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1.
ANALIZA DVEH JAVNIH GOVOROV PO TEORIJI VREDNOTENJA JEZIKA
Antonija Pavlovič, 2011, diplomsko delo

Opis: Diplomska naloga z naslovom Analiza javnih govorov po Teoriji vrednotenja jezika, se prične s poglavjem o retoriki in nadaljuje s predstavitvijo zelo mlade, še razvijajoče se teorije, Teorije vrednotenja jezika. Praktični del te diplome predstavljajo: identifikacija, analiza in razprava retoričnih figur, uporaba in učinkovitost le-teh v govorih, katerih namen je, da prepričajo ljudi. Poglobljena raziskava govorov kaže temeljno ideološko in namensko ozadje Tonya Blaira in princese Diane. Z namenom, da odkrijemo razne elemente oblik prepričljivosti in vrednotenja jezika, smo uporabili okvir Teorije jezika vrednotenja avtorjev Martin in White, ki predstavlja jedro diplomskega dela. Opravljena je bila tudi primerjava obeh govorov, ki je pokazala podobnosti in razlike med njima.
Ključne besede: Ključne besede: govor, teorija vrednotenja jezika, retorične figure, prepričljivost
Objavljeno: 07.07.2011; Ogledov: 1921; Prenosov: 186
.pdf Celotno besedilo (619,18 KB)

2.
JEZIK BRITANSKIH REKLAMNIH OGLASOV: DRUŽBENI IN KULTURNI VIDIKI MODELA JEZIKA VREDNOTENJ
Agata Križan, 2015, doktorska disertacija

Opis: Reklamni oglasi so sestavni in nepogrešljiv del družbe. Kot medijska besedila, ki naslavljajo množice, imajo velik vpliv na družbo. S tem, ko vstopajo v zasebni svet potencialnega potrošnika, tudi odsevajo in predpisujejo vrednote in norme skozi jezik, ki ga uporabljajo, ne samo obveščajo, kaj je novega na tržišču. Cilj te doktorske disertacije je raziskati in opisati pojavnost in rabo jezika vrednotenj v britanskih reklamnih oglasih, ki naslavljajo predvsem ženske, in njegov družbeni učinek s pomočjo modela jezika vrednotenj, ki sta ga razvila Martin in White (2005), kot analitičnega sredstva. Jezik vrednotenj je eden od treh diskurzno-semantičnih virov, ki ustvarjajo medosebne pomene. Razdeljen je na tri kategorije/sisteme – odnos, stopnjevanje odnosov in vključenost. Odnos zajema vire za izražanje čustev, za vrednotenje obnašanja (za izražanje sodb) in vire za vrednotenje stvari. Odnosi so lahko izraženi neposredno in posredno, imajo pozitiven ali negativen status ter so lahko stopnjevani. Pri vključenosti gre za vire v izjavah, s katerimi avtorji/pisci (besedilni glasovi) izrazijo svoj položaj do drugih trditev in mnenj v smislu sprejemanja ali zavračanja oziroma dopuščanja in nedopuščanja alternativnih mnenj (glasov). Glavni cilj disertacije je prepoznati in analizirati vse neposredne in posredne odnose, njihove tarče in status v njih, načine stopnjevanja odnosov, načine vključenosti, leksikalno-slovnične izvršitelje neposrednih odnosov ter vire izjav v vsakem reklamnem oglasu. Analitični del disertacije zajema kvantitativno in kvalitativno raziskovalno metodo. Izračunani so povprečni deleži posameznih kategorij jezika vrednotenj in njihovih podkategorij, tarč odnosov, pozitivnega in negativnega statusa v odnosih ter leksikalno-slovničnih izvršiteljev neposrednih odnosov za 200 reklamnih oglasov na osnovi predhodno pridobljenih podatkov za vsak reklamni oglas posebej, čemur sledijo interpretacija rezultatov, opis in razlaga o značilnostih in posebnostih izbranega jezika vrednotenj. To daje vpogled v pogostnost pojavljanja jezika vrednotenj, njegovo manifestacijo in preference pri izboru jezika vrednotenj kot tudi vpogled v sistem vrednot. Raziskava je narejena znotraj teoretičnega okvira sistemskega funkcijskega jezikoslovja, ki opisuje jezik kot družbeno prakso, pri čemer je jezikovni izbor odvisen od funkcij, ki jih človek/besedilo želi izpolniti. Na ta način igra kontekst pomembno vlogo pri analizi jezika in torej pri analizi jezika vrednotenj. Z upoštevanjem sobesedila, konteksta in kreativnega jezika (npr. izpusti, kratki stavki, besedne igre, metafore) reklamnih oglasov disertacija prikaže tudi nekatere pomembne načine prepoznavanja odnosov in tarč ter posledično vrednot z osredotočanjem na druge lingvistične in druge vire kot tudi na vzajemno delovanje kategorij znotraj jezika vrednotenj in njihovo povezavo z drugimi elementi. Disertacija prav tako osvetli nekatere pomembne pragmatične namene rabe stopnjevanja in vključenosti.
Ključne besede: jezik vrednotenj, britanski reklamni oglasi, semantično-diskurzni vir, odnos, stopnjevanje, vključenost, družbeni učinek
Objavljeno: 29.08.2016; Ogledov: 685; Prenosov: 64
.pdf Celotno besedilo (3,27 MB)

3.
The Language of Appraisals in Articles About Ice Hockey
Janja Sterle, 2019, magistrsko delo

Opis: Media articles, regardless of the media in which they are published (e.g. news, a report, a notification), are generally expected to be characterized by balance and objectivity as one of their most important and identifiable characteristics. However, the results of the analysis show that this is not entirely true for the articles about ice hockey analysed in this thesis. Thus, the presence of a certain degree of subjectivity has been determined. In the thesis, the article was considered objective when the writer wrote about the facts and data that could be checked and did not reveal his/her emotions, presence or opinion. At the same time, the article was considered subjective when the writer was present in the article in a way that s/he revealed his/her emotions or s/he evaluated what was going on and/or the hockey players. For the analysis, the appraisal model developed in 2005 by Martin and White was used because it turned out to be the most useful as their appraisal categories (graduation, engagement, and attitude) cover all lexical choices, with which one shows his/her attitude or engagement or graduates something. Appraisal can be a single word or a phrase that indirectly/implicitly or directly/explicitly expresses one’s opinion, judgement, or engagement. According to the Longman Dictionary of Contemporary English (LDOCE), appraisal is “a statement or opinion judging the worth, value, or condition of something” (https://www.ldoceonline.com/dictionary/appraisal), while the Oxford Advanced Learner’s Dictionary (OALD, 8th Edition) defines it as “a judgement of the value, performance or nature of sb/sth” (OALD 2010: 62). The analysis of the articles was carried out with Computer Assisted Text Markup and Analysis (CATMA) platform. Objectives of the thesis were to research the differences in the use of appraisals in the articles that describe the same event, i.e. the ice hockey match. Thus, it was researched how the author’s presence and engagement were reflected through appraisal, and how much of subjectivity was present in the articles that were supposed to be objective. Next, I was interested in how the writer is positioned in the articles which report about the winning team, and how in the articles reporting about the losing team. Finally, it was researched which types of appraisal were used in three articles which report about the same match and were published on the official web sites of Los Angeles Kings and Colorado Avalanche, and in the article that was published in a neutral web media FOX Sports. The results showed that the articles that were published on the official web sites of the teams tended to be more subjective as numerous instances of the writer’s presence and engagement were found. On the other hand, the article from the neutral web site turned out to be the most objective and unbiased, even though some instances of the writer’s presence and engagement were found as well.
Ključne besede: appraisal system, appraisals, ice hockey, graduation, engagement, attitude.
Objavljeno: 06.06.2019; Ogledov: 239; Prenosov: 37
.pdf Celotno besedilo (2,56 MB)

4.
The persuasive role of appraisals in two British advertisements
Agata Križan, 2009, izvirni znanstveni članek

Opis: This paper focuses on a comparison of two written advertisements for health products in terms of the attitudinal references and dialogistic positioning created by both texts, which contribute to their persuasive style. For this purpose, the appraisal framework developed by Martin (2000, 2005) and White (2000, 2005) is applied analytically to both texts to decode explicit and/or implicit attitudinal values, their amplification and sources. The analysis of primarily semantically oriented appraisals, and their co-patterning and transformations, tracks the way in which the language in both advertisements evaluates, adopts stances, construes social roles and relationships from a dialogic perspective. This perspective is based on the Bakhtin/Vološinov view of verbal and written communication, of how language operates rhetorically to influence the beliefs, attitudes and expectations of the addressed readership. As a resource of interpersonal meanings, appraisal values, especially implicit ones, are frequently triggered by or attached to experiential meanings which encode the experience of reality. Therefore, the analysis of the appraisals in this paper coincides with the analysis of transitivity to track the participants, processes and circumstances. Crossreferences within the field of logico-semantic relations between sentences and clauses are made to reveal potential tokens of appraisals.
Ključne besede: jezikoslovje, stilistika, oglasi, jezik oglasov, pisni oglasi, prehodnost, prepričljivost, logično-semantični odnosi
Objavljeno: 10.07.2015; Ogledov: 337; Prenosov: 27
URL Povezava na celotno besedilo

5.
The language of appraisal in British advertisements
Agata Križan, 2016, izvirni znanstveni članek

Opis: The article explores the occurrence and frequency of use of attitudinal judgement in British advertisement texts. Judgement, as one of the main attitudinal categories in the discourse-semantic appraisal model (Martin and White 2005), is concerned with the evaluation of human character and behaviour. The article focuses on the judgement categories of capability and propriety, as the research described concludes that they are the most frequently occurring of the judgement categories. Some typical instances encoding capability and propriety are discussed in terms of explicit and implicit manifestation. The article demonstrates that capability and propriety often participate in attitudinal double-coding due to the brevity of advertising texts and the creativity of advertising language. Capability and propriety are strongly socially motivated: they impose values upon the potential consumer, and hence upon society, and through them create social roles for the participants in the advertising interaction.
Ključne besede: advertisements, interpersonal meaning, appraisal, judgement, capability, propriety, attitudinal double-coding
Objavljeno: 16.05.2017; Ogledov: 286; Prenosov: 62
.pdf Celotno besedilo (386,30 KB)
Gradivo ima več datotek! Več...

6.
The language in British and Slovene football anthems
Agata Križan, 2016, izvirni znanstveni članek

Opis: Football is probably the world's most popular game, with a huge number of fans. There are numerous ways in which football fans express dedication to their club and the feelings they have for their team, for example, wearing certain colours, waving banners and flags, and singing. Football anthems are nothing new for football fans, and many clubs have a long-established tradition of them. In this paper, I will address and compare the language in some popular British and Slovene football anthems, and attempt to explain its contribution to the creation of fan identity, to the fans' sense of belonging, unity, and motivation. The linguistic analysis identities the linguistic resources used in football anthems to express attitudes, form bonds and create identities.
Ključne besede: attitudes, football anthems, linguistic analyses, linguistic resources, identity
Objavljeno: 16.05.2017; Ogledov: 277; Prenosov: 194
.pdf Celotno besedilo (171,54 KB)
Gradivo ima več datotek! Več...

7.
Developing academic vocabulary with AWL gapmaker and corpus data
Agata Križan, 2009, izvirni znanstveni članek

Opis: There is a growing need for the development of at least some academic vocabulary in students of EFL (studying English for teaching and non-teaching purposes), if one of the main aims of EFL study is to produce competent users of English. Students are expected to read and understand advanced professional texts, not simply to successfully complete their degrees but to become a part of educated society, and to be able to meet the demands placed upon their knowledge in a prefessional environment. The reading and understanding of professional texts can be a highly demanding activity because of the number of academic and professional terms such texts include. This paper exemplifies the usefulness of a gap-fill exercise, as one among a range of options for developing and testing academic vocabulary in a professional context. The exercise was compiled with AWL gapmaker based on a professional review text, which includes academic items of vocabulary. The gap-fill exercise was used with two groups of EFL students in the same year of study and installed at two difficulty levels for two reasons: to test students' existing knowledge of academic vocabulary, and to enrich it through the analysis of words in context/co-text relation using a concordancing program. The paper compares the answers of both groups to determine the most problematic entries (incorrect answers), and to provide the possible reasons for them. Further, contextual clues are taken into consideration as a helpful source for determining correct entries, and tested with the concordancing program. Besides the emphasis on the usefulness of such gap-fill exercises combined with corpus for the development and enrichment of academic vocabulary, the paper also emphasizes the importance of guiding students in how to search for different grammatical and other contextual clues to make correct inferences, and how to use concordances to support or reject the claims.
Ključne besede: English, foreign languages, scientific language, scientific vocabulary, academic vocabulary, corpus linguistics, academic teaching, didactics
Objavljeno: 18.05.2017; Ogledov: 385; Prenosov: 164
.pdf Celotno besedilo (788,40 KB)
Gradivo ima več datotek! Več...

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DISCOURSE ANALYSIS OF ADVERTISEMENTS IN AUTOMOTIVE INDUSTRY
Andreja Ferk, 2016, diplomsko delo

Opis: The language of automotive advertising has to be effective, special, innovative and creative. Advertisers use convincing language to awake the desire to buy the advertised product. In advertisements both language with the emotive power and visual components make an impact on the consumer. Theoretical foundation of this work consists of two literary sources. The first one is a work written by Guy Cook: The Discourse of Advertising, which provides some insight in advertising as discourse. The second work is Martin and White’s Language of Evaluation, Appraisal in English which contributed to the theoretical explanation of evaluative language. The empirical part investigates advertising as discourse, different elements of context and the language of advertisements through appraisal framework.
Ključne besede: advertising, discourse of advertising, language of evaluation, appraisal
Objavljeno: 25.10.2016; Ogledov: 718; Prenosov: 68
.pdf Celotno besedilo (915,59 KB)

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