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1.
Visual Intelligence – Use and Manipulation in TV Advertising
Vlatka Bajcer, 2017, master's thesis

Abstract: The main goal of this master thesis is to study how visual communication in TV advertising affects our psyche, examine the elements that can serve to awaken emotions and certain reactions of viewers. TV commercials are one of the most popular content available to us on television, bringing great profits to TV stations, as well as profit organizations that are advertised on their channels. Competition in TV advertising is huge and in order to achieve a successful campaign is necessary to understand how the marketing, media, psychology of visual communication and other elements that can affect the psyche of the viewer, such as cultural identity are functioning.
Keywords: Visual Communication, Culture, TV Advertising, Color Psychology, Marketing
Published: 23.11.2017; Views: 665; Downloads: 63
.pdf Full text (1,17 MB)

2.
Art appreciation for developing communication skills among preschool children
Matjaž Duh, 2016, original scientific article

Abstract: In the contemporary process of teaching fine arts, children’s own creative expression and art appreciation are used to encourage learners towards both perception and reception; consequently, the evaluation and inter- nalization of works of art play an equally important role. In a qualitative empirical research study that takes the form of a case study, we studied the response of children to works of art and their demonstrated communica- tion skills in this. The results have shown that children respond to works of art on multiple levels. With non-standardized narrative group interviews, we observed children’s associations. Children perceived and internalized the given artworks and also put their emotions into words. The study has shown that systematic development of art appreciation among pre-school children can have a positive impact on their communication skills.
Keywords: communication skills, art appreciation, visual art, preschool education
Published: 13.07.2017; Views: 835; Downloads: 71
.pdf Full text (355,41 KB)
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3.
Holistic strategy of public action and visual digitalization in convergent environment
Mario Plenković, Tina Tomažič, Vlasta Kučiš, 2010, original scientific article

Abstract: Basic operative terms of visual phenomenology are analyzed to develop a holistic strategy for public action within the new culture of communicating inthe global context. New arenas of visual communication are observed as a sociocultural process of adjusting visual technology. Creating a new strategy for public action will enhance daily life and understanding between all citizens, about questions concerning human development and society in general.A theoretical discussion is conducted through diachronic and synchronic analysis of visual communication content. The main goal is to establish a new communicative paradigm for a holistic strategy of public action. Observing visual digitalization, the authors develop a holistic strategy for public action, not only in the technical sense of the transmission and adjustment of analog signal into digital signal. The future of visual communication is a powerful source for creating images, the transmission of pictures via images, and the description or manipulation of reputation, dominance, subjection, and media exhaustion within the convergent environment. The authors identify technical and sociocultural questions regarding visual communication from the perspective of the usage of new information and communication technologies (ICT). The holistic public action strategy seeks to preserve cultural identity within the context of global communication.
Keywords: holistic strategy, visual communication, digitalization, public action, media
Published: 31.05.2012; Views: 1590; Downloads: 19
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