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Abstract: This thesis used design thinking to create a user-friendly digital platform named PetScout for adopting animals from European shelters and rescue groups. We conducted user interviews and an online survey and designed personas, empathy maps, and scenarios to understand user needs. As part of the design process, we defined the platform’s requirements and developed the information architecture. We identified two viable solutions for the project based on research findings: a web-based and a mobile-based solution. To visualize these ideas effectively, we developed prototypes at two different fidelities – low and high fidelity. The prototypes were tested in usability testing using the thinking-aloud method, which measured effectiveness, efficiency, and satisfaction. The usability testing results showed that our platform is visually appealing, user-friendly, intuitive, and easy to use. A vital finding was the platform’s effectiveness, as high-fidelity prototypes achieved a task completion rate of 100%. Moreover, the concept proved highly efficient since participants, on average, needed 166 seconds to finish vital tasks. Additionally, the SUS score of 97, supported by the positive qualitative user feedback, signifies outstanding user satisfaction and a high level of usability. Finally, this study highlights the importance of knowing and understanding user needs in design, and it provides recommendations to improve usability and potentially increase the number of successful adoptions on similar platforms.
Keywords: user experience design, user interface design, design thinking, user research, usability testing
Published in DKUM: 13.10.2023; Views: 505; Downloads: 61
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