1. Health tourism : study material for studentsMilica Rančić Demir, 2025, other educational material Abstract: The study material provides a comprehensive overview of health tourism as an important and rapidly developing segment of the tourism industry. It begins with a historical perspective, from ancient civilizations and pilgrimages to the democratization of spa culture, the rise of medical tourism, and today’s integrated approaches to health and wellness. The text defines key concepts such as health, illness, quality of life, happiness, well-being, and wellness, introducing models like the Wellness Wheel and PERMA.
A central part of the material examines the relationship between well-being and tourism, highlighting how travel contributes to physical, psychological, and social health. Different types of health tourism are presented, particularly the distinction between medical and wellness tourism, supported by comparative models. Detailed chapters cover spas, wellness centres in hospitality, hot springs, and natural therapeutic waters, outlining their definitions, typologies, benefits, and contemporary applications.
The material also discusses market segmentation in wellness tourism, identifying motives and profiles of tourists, as well as management aspects, including customer experience, site-level management, and broader geographical considerations. Special emphasis is given to stakeholder structures and their interactions, which shape the functioning of health tourism systems.
Trends such as sustainability, digitalization, personalization, and the impact of COVID-19 are analysed as forces transforming the sector. A separate focus is given to health tourism in Slovenia, its natural healing factors, spas, and the role of the Slovenian Spas Association.
Altogether, the material combines theory, history, practical examples, and future trends, offering students an in-depth but structured introduction to health and wellness tourism.
Keywords: Health tourism, wellness tourism, medical tourism, well-being, quality of life, happiness, spas, wellness centres, hot springs, natural therapeutic waters, balneotherapy, tourism management, customer segmentation, stakeholders, sustainability, digitalization, Slovenia, Slovenian Spas Association
Published in DKUM: 02.10.2025; Views: 0; Downloads: 9
 Full text (1,09 MB) |
2. Agrovelnes kot dopolnitev zdravstvenega turizma v Sloveniji: trajnostni vidiki : učno gradivo za študenteMilica Rančić Demir, Lazar Pavić, 2025, other educational material Abstract: Agrovelnes kot trajnostna oblika turizma predstavlja inovativno dopolnitev zdravstvenega turizma v Sloveniji in temelji na povezovanju podeželskega okolja, lokalnih virov ter velneških praks. V ospredju je izkoriščanje naravnih danosti, kulturne dediščine in tradicionalnega načina življenja za oblikovanje turističnih doživetij, ki prispevajo k dobremu počutju posameznika in trajnostnemu razvoju lokalnih skupnosti. Turizem na kmetijah in druge oblike podeželskega turizma omogočajo stik z naravo, sodelovanje pri kmečkih opravilih, spoznavanje domače hrane ter aktivno preživljanje prostega časa. Agrovelnes se pri tem razvija kot posebna veja, ki združuje agrarne in velneške storitve ter nagovarja sodobne trende povpraševanja po zdravem načinu življenja, sprostitvi in avtentičnih doživetjih.
Velnes na podeželju vključuje raznoliko paleto aktivnosti – od gibanja na prostem, meditacije, tradicionalnih terapij, savn in masaž, do uporabe lokalnih zelišč in naravne kozmetike. Pomemben vidik so tudi komplementarne oblike zdravljenja, kot so ajurveda, tradicionalna kitajska medicina, zeliščarstvo in različne tehnike samopomoči. Agrovelnes s tem presega klasične turistične ponudbe in se umešča v okvir zdravstvenega turizma, ki krepi tako fizično kot duševno zdravje obiskovalcev. Posebno vlogo ima tudi selfness, ki spodbuja posameznika k prevzemanju odgovornosti za lastno dobro počutje, ter gozdni selfness, ki povezuje gibanje in sprostitev z naravnim okoljem.
Pomembno dopolnilo velneški ponudbi predstavljajo kulturni, športni in izobraževalni elementi. Kulturni turizem na podeželju ohranja in promovira tradicije, lokalne obrti in identiteto skupnosti ter turistom omogoča vpogled v drugačen način življenja. Šport in rekreacija na podeželju nudita širok spekter aktivnosti – od hoje, kolesarjenja, planinarjenja do sodobnih oblik, kot sta geocaching in adrenalinski športi. Izobraževalni turizem pa obiskovalcem ponuja možnost aktivnega učenja skozi delavnice, kmetijske dejavnosti, kulinarične tečaje in spoznavanje narave. Zgodbarjenje kot sodobno orodje interpretacije dopolnjuje izkušnjo, saj turistične storitve preoblikuje v avtentične pripovedi.
Gastronomija je ključni del agrovelnesa, saj se povezuje z lokalno pridelavo in tradicijo. Turistične kmetije v Sloveniji nudijo bogato kulinarično ponudbo, ki temelji na sezonskih in ekoloških izdelkih, lokalnih vinih in kulinaričnih posebnostih regij. Sodobni trendi, kot so makrobiotika, veganstvo, brezglutenska prehrana in sladice brez rafiniranega sladkorja, kažejo na povezovanje trajnostnih prehranskih praks z zdravim življenjskim slogom.
Agrovelnes ima večplastne učinke: krepi konkurenčnost podeželskih destinacij, prispeva k ohranjanju naravnih in kulturnih virov, spodbuja lokalno gospodarstvo in ustvarja nova delovna mesta. Hkrati pa turistom omogoča celostno izkušnjo zdravja, sprostitve in osebnostne rasti. Kot trajnostna oblika turizma se umešča v okvir zdravstvenega turizma v Sloveniji, saj z inovativno ponudbo dopolnjuje klasične zdraviliške storitve in ustvarja nove priložnosti za razvoj turizma, ki temelji na avtentičnosti, kakovosti in trajnosti.
Keywords: agrovelnes, trajnostni turizem, zdravstveni turizem v Sloveniji, podeželski turizem, turistične kmetije, wellness, selfness, duševni velnes, kulturni turizem, šport in rekreacija, gastronomija, lokalna skupnost, naravni viri, avtentična doživetja
Published in DKUM: 09.09.2025; Views: 0; Downloads: 13
Full text (763,16 KB) |
3. Investment plan and evaluation of the transition of a farm to a wellness tourist farmTatjana Klakočar, Karmen Pažek, Lazar Pavić, 2023, original scientific article Abstract: This study aimed to develop a commercial concept for transforming farms into wellness tourist destinations. The proposed scenario involved the renovation of a hayrack into a highend tourist accommodation, comprising relaxation rooms with panoramic glass walls and the renovation of the barns, as well as an outdoor swimming pond. The research methods included
description, compilation, and synthesis to explore the legislation in Slovenia related to investment performance and trends in wellness tourism to support the realisation of the proposed investment. Furthermore, the study used the method of financial estimation of investment using cost-benefit analysis to facilitate the transition. Four datasets were used for the estimation: investment income, investment costs, end value of the investment, and annual interest rate. The estimated investment cost was €530,000 and the total estimated revenue was €192,720, with total costs amounting to 50% of the total income, as well as an annual cash flow of €96,360, which was used in the assessment of the investment return period. According to the findings, the investment return period is 15 years with the lowest annual cash flow and interest rate of 3.5%. However, caution is advised due to uncertainties in the long-term costs of raw materials and energy.
Keywords: tourist farm, wellness, cost-benefit analysis
Published in DKUM: 23.04.2025; Views: 0; Downloads: 2
 Link to file |
4. Arhitekturna in urbanistična ureditev ob stolpu Kristal v Rogaški SlatiniMatej Jugovar, 2024, master's thesis Abstract: Magistrsko delo obravnava problem propadanja degradiranega
območja starega mizarstva ob stolpu Kristal.
Na podlagi analiz je izdelana idejna zasnova novega kompleksa objektov,
ki zavzema hotel, wellness in medgeneracijski center. Zasnova povezuje
zdraviliški del mesta z vznožjem Tržaškega hriba, ki ima potencial za
nadaljni razvoj. Medgeneracijski center je preko nadhoda Sonce povezan
z obstoječim domom za starejše občane in z svojim programom ter
prostori omogoča socialno interakcijo med različnimi generacijami. Ločen
hotelski del in wellness hrati nudita zasebnost hotelskim gostom. Območje
je z urbanistično zasnovo povezano tudi z območjem stolpa Kristal.
Keywords: Hotel, wellness, medgeneracijski center, občina Rogaška Slatina, stolp
Kristal
Published in DKUM: 13.01.2025; Views: 0; Downloads: 216
Full text (117,82 MB) |
5. Toplice Lipik kot potencialna zelena wellness destinacija : diplomsko delo univerzitetnega študijaHelena Ružić, 2024, undergraduate thesis Abstract: U diplomskom radu Toplice Lipik predstavljene su kao potencijalna zelena wellness destinacija. Ciljevi rada uključuju predstavljanje wellness turizma, analizu trenutnoga stanja održivoga turizma u Lipiku, procjenu trenutne wellness ponude te spremnost turističkoga sektora na poboljšanja u smjeru zelenoga wellnessa. Pregled literature obuhvaća definicije turističkih destinacija, čimbenike održivoga razvoja, zdravstveni turizam te primjere dobre prakse. Istraživanje uključuje kvalitativnu metodu evaluacije korištenjem kriterija Global Sustainable Tourism Council (GSTC) za procjenu održivosti Toplica Lipik. Rezultati pokazuju da Toplice Lipik, osim usklađenosti s nekim GSTC kriterijima, imaju područja koja zahtijevaju poboljšanja. Procjena wellness ponude temelji se na modelu Muellera i Kaufmanna, koji uključuje elemente kao što su samoodgovornost, tjelesna forma, zdrava prehrana, mentalne aktivnosti i ekološka osviještenost. Ekspertni intervjui s predstavnicima uprave Toplica Lipik otkrili su planove i izazove za razvoj destinacije, uključujući ekološke inicijative i potrebu za sveobuhvatnim pristupom wellnessu. Rezultati istraživanja nude smjernice za održivo upravljanje i razvoj novih turističkih proizvoda s ciljem da Toplice Lipik postanu vodeća zelena wellness destinacija u regiji.
Keywords: Zeleni wellness, zdravstveni turizam, turistička destinacija, Lipik.
Published in DKUM: 22.10.2024; Views: 0; Downloads: 27
Full text (1,06 MB) |
6. Agrowellness goods distribution in the light of sustainability : the consumer perspective and the case of slovenia’s eastern cohesion regionLazar Pavić, Milica Rančić Demir, 2024, original scientific article Abstract: This study explores the distribution of agrowellness products and services from a sustainability perspective, focusing on consumer perceptions in Slovenia’s Eastern Cohesion Region. Utilizing an empirical approach through an online survey, the research assesses how sustainable lifestyle practices influence the frequency of agrowellness goods consumption and their perceived availability. The study employs structural equation modeling (SEM) to test four hypotheses, revealing that sustainable lifestyle practices positively affect the frequency of agrowellness product usage, enhancing the perception of product availability. A critical novel contribution of the research is identifying sociodemographic factors as significant moderators of these relationships, offering more profound insights into consumer behavior. Additionally, the frequency of use mediates the link between a sustainable lifestyle and perceived availability, with gender, age, education, and the place of residence as essential moderators. The findings contribute to theory and practice, offering actionable recommendations for marketing and distribution strategies to enhance the accessibility and appeal of agrowellness products. These insights provide valuable guidance for stakeholders in agriculture, rural development, and wellness tourism, with broader implications for policy development aimed at promoting sustainable lifestyles and supporting rural economies.
Keywords: agrowellness, sustainability, consumer behavior, rural development, wellness tourism, distribution, supply chain, Slovenia
Published in DKUM: 11.10.2024; Views: 0; Downloads: 9
Full text (445,75 KB) |
7. A sustainable distribution model for agrowellness: strategies for tourist farm innovation and growthTina Cvahte Ojsteršek, Lazar Pavić, 2024, original scientific article Abstract: The concepts of “agrotourism” (or agritourism), focusing on farm-based tourism, and “wellness tourism,” which emphasises health and well-being through travel, are common and well-researched. As the paper explores, this combination presents a strategic approach to enhance the tourist farms’ offer by aligning it with contemporary desires for health, relaxation, and nature immersion. Based on exploring the existing offerings on tourist farms in rural Slovenia and a survey among potential users, we identified some aspects of why agrowellness is not yet developed to the extent one would expect. Focusing on six main areas—local identity, sustainability, community engagement, innovation, digitalisation, and sports activities— the developed distribution model outlines what steps farms can take to reach a broader audience and contribute to sustainable development. By integrating authentic local experiences, eco-friendly practices, community collaboration, innovative activities, a robust digital presence, and opportunities for active outdoor recreation, tourist farms can offer unique, enriching experiences that appeal to modern tourists seeking wellness and connection with nature in the spirit of agrowellness. This comprehensive strategy aims to elevate the agrowellness sector’s appeal. It supports the preservation of rural heritage and promotes healthy lifestyles, positioning tourist farms as crucial players in a sustainably focused tourism industry.
Keywords: agrowellness, distribution, tourist farms, innovation, wellness tourism
Published in DKUM: 11.10.2024; Views: 0; Downloads: 11
Full text (170,30 KB) |
8. Wellness tourism research : bibliometric study of the scientific fieldMilica Rančić Demir, Mila Zečević, 2022, review article Abstract: The paper presents the results of a bibliometric analysis of academic research covering the field of wellness tourism. The purpose of the article is to identify the structure of relationships between topics that were current in the past and topics that are current now. The aim of the research was to better understand the development of the field of wellness tourism, important constructs, authors, and resources with the help of bibliometric methods. For detailed research of the field of literature on wellness tourism, some two set bibliometric strategies were used: co-citation and keyword co-occurrence. In our bibliometric mapping of the wellness tourism research field, we have investigated the scientific production of articles over the years, the most important journals in the field, and keyword co-occurrence patterns. The obtained results of the study showed a significant increase in the number of publications related to wellness tourism. When it comes to the importance of individual journals, we have identified the 20 best journals that have published the most articles in this field. In wellness tourism research, we identified four clusters: health tourism research, tourism research, wellness topics, and wellness tourism research.
Keywords: wellness tourism, bibliometrics, keyword co-occurrence, literature review
Published in DKUM: 22.02.2024; Views: 297; Downloads: 38
Full text (221,32 KB)
This document has many files! More... |
9. Most prominent topics in wellness tourism research : topic modelling analysisMila Zečević, Milica Rančić Demir, 2022, independent scientific component part or a chapter in a monograph Abstract: This paper presents a brief overview of the development of the wellness tourism literature. In addition, an analysis and presentation of the topics that appear within this literature field are given. The purpose of this research was to point out the relevant topics that have attracted research efforts over time. In order to detect these topics, we have selected wellness tourism literature articles from Web of Science. Our analysis used topic modelling tools using a machine learning algorithm in Python. The results imply the distinction between two main research topics within wellness tourism literature – wellness and health and medical research. Such differentiation also matches the development of the wellness tourism research field itself.
Keywords: wellness tourism, literature, topic modelling, health, medical
Published in DKUM: 17.01.2024; Views: 252; Downloads: 10
Full text (19,75 MB)
This document has many files! More... |
10. Urbanistična in arhitekturna ureditev spremljevalnega programa ob vodnem parku Radlje ob Dravi : magistrsko deloLea Kramljak, 2022, master's thesis Abstract: Vodni park Radlje ob Dravi je prvi in tudi edini naravni bazen v Sloveniji, ki je postal prava turistična atrakcija v mestu. V prijetnem zelenem ambientu ob t.i. modrem biseru se gosti lahko okrepčajo s hitro hrano in pijačo ter ohladijo v naravnem bazenu. V neposredni bližini se nahajajo štiri lesene glamping hiške z manjšim zunanjim bazenom. Kompleks obratuje samo poleti. Turistična ponudba je precej osiromašena, še posebej v zimskem letnem času. Večina obiskovalcev vodnega parka je domačinov, saj v občini primanjkuje sodobnih letovišč, ki bi nudile prenočišče oddaljenim gostom. S predlagano ureditvijo in razširitvijo turistične ponudbe ob območju Vodnega parka bi zasnovali smiselno, varno, dostopno, okolju prijazno in prijetno začasno bivanje. Arhitekturna zasnova bi vključevala hotel in wellness storitve, apartmajsko naselje, glamping hiške ter odprte športno-rekreacijske površine. Pri oblikovanju turističnega kompleksa smo upoštevali vidike trajnostne gradnje.
Keywords: Radlje ob Dravi, Vodni park, hotel, wellness, spa, arhitektura, urbanizem, turizem, turistični kompleks
Published in DKUM: 26.09.2022; Views: 833; Downloads: 242
Full text (85,81 MB) |
