for work to be broken down into smaller components in the form of projects. Scholars explain that the most important innovations influenced by digitalisation are the development of new business models characterised by less dependence on physical elements or dematerialisation of processes, as seen in the “gig economy”. In the gig economy, very short-term tasks or projects within specific activities are performed by individual self-employed workers, usually coordinated through online platforms or applications. As a result, many workers are able to complete tasks in a more efficient and fragmented manner. Unlike traditional careers characterised by hierarchical advancement, organisational career management, and low mobility, many individuals are also becoming more mobile and self-directed in their careers. As a result of these developments, new work arrangements have emerged that are taking up an increasingly large share of the labour market in major economies (such as the US and UK), heightening concerns about how workers are classified and raising questions about entrepreneurship, future career development, work-life balance, employment law frameworks, and social protections. These flexible work arrangements are often referred to as alternative and are performed by independent contractors, known as freelancers. Therefore, the dissertation was carried out to examine this alternative form of work at the national level in Slovenia, and explore the issue of career satisfaction, and specifically whether freelance work allows fulfilment through project work. In this dissertation, a freelancer refers to a self-employed individual without employees who is responsible for paying their own taxes and welfare contributions, works on projects for multiple clients, and works remotely, usually from home. The development of the research model for the purposes of this dissertation is based on Van den Born and Van Witteloostuijn’s (2013) freelancer success model, which is based on the intelligent career framework that consists of three interrelated variables: knowing why, knowing how, and knowing who. The ‘knowing why’ variable mainly reflects our personality traits and motivation. The ‘knowing how’ variable reflects human capital, while the ‘knowing who’ variable reflects social capital inside and outside the workplace (Parker & Arthur, 2004). However, the external environment is missing in this model. Therefore, the dissertation also included the external part, i.e. the external environment consisting of the characteristics of the entrepreneurial ecosystem: government programs, cultural and social norms, legal system support, and digital support. As Slovenia and other EU member states are implementing national strategies for digital transformation, this dissertation provides insight into freelancers in Slovenia and their perceptions of certain aspects of external environmental factors, which may be helpful in evaluating current digital strategies and future policy proposals and decisions. Therefore, the main objective of the dissertation was to test a conceptual model that links multidimensional variables that influence the perceived success of freelancers based on a review of the literature and empirical research, and thus to learn certain specific characteristics of the group of entrepreneurial, self-employed individuals known as freelancers, and to determine the extent to which personality traits, human and social capital, and motivation of the individual, as well as a supportive environment (entrepreneurial ecosystem),
Ključne besede: digitalisation, gig economy, freelancers, predictors of success, structural model equation
Objavljeno v DKUM: 14.11.2022; Ogledov: 892; Prenosov: 161
.pdf Celotno besedilo (5,99 MB)

5.
Podjetniška demografija in značilnosti digitalizacije malih in srednje velikih podjetij : Slovenski podjetniški observatorij 2021
Barbara Bradač Hojnik, Ivona Huđek, Dijana Močnik, 2022

Opis: V prvem delu monografije smo proučevali temeljno poslovno demografijo slovenskih podjetij in jo primerjali z evropsko. Namen tega dela je, da dobimo temeljno sliko o slovenskih podjetjih in razumemo, kako je slovensko podjetništvo umeščeno v evropsko. Analizirali smo ključne značilnosti slovenskih gospodarskih družb in samostojnih podjetnikov, ki so se leta 2020 ukvarjali s podjetniškimi aktivnostmi in so bili razvrščeni v vse dejavnosti SKD. V drugem delu raziskave smo proučevali značilnosti digitalizacije z vidika gospodarstva. Osredotočili smo se predvsem na vidik malih in srednje velikih podjetij, saj le-ta potrebujejo največ podpore in spodbud za uspešno izvedbo digitalizacije. Najprej smo podali pregled značilnosti procesa digitalizacije, njegov vpliv na podjetja ter značilnosti digitalnih strategij in strateške podpore digitalizaciji na ravni Evropske unije in Slovenije ter pregled uvrstitve Slovenije na različnih lestvicah, ki merijo digitalizacijo. Nato smo analizirali rezultate primarne raziskave, ki smo jo izvedli med slovenskimi podjetji in podpornim okoljem za podjetništvo.
Ključne besede: gospodarske družbe, samostojni podjetniki, kazalniki finančne uspešnosti, digitalizacija, strategije in politike, mala in srednje velika podjetja, empirična analiza
Objavljeno v DKUM: 25.04.2022; Ogledov: 946; Prenosov: 94
.pdf Celotno besedilo (7,96 MB)
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