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Analysis of public relations in an international non-profit organisation: example organisation Board of European Students of TechnologyDominik Ivančan, 2017, diplomsko delo
Opis: This thesis aims to analyse the state of public relations inside an international student organisation, namely the “Board of European Students of Technology”, while also providing a communications strategy based on the performed analysis. In it, we research the theory behind public relations, strategic communication, branding and marketing, which we then use to perform said analysis and create a communication strategy proposal. We explore terms such as strategic communication, public relations, and the public, along with the internal and external environment of the organisation. In order to create an efficient strategy, we also define terms such as goals, objectives and actions – and use them accordingly.
Ključne besede: public relations, strategic communication, analysis, student organisation
Objavljeno v DKUM: 24.10.2017; Ogledov: 1556; Prenosov: 116
Celotno besedilo (1,17 MB)
