Iskanje po katalogu digitalne knjižnice

Opis: With the emergence of social media, customer relationship management has undergone noticeable changes and gained a great deal of attention from researchers and practitioners in recent years. In this paper, we provide additional insights into how intensively business-to-customer micro, small and medium-sized enterprises adopt social customer relationship management. Based on the literature review and insights from interviews with six micro, small and medium-sized enterprise owners/managers, we developed a conceptual research model that integrates the antecedents, intensity of social customer relationship management adoption, and performance outcomes. For the intensity of social customer relationship management adoption, we applied process-based conceptualization consisting of the customer engagement process and customer data management process. Then we empirically tested a conceptual research model by using data collected in a survey of 119 micro, small and medium-sized enterprises in Slovenia. We found that not all antecedents are equally relevant to both processes of the intensity of social customer relationship management adoption. Additionally, we found that the intensity of social customer relationship management adoption has a positive effect on customer relationship performance. Based on these findings, we provide recommendations for further research and offer practical implications for micro, small and medium-sized enterprises considering social customer relationship management adoption.
Ključne besede: social customer relationship management adoption, adoption intensity, antecedent, performance, micro, small and medium-sized enterprises
Objavljeno v DKUM: 11.03.2025; Ogledov: 0; Prenosov: 3
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Opis: Magistrsko delo "Digitalna preobrazba v srednje velikem podjetju" preučuje vpliv digitalne preobrazbe na podjetje, ki se ukvarja s trgovino in večkanalnim poslovanjem s kupci v Srednji in Vzhodni Evropi. Osredotoča se na analizo organiziranosti informacijskega oddelka ter njegove vloge pri doseganju strateških ciljev podjetja skozi digitalno preobrazbo. Naloga izpostavlja vpliv sodobnih sprememb in izzivov na poslovni svet, še posebej po izbruhu pandemije Covid-19. Predstavi prilagoditev poslovne in IT strategije podjetja, vključno z uvedbo hibridnega dela in novih tehnologij. Teoretični del se posveča definiciji digitalne preobrazbe, njenemu pomenu, koristim in ključnim izzivom. Predstavi metodologijo in orodja za oceno stopnje zrelosti digitalne preobrazbe. Empirični del analizira organiziranost informacijskega oddelka, pregleda digitalno strategijo podjetja in implementacijo digitalne preobrazbe. Za oceno napredka se uporabi orodje za merjenje zrelosti. Zaključek ugotavlja napredek podjetja v digitalni preobrazbi, vendar izpostavi nekatere nezadovoljivosti in potrebo po prilagoditvah strategije. Predstavi predloge za izboljšave in kritično oceno uporabljenega orodja. Naloga prispeva k razumevanju vpliva digitalne preobrazbe v srednje velikih podjetjih ter k smernicam za uspešno implementacijo in spremljanje digitalnih strategij v prihodnosti.
Ključne besede: Digitalna preobrazba, digitalna strategija, digitalna zrelost podjetja, avtomatizacija procesov, večkriterijski model.
Objavljeno v DKUM: 28.01.2025; Ogledov: 0; Prenosov: 33
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Opis: An extremely dynamic and fast-moving environment is pushing enterprises to continuous innovation and change. Managing sustainability in a digitalized environment seems to be of central importance for policy makers, as information technologies (IT), in combination with sustainability objectives, offer a wide range of opportunities for positive change. Through a systematic literature review and the application of automated content analysis, this study aims to provide insights into the latest research in the interdisciplinary field of sustainable business models and information systems. The results of the analysis, combined with a researcher’s perspective, suggest that IT, which can be used to achieve sustainability objectives, are already in place and have an infinite number of potential implications in the future. The results suggest that positive economic, social, and environmental changes can be achieved by using IT as long as they are used to identify unsustainable actions and enable positive change. The analysis of research trends revealed a discrepancy between the research in the European Union and the rest of the world and pointed to several avenues for future research.
Ključne besede: information technology, enterprise, business model, sustainability, business sustainability, sustainable business model, IT, IS, BM, SBM
Objavljeno v DKUM: 11.12.2024; Ogledov: 0; Prenosov: 7
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Opis: Diplomsko delo se osredotoča na raziskovanje trajnostne in digitalne zrelosti javnega zavoda Cene Štupar – Center za izobraževanje Ljubljana (v nadaljevanju Cene Štupar – CILJ). Namen raziskave je oceniti trenutno stanje trajnostnih in digitalnih praks v zavodu ter podati konkretne predloge za izboljšave. V ta namen so bile uporabljene različne metode, vključno z analizo obstoječega stanja, pregledom relevantne literature, primerjavo z dobrimi praksami ter ocenjevanjem zrelosti s pomočjo specifičnih ocenjevalnih orodij. Rezultati raziskave kažejo, da zavod že izvaja nekatere trajnostne in digitalne ukrepe, vendar je še vedno prostor za izboljšave. Predlagani so bili ukrepi za razvoj celovite okoljske strategije, krepitev digitalnih veščin med zaposlenimi, povečanje transparentnosti v upravljanju zavoda ter optimizacijo digitalnih rešitev. Priporočila so usmerjena v izboljšanje energetske učinkovitosti, zmanjšanje okoljskega odtisa, izboljšanje digitalnih kompetenc ter povečanje učinkovitosti izobraževalnih in upravnih procesov. Zaključki raziskave poudarjajo pomembnost trajnostne digitalizacije kot ključnega elementa za dosego dolgoročne uspešnosti in družbene odgovornosti v javnem sektorju.
Ključne besede: trajnostni razvoj, digitalna preobrazba, javni zavod, digitalna zrelost, trajnostna digitalizacija
Objavljeno v DKUM: 15.11.2024; Ogledov: 0; Prenosov: 13
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Opis: Small and medium-sized enterprises (SMEs) need to keep pace with large enterprises, thus they need to digitally transform. Since they usually lack resources (budget, knowledge, and time) many countries have their support environment to help SMEs in this endeavor. To be able to ensure the right kinds of support, it is crucial to assess the digital maturity of an enterprise. There are many models and assessment tools for digital maturity, however, they are either theoretical models, partial, vendor oriented, or suited for large enterprises. In this paper, we address the problem of assessing digital maturity for SMEs. For this purpose, we developed a multi-attribute model for assessment of the digital maturity of an SME. We followed the design science research approach, where the multi-attribute model is considered as an IT artifact. Within the design cycle, the decision expert (DEX) methodology of a broader multi-attribute decision making methodologies was applied. The developed model was validated by a group of experts and upgraded according to their feedback and finally evaluated on seven real-life cases. Results show that the model can be used in real business situations.
Ključne besede: digital transformation, digital maturity assessment, multi-attribute model, small and medium-sized enterprises
Objavljeno v DKUM: 07.08.2024; Ogledov: 108; Prenosov: 18
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