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1.
The mediating role of logistics 4.0 capability on therelationship between e-commerce marketing andfirm performance
Gözde Yanginlar, Mustafa Emre Civelek, Ihsan Bahçeci, Matevž Obrecht, 2024, izvirni znanstveni članek

Opis: This study aims to determine whether e-commerce marketing capability impacts firm performance and what role logistics 4.0 plays in this relationship. Based on the literature and grounded on dynamic capability theory we develop a theoretical framework in which logistics 4.0 capability plays a mediating role in the relationship between e-commerce marketing and firm performance. Our hypotheses are tested using survey data from 553 respondents working in the logistics, textiles, white goods, and electronics sectors. The data is analyzed using structural equation modeling. Empirical results show that e-commerce marketing positively impacts firm performance and logistics 4.0 capability is mediating in this relationship. Logistics 4.0 capability enhances firm performance by improving on-time deliveries and increasing the efficiency of supply chain processes. Our results highlight the importance of investing in Logistics 4.0 capability including talent, managerial, and technical resources to improve the benefits the firm is getting from e-commerce marketing. Logistics 4.0's capability enhances e-commerce marketing's impact on firm performance by increasing on-time deliveries, efficiency, flexibility, quality, and responsiveness to customers, and improving the ability to build enterprise agility. This study contributes to firm performance literature by identifying the mediating role Logistics 4.0 plays in the relationship between ecommerce marketing and performance
Ključne besede: logistics 4.0 capability, e-commerce marketing capability, firm performance, dynamic capability
Objavljeno v DKUM: 09.08.2024; Ogledov: 91; Prenosov: 14
.pdf Celotno besedilo (609,96 KB)

2.
Logistics aspect of organizational culture and normative commitment in electric energy supply chain
Sebastjan Lazar, Vojko Potočan, Sonja Mlaker Kač, Gözde Yanginlar, Dorota Klimecka-Tatar, Matevž Obrecht, 2022, izvirni znanstveni članek

Opis: Companies are increasingly aware that employees are an important factor in success, so they pay more and more attention to them. Because of that, organizational culture and normative commitment are also included as ex-tremely important factors. The research includes a systematic and comprehensive review of the literature and at the same time obtaining and analysing data from practice through a survey. The research focuses on employees from the logistics departments in the supply chain of electronic component production and supply. Group of com-panies across Europe were included in the survey (Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Re-public, Germany, Hungary, Latvia, Lithuania, North Macedonia, Poland, Romania, Russia, Serbia, Slovenia and Ukraine). The research demonstrates the realization that the types of classification of organizational culture have different effects on direct and indirect normative commitment. Gender differences were also found. The re-search-based on the calculated average mean values shows the classifications of organizational culture and nor-mative commitment. The latter follows the organizational culture with minor deviations. The order of classifica-tion of organizational culture follows the current economic situation, where according to the studied criteria, the first is a culture of the market. The research shows that men’s rate of normative commitment is better than wom-en's, while in organizational culture the situation is exactly the opposite. One of the most significant findings is based on the Pearson correlation coefficient with the SPSS program was found that, according to the classifica-tion, Hierarchy culture has a positive effect on indirect normative commitment.
Ključne besede: organizational culture, commitment, normative commitment, logistics, supply chain, environmental management, ISO 14001
Objavljeno v DKUM: 26.06.2024; Ogledov: 161; Prenosov: 18
.pdf Celotno besedilo (635,71 KB)
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