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Importance of innovativeness in the selected company and the introduction of standards as the toolsŽiga Lesjak, 2023, magistrsko delo
Opis: The master’s thesis provides a comprehensive investigation into the interplay of innovation management theory and standardization theory, with a particular emphasis on the ISO 9001 standard.
The study is situated within the context of a technology enterprise, company X, offering an in-depth examination of the role of ISO 9001 standard implementation in enhancing the innovativeness and effectiveness of the company's marketing processes. It emphasises the transformative impacts of ISO 9001 standardization, including improved customer focus, process standardization, increased transparency, heightened team engagement, and enhanced risk management.
The main purpose of this research is to demonstrate the successful integration of innovation theory with standardization, using company X as a model of best practice. The research further examines the transformation of the company's operations before and after the ISO 9001 standard implementation, highlighting a shift towards a more structured, customer-centric, and risk-aware approach to innovation. Lastly, an action plan to increase the innovative capacity of company X, aligned with ISO 9001 standards, is proposed.
Ključne besede: innovativeness, innovation, standardization, standard, ISO 9001
Objavljeno v DKUM: 19.04.2024; Ogledov: 233; Prenosov: 18
Celotno besedilo (2,36 MB)
