Keywords: marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case studyPublished in DKUM: 01.06.2012; Views: 2740; Downloads: 47 Link to full text
Keywords: globalization, world market, business process, mergers, company takeovers, human resource management, marketing, supply, social responsibilityPublished in DKUM: 30.05.2012; Views: 1911; Downloads: 47 Link to full text